Nesse material, você aprenderá todas as etapas do Planejamento de Comunicação Integrada, passando pelo:
1. Diagnóstico
2. Mapeamento de públicos
3. Definição de objetivos
4. Metas, estratégias, táticas
5. Plano de ação
E muito mais!
The Brand Strategy Canvas: a One-Page Strategy for Startupspatrickjwoods
(First, grab a copy of the Brand Strategy Canvas at brandstrategycanvas.com)
Branding is hard for startups. News flash: It’s hard for everyone. So we built a tool to make it easier.
A clear-cut path for startups toward a rock-solid foundation for their brand. It’s the Brand Strategy Canvas—a single-page, step-by-step formula that serves as a starting point for a stronger brand.
Who are we? Advertising-slash-startup vets at one of the largest independent agencies around. We’ve spun years of experience into the Canvas, turning brand strategy into a process, not a philosophy.
WEBINAR: Marketing 5.0: 10 Steps to Delivering Compelling Experiences, hos...nFusion
Today we’re seeing the "Amazonification" of the consumer. Consumers expect brands to deliver relevant, personalized content at each touch point, regardless of time of day, device or location.
Yet marketers have an uphill battle, trying to wire their organizations and systems to deliver on the promise of marketing cloud platforms.
For marketers the risk of delivering stale customer experiences is costly: 94% of customers have discontinued communication with a company because of irrelevant messages (source: Blue Research).
In this webinar nFusion's CEO John Ellett provides a tour of five eras of technology's impact on marketing and outlines 10 steps to deliver engaging, personalized experiences across digital touch points.
Watch this webinar to learn about:
- The five eras of technology's impact on marketing
- A three-part framework for solving the personalization challenge
- 10 steps to deliver personalized, omni-channel experiences
Presenter:
John Ellett, nFusion's CEO, has interviewed and collaborated with hundreds of marketing execs as part of his book "The CMO Manifesto," his column on the Forbes CMO Network, the Cojones Awards and client projects.
UNIQLO was fixated on pushing their products through POS without understanding the nuances of picky Londoners.
We needed to go beyond product features, to resonate with our audience on an emotional level.
After researching Londoner millennials extensively, we produced a series of ideas, from quick executions to long-tail initiatives, to engage them in their daily ecosystems.
Solicite o download deste conteúdo através do e-mail cirogusatti@gmail.com
Fundamentos sobre o papel do atendimento e do briefing na campanha de publicidade. Trecho de aula da disciplina de Planejamento de Campanha no curso de Publicidade e Propaganda.
Nesse material, você aprenderá todas as etapas do Planejamento de Comunicação Integrada, passando pelo:
1. Diagnóstico
2. Mapeamento de públicos
3. Definição de objetivos
4. Metas, estratégias, táticas
5. Plano de ação
E muito mais!
The Brand Strategy Canvas: a One-Page Strategy for Startupspatrickjwoods
(First, grab a copy of the Brand Strategy Canvas at brandstrategycanvas.com)
Branding is hard for startups. News flash: It’s hard for everyone. So we built a tool to make it easier.
A clear-cut path for startups toward a rock-solid foundation for their brand. It’s the Brand Strategy Canvas—a single-page, step-by-step formula that serves as a starting point for a stronger brand.
Who are we? Advertising-slash-startup vets at one of the largest independent agencies around. We’ve spun years of experience into the Canvas, turning brand strategy into a process, not a philosophy.
WEBINAR: Marketing 5.0: 10 Steps to Delivering Compelling Experiences, hos...nFusion
Today we’re seeing the "Amazonification" of the consumer. Consumers expect brands to deliver relevant, personalized content at each touch point, regardless of time of day, device or location.
Yet marketers have an uphill battle, trying to wire their organizations and systems to deliver on the promise of marketing cloud platforms.
For marketers the risk of delivering stale customer experiences is costly: 94% of customers have discontinued communication with a company because of irrelevant messages (source: Blue Research).
In this webinar nFusion's CEO John Ellett provides a tour of five eras of technology's impact on marketing and outlines 10 steps to deliver engaging, personalized experiences across digital touch points.
Watch this webinar to learn about:
- The five eras of technology's impact on marketing
- A three-part framework for solving the personalization challenge
- 10 steps to deliver personalized, omni-channel experiences
Presenter:
John Ellett, nFusion's CEO, has interviewed and collaborated with hundreds of marketing execs as part of his book "The CMO Manifesto," his column on the Forbes CMO Network, the Cojones Awards and client projects.
UNIQLO was fixated on pushing their products through POS without understanding the nuances of picky Londoners.
We needed to go beyond product features, to resonate with our audience on an emotional level.
After researching Londoner millennials extensively, we produced a series of ideas, from quick executions to long-tail initiatives, to engage them in their daily ecosystems.
Solicite o download deste conteúdo através do e-mail cirogusatti@gmail.com
Fundamentos sobre o papel do atendimento e do briefing na campanha de publicidade. Trecho de aula da disciplina de Planejamento de Campanha no curso de Publicidade e Propaganda.
Presented at the Ramathibodi Hospital Administration School, Faculty of Medicine Ramathibodi Hospital, Mahidol University, Bangkok, Thailand on November 19, 2018
Health Information Integration (Digital Health) according to the National Ref...Nawanan Theera-Ampornpunt
Presented at the Senate Public Health Committee and Medical Innovation & Technology Subcommittee Seminar, Senate, Bangkok, Thailand on February 7, 2020
Similar to Case Study of Digital Communication Planning (20)
Gathering all digital marketing tools divided into
1. By digital marketing funnels
2. By digital services & solutions and
3. By marketing objective or purpose
20. ONLINE
OWNED MEDIA
1. WEBSITE
2. SOCIAL MEDIA ACCOUNT
PAID MEDIA
1. SEARCH : SEM / SEO (Local & International)
2. VDO Ads (YouTube / FB)
3. DISPLAY / BANNER ADS : FB ads / FB PR post / Instreaming Ad - Preroll)
4. DIGITAL MESSAGING : EDM / SMS
@HOSPITAL 1. PRINT MATERIAL : Brochure / Flyer / leaflet / POP
2. IN-STORE MEDIA : Screen at Hospital, Signage
OFFLINE
1. TV : Prime time (Ch3/Ch7) (TV - interview / Tied in)
2. Digital TV : One / Thairath / Workpoint
3. OOH : Digital LED/ Hello / PlanB CBD / MRT / BTS
4. Magazine : Praew / Dichan / Hiso Party / Thailand Tattler / Women’s heath / Men’s Health /
Vogue / L'official)
5. Print : M2F / 247 / A Day / BangkokPost
DIGITALENTER >>
21. Involvement
Active
Consideration
PurchaseAwareness
MEDIA & CONTENT
TV - Interview (Tied-in) Eg: DR.Smith - One channel
สัมภาษณ์กับคุณหมอที่โรงบาลกรุงเทพ เพื่อสร้างความน่าเชื่อถือและรู้ทันโรค
โชว์เทคโนโลยีของโรงพยาบาลเรื่องการผ่าตัดหัวใจโดยไม่ต้องให้หัวใจหยุดเต้น (หายเร็วขึ้น)
OOH - Utilize TVC
ทุกเรื่อง...เริ่มที่ “ใจ”
Magazine / Print - Advertorial / Interview scoop
บริการทางการแพทย์เชี่ยวชาญด้านหัวใจมาตรฐานระดับสากล มั่นใจ ครบวงจร บริการเหนือระดับ
Instream Ad - TVC / Viral VDO
FB Photo ad / VDO ad - Support Viral VDO
นำเสนอ Key Visual ที่สะท้อนภาพลักษณ์ความน่าเชื่อถือ ทันสมัย และมืออาชีพ
ทุกเรื่อง...เริ่มที่ “ใจ”
DIGITALENTER >>
22. Active
Consideration
PurchaseAwareness Involvement
Viral VDO
“หัวใจของคุณ หัวใจของเรา”
Magazine / Print - Advertorial / Interview scoop
สัมภาษณ์กับคุณหมอที่โรงบาลกรุงเทพ เพื่อสร้างความน่าเชื่อถือและรู้ทันโรค
SEM - Leading to landing to see more detail (Target : Local & International)
บริการทางการแพทย์เชี่ยวชาญด้านหัวใจมาตรฐานระดับสากล มั่นใจ ครบวงจร บริการเหนือระดับ
นำเสนอ Package ตรวจรีกษาหัวใจ, เบาใจเหมาจ่าย เป็นต้น
MEDIA & CONTENT
DIGITALENTER >>
23. PurchaseAwareness Involvement
Active
Consideration
SEM - Leading to landing to see more detail (Target : Local & International)
บริการทางการแพทย์เชี่ยวชาญด้านหัวใจมาตรฐานระดับสากล มั่นใจ ครบวงจร บริการเหนือระดับ
Advertorial - Review by User Case Study
สัมภาษณ์กับคุณหมอที่โรงบาลกรุงเทพ เพื่อสร้างความน่าเชื่อถือและรู้ทันโรค
โชว์เทคโนโลยีของโรงพยาบาลเรื่องการผ่าตัดหัวใจโดยไม่ต้องให้หัวใจหยุดเต้น (หายเร็วขึ้น)
Magazine / Print - Advertorial / Interview scoop
Package ตรวจรีกษาหัวใจ, เบาใจเหมาจ่าย เป็นต้น
In-Store Media @ Hospital
VDO สัมภาษณ์กับคุณหมอหรือสัมภาษณ์คนไข้มาฉายในจอของโรงพยาบาล
MEDIA & CONTENT
DIGITALENTER >>
24. Awareness Involvement
Active
Consideration
Purchase
EDM / SMS - Promotion message to current consumer
ติดตามการรักษา แนะนำโปรแกรมการดูแลหรือฟื้นฟูพิเศษ
In-Store Media @ Hospital
VDO สัมภาษณ์กับคุณหมอหรือสัมภาษณ์คนไข้มาฉายในจอของโรงพยาบาล
MEDIA & CONTENT
DIGITALENTER >>