Earned media is more powerful than paid media and this case study proves it. See how alivenow helped Pro Kabaddi league to trend #ProKabaddi in India on the inaugural match day without any paid promotions or contests.
Earned media is more powerful than paid media and this case study proves it. See how alivenow helped Pro Kabaddi league to trend #ProKabaddi in India on the inaugural match day without any paid promotions or contests.
Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media.
Objectives of the Campaign:
Cycle Pure where the official Co Sponsor for the Tri Nation Series between West Indies, Sri Lanka and India.
The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match.
We wanted to get cricket enthusiasts to predict and pray for their trusted player for every match. On ground, the commentators decided who won the Cycle Trusted Player for every match.
Also, we wanted to spread the word about the association with Cycle Pure for the Tri-Nation series as a whole.
More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate. This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So how can marketers get global social ‘right’? The answer lies in the 6Cs of Social, which we explore in this presentation and our accompanying analysis, which you'll find at http://wearesocial.sg/blog/2014/08/6cs-global-social-media/
Associate your brand with the largest EDM festival in Canada. VELD MUSIC FESTIVAL 2014 sponsorship and activation opportunities are now available for brands looking to deeply integrate their product message or advertising with the Canadian music festival space.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
Big data is getting bigger, creating more challenges and opening more opportunities for businesses. This McKinsey presentation argues that CMOs and sales leaders need to take 5 actions: harness their data, put data at the heart of the organization,
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Women Matter 2012: Making the breakthrough, examines the gender-diversity programs of 235 large European companies. The report investigates what initiatives companies are taking, what is working well or less well, and why.
The research found that most companies are now taking gender diversity issues extremely seriously, devoting real resources to redressing the gender imbalance. But many companies also expressed frustration that their efforts do not always create the expected impact.
Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media.
Objectives of the Campaign:
Cycle Pure where the official Co Sponsor for the Tri Nation Series between West Indies, Sri Lanka and India.
The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match.
We wanted to get cricket enthusiasts to predict and pray for their trusted player for every match. On ground, the commentators decided who won the Cycle Trusted Player for every match.
Also, we wanted to spread the word about the association with Cycle Pure for the Tri-Nation series as a whole.
More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate. This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So how can marketers get global social ‘right’? The answer lies in the 6Cs of Social, which we explore in this presentation and our accompanying analysis, which you'll find at http://wearesocial.sg/blog/2014/08/6cs-global-social-media/
Associate your brand with the largest EDM festival in Canada. VELD MUSIC FESTIVAL 2014 sponsorship and activation opportunities are now available for brands looking to deeply integrate their product message or advertising with the Canadian music festival space.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
Big data is getting bigger, creating more challenges and opening more opportunities for businesses. This McKinsey presentation argues that CMOs and sales leaders need to take 5 actions: harness their data, put data at the heart of the organization,
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Women Matter 2012: Making the breakthrough, examines the gender-diversity programs of 235 large European companies. The report investigates what initiatives companies are taking, what is working well or less well, and why.
The research found that most companies are now taking gender diversity issues extremely seriously, devoting real resources to redressing the gender imbalance. But many companies also expressed frustration that their efforts do not always create the expected impact.
A short deck which answers some interesting questions about web AR w.r.t. marketing, branding, advertising and promotions. What is web AR, what are some of the possibilities with web AR, why should brands consider web AR, how can a web AR experience we promoted, etc.
Learn more about our Augmented Reality solutions across social AR filters, web AR experiences and in app AR experiences here:
Web AR solutions - https://www.alivenow.in/WebAR
This Ramadan, stay ahead of the curve and explore Interactive Digital experience ideas conceptualized by Alivenow. These Immersive & engaging concepts using Social AR (Facebook, Instagram and Snapchat), Web AR (No app required), Chatbots, Gaming and Playables will help in enhancing your audience engagement efforts.
This Valentine’s Day, explore Interactive Digital experience ideas conceptualized by Alivenow. These concepts will help in creating a Valentine’s Day buzz and find a strong way to elicit customer engagement.
An overview of what is possible with facebook, instagram and snapchat augmented reality camera filters and lenses. AliveNow are official augmented reality development partners with facebook and instagram.
Short presentation that gives you an overview of what Facebook Messenger ChatBots are going to be big and how alivenow can help you through the whole of ChatBot building from ideation to development and launch. Get in touch - contact@alivenow.in
Introducing Newsfeed SmartApps. [www.NewsfeedSmartApps.com]
Newsfeed SmartApps are a new and revolutionary way to engage with your Facebook fan base. They are INTERACTIVE STATUS UPDATES which are mobile friendly and playable directly on the FB newsfeed! Collect data, interact and do much more with Newsfeed SmartApps! Visit www.newsfeedsmartapps.com for examples, pricing, use cases and more!
On social media, if content is king, conversation is queen. See how alivenow works with brands to create a comprehensive content strategy for their Facebook pages.
Case Study - Mother Dairy Ice Creams Virtual Christmas Tree campaign. See how alivenow helped usher in the festive and Christmas cheer on the Mother Dairy Ice Creams facebook page!
How AliveNow created great content for the NGO, United Way Bengaluru, on their Facebook page over a 3 month period and increased reach and engagement.
For over 125 years, United Way has mobilized volunteers to address issues within environment, education, health and livelihood. A volunteer-led, nonprofit organization located in a geographic community that seeks and addresses the root causes of key issues is accountable for stewardship of resources is accountable for short-term & long-term results.
Their mission is to help building community capacity for a better quality of life in our geography, through voluntary giving and action.
Case Study: Engaging Reliance Footprint fans on Facebook. "Know Your Footwear" campaign on Facebook was a huge success, in this case study we have reviewed the campaign in detail.
AliveNow featured in India Now magazine - Young and Happening!
That's AliveNow in a nutshell - a next generation social media marketing company that is making waves with its innovative thinking under the stewardship of a young captain at the helm.
More from AliveNow - Digital & Creative Tech Agency (20)
India Now magazine - Emerging Entrepreneurs - AliveNow
Case Study - Hard Rock Battle Of The Bands Facebook Voting
1. Hard Rock Battle of the Bands
Client: Hard Rock Cafe India
By AliveNow
2. Introduction
• Hard Rock Battle Of The Bands - Give a band the chance to
play on the biggest stage of their career at Hard Rock
Calling 2011 in London's Hyde Park.
• Creating a platform for local bands to play at the local Hard
Rock Cafés, increase awareness about the property and
increase footfalls to the café.
3. Hard Rock Battle of the Bands Voting
on Facebook.
• Five bands will play in each Hard Rock Cafe in India –
Bangalore, Delhi, Mumbai, Hyderabad and Pune – Totally
25 bands.
• One of the five bands for each city will be selected through
voting on Facebook. The remaining four will be selected by
judges.
• A clean and neat Facebook tab was set up and the voting
mechanism was simple.
4. Hard Rock Battle of the Bands Voting
on Facebook.
• A fan MUST like the Hard Rock Mumbai (or any other city’s)
Facebook page first.
• Then a fan has to “Like” the band on our Hard Rock
Mumbai, Bangalore, etc’s Facebook page to cast their vote.
• A fan can choose whatever band he/she wants and cast
their vote. They can cast a vote for any number of bands,
but only ONE VOTE PER BAND.
• Sample Screenshots are displayed in the next slide.
5. A user MUST
like the page
to Cast their
vote. This was
the landing
page for all
non-fans who
visited the
Facebook
page during
the Battle of
the Bands
voting period.
6. Only AFTER
Liking the
page, will the
full list of
bands that are
taking part for
that city be
displayed.
Then a user
can click on
any band and
click like for
that band to
cast his/her
vote!
7. Screenshots of voting on Hard Rock Mumbai’s
Facebook page. Same voting structure for all pages.
8. Overview – First Round
• Drive fans to vote on Facebook for their favorite bands.
• Increase the number of fans across all the five Hard Rock
Café Facebook pages - Delhi, Mumbai, Bangalore,
Hyderabad and Pune.
• Promote the event on all official band Facebook pages and
lead fans to vote for them on Hard Rock Café Facebook
page / blog.
• One band which gets the maximum votes via Facebook will
compete with other 4 bands for a spot to perform in London.
9. How Did this go viral?
• Bands started posting on their own Facebook pages/groups
asking for their fans to vote, leading them to the Hard Rock
Café Facebook pages.
• Band members used their personal profiles to ask their
friends to vote for their bands.
• The event got a wide coverage across social media
platforms.
• Hard Rock fans also started to tweet, re-tweet, & share the
event and voting across the social platforms.
22. Campaign Outcome
• The Hard Rock Battle of the bands campaign was a huge
success on Facebook.
• There was a spike in the number of fans across all the 5
Hard Rock Facebook pages (graphs in the next slide).
Added over 10,000 fans in a week on all Facebook pages.
25. Traffic to the blog also exploded!
Hard Rock India blog saw a huge rise in traffic
(www.hardrockindiablog.com). The blog usually gets 200-250
visitors a day, and during this period there was a 1500% rise,
and we got about 2500-3500 visits a day on average.