CASE STUDY: BioConcept-Gardenia Ltd

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Module 3
Case study I
BioConcept-Gardenia Ltd

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BioConcept-Gardenia Sp. z o.o. was created through merger of two companies:
BIOCONCEPT - Bogusław Bednarz from Kańczuga and Gardenia Sp. z o.o. with
a seat in Warsaw.
The beginnings of BIOCONCEPT go back to the late 1990s, when Bogusław
Bednarz encouraged several farmers from the Podkarpackie Province to start
organic fruit production. Initially the Company specialised in the production of
frozen fruits. The following years saw a steady increase in the number of
ecological farms which regularly supplied raw materials. In 2004 BIOCONCEPT
expanded the range of products on offer which now included chilled fruit, purees
and concentrates as well as frozen vegetables. This fact greatly contributed to
the Company's rapid growth. Thanks to the active approach, excellent reputation
and fine quality products the Company became a leader of the Polish market of
ecological raw materials.
HISTORY AND COMPANY DESCRIPTION

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GARDENIA Company was founded in 2008 by Grażyna Skupińska, who has
many years of experience in the fruit and vegetable market. The Company
specialises mainly in frozen conventional fruits. In April 2009 GARDENIA was
transformed into a limited liability company, after its shares were acquired by the
strategic investor, BAKALLAND S.A. – the leading Polish producer and distributor
of nuts and dried fruits, as well as healthy food.
The two companies' commercial partnership and the lack of their own production
facilities were an impulse for creating joint investment goals.
In December 2009, as a result of the official merger of BIOCONCEPT Bogusław
Bednarz and Gardenia Sp. z o.o., an new entity named BioConcept-Gardenia
Sp. z o.o. was launched.
The main goal of the Company for 2010-2014 involves the construction of a
production plant of 5,000 ton capacity, within the area providing the raw
materials. That will be followed by the market consolidation.
HISTORY AND COMPANY DESCRIPTION

5
In 2004 BIOCONCEPT expanded the range of products
on offer which now included chilled fruit, purees and
concentrates as well as frozen vegetables.
This fact greatly contributed to the Company's
rapid growth. Thanks to the active approach, excellent
reputation and fine quality products the Company
became a leader of the Polish market of ecological raw
materials. GARDENIA Company was founded in 2008 by
Grażyna Skupińska, who has many years of experience
in the fruit and vegetable market.
The Company specialises mainly in frozen conventional
fruits. In April 2009 GARDENIA was transformed into a
limited liability company, after its shares were acquired
by the strategic investor, BAKALLAND S.A. – the leading
Polish producer and distributor of nuts and dried fruits,
as well as healthy food. by the market consolidation.
.

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The two companies' commercial partnership and the lack of their own production
facilities were an impulse for creating joint investment goals.
In December 2009, as a result of the official merger of BIOCONCEPT Bogusław
Bednarz and Gardenia Sp. z o.o., an new entity named BioConcept-Gardenia Ltd
was launched.
The main goal of the Company for 2010-2014 involves the construction of a
production plant of 5,000 ton capacity, within the area providing the raw materials.
That will be followed
All products are processed in facilities with implemented HACCP or ISO systems
and endorsed with ecological certification, which is updated every 12 months.

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FRESH
FROZEN
PUREE
JUICE
DRIED FRUITS
FRUITS

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FRESH
FROZEN
PUREE
JUICE
DRIED FRUITS
DATA & FIGURES OVERVIEW
FARMS DELIVERING FRUITS
more than 500
PRODUCTION OF FRUITS yearly
over 5,000 tons of soft fruit
4,000 tons of apples
2,000 tons of vegetables

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FRESH
FROZEN
PUREE
JUICE
DRIED FRUITS
PROCESS GRAPHIC REPRESENTATION

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FRESH
FROZEN
PUREE
JUICE
DRIED FRUITS
PROCESS GRAPHIC REPRESENTATION - FRUITS

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FRESH
FROZEN
PUREE
JUICE
DRIED FRUITS
PROCESS GRAPHIC REPRESENTATION - VEGETABLES

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FRESH
FROZEN
PUREE
JUICE
DRIED FRUITS
PROCESS GRAPHIC REPRESENTATION - OTHERS

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FRESH
FROZEN
PUREE
JUICE
DRIED FRUITS
KEY PROCESS DESCRIPTION
Process Description Competence Description Level
The origins of organic farming To be able to understand the basis of
organic farming and main differences
from conventional agriculture
2
Organic farming – how it works To be able to recognize the
procedures for organic farming and
related transition
2
EU regulations and policies on
organic farming
To be able to get at a glance meaning
and consequences of the regulations
and policies on organic farming and
related certification
2

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FRESH
FROZEN
PUREE
JUICE
DRIED FRUITS
KEY PROCESS DESCRIPTION
Process Description Competence Description Level
Economic impact of organic
farming in europe
To be able to know economic
relevance and consistence of organic
farming in EU
3
Organic farming and sustainable
agriculture
To be able to satisfy the background
needs for sustainable agriculture and
organic farming
3
Fertility of the soil and choice of
crops
To be able to understand and manage
relationships soil/crops and related
organic farming procedures
4
Plant nutrition and techniques in
organic farming
To be able to understand and manage
relationships nutrition/plant and related
organic farming techniques
4

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FRESH
FROZEN
DRIED FRUITS
INNOVATION & SWOT ANALYSIS
KIND OF INNOVATION STRENGTHS &
OPPORTUNITIES
WEAKS &
THREATS
BioConcept-Gardenia
Ltd it is the biggest
company of organic
fruits, vegetables and
other organic food in
Poland.
It has wide offer of
organic fruits,
vegetables and other
organic food in various
forms.
Increasing of the
amount of the
customers in the whole
world.
Decreasing of the
interests of organic food
Increasing types and
amounts of offered
products
Decresing of the quality
of offered products
because of low quality
of delivered ware and
decreasing amount of
producers

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Their Clients are mainly European food manufacturers which process our products into
juices, jams, and other fruit preserves, muesli, yoghurt fruit preparations, etc.
Why BIO:
Bio – that’s safety and quality guarantee, confirmed by the certificate
Bio – that’s support of nature friendly way of farming – organic farming conduce to
preservation of diversified country landscape, through avoiding big monoculture crops.
Bio – that’s resistance against GMO – choice of organic products is the best way to
avoid genetically modified organisms.
Bio – that’s true, real natural and first of all more healthy taste.

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http://www.bioconcept.pl

CASE STUDY: BioConcept-Gardenia Ltd

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