E-ticaret siteleri, kullanıcı dönüşüm oranlarını geliştirmek için hangi teknolojileri daha etkin kullanmalı
Arda Köterin, Insider
Webrazzi E-ticaret 2016
Telemart is a brand of Tradelink Enterprises, a company having 24 years of excellence in dealing with cellular phones and consumer electronics from all the leading brands, with competitive pricing, vast range of products and providing efficient after sales service and support to customers with convenience through click-and-mortar outlets spreading nationwide with a wide range of mobile phones from all leading mobile brands, IT and networking products, home appliances, home entertainment products and all other consumer electronics under one roof.
Emerging trends in ecommerce marketing for 2017– Adam Bowser reviewChris Bowser
There are many shifts occurring in ecommerce for 2017 and beyond. Specifically, trends emerge in the realms of technology, content marketing and web designing that influence ecommerce.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
E-Commerce in India: Evolution, Growth and ChallengesAshraf Engineer
The report shines a flashlight into the India e-commerce story, detailing how the industry has grown on the back of a fast-multiplying internet population to cross an estimated $10 billion in sales.
It examines how e-commerce is changing the way many Indians are shopping and impacting how businesses function, opening up a world of lower prices and choices and creating wealth for entrepreneurs.
The report also offers insights into the sectors that have made optimum use of this business tool, and details the challenges (payments, logistics, cyber security) and the opportunities (rise of facilitators such as credit and debit cards, growing aspirations of a young market).
Telemart is a brand of Tradelink Enterprises, a company having 24 years of excellence in dealing with cellular phones and consumer electronics from all the leading brands, with competitive pricing, vast range of products and providing efficient after sales service and support to customers with convenience through click-and-mortar outlets spreading nationwide with a wide range of mobile phones from all leading mobile brands, IT and networking products, home appliances, home entertainment products and all other consumer electronics under one roof.
Emerging trends in ecommerce marketing for 2017– Adam Bowser reviewChris Bowser
There are many shifts occurring in ecommerce for 2017 and beyond. Specifically, trends emerge in the realms of technology, content marketing and web designing that influence ecommerce.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
E-Commerce in India: Evolution, Growth and ChallengesAshraf Engineer
The report shines a flashlight into the India e-commerce story, detailing how the industry has grown on the back of a fast-multiplying internet population to cross an estimated $10 billion in sales.
It examines how e-commerce is changing the way many Indians are shopping and impacting how businesses function, opening up a world of lower prices and choices and creating wealth for entrepreneurs.
The report also offers insights into the sectors that have made optimum use of this business tool, and details the challenges (payments, logistics, cyber security) and the opportunities (rise of facilitators such as credit and debit cards, growing aspirations of a young market).
2016 Q2 Tech Investments Report by startups.watch Webrazzi
2016 Q2 Tech Investments Report by startups.watch. The Report may not be modified, copied, distributed, republished, uploaded, posted, decompiled or transmitted in any way, without the prior written consent of Startups.Watch.
Amazon.com ve Amazon'un İş Modelleri İncelemesi - Avedis Boyaci - Nisan 2013Avedis Boyacı
Bu dokümanda, Amazon'a genel bir bakış atıldıktan sonra aşağıdaki bilgiler verilmiştir.
* Amazon İş Modelleri
* İstatistiklerle Amazon
* Lokasyonlar
* Yönetim Kadrosu ve Çalışanlar
* Finansallar
* Amazon’un Yaptığı Satın Almalar – Yatırımlar - İştirakler
* Amazon'a dair gelecek projeksiyonu (Kişisel yorumlarım.)
E ti̇caret Veri Güvenliği - SSL - Muhammet ÇAĞATAYMuhammet ÇAĞATAY
md5 algoritmasının çalışma prensibi, e ticaret hakkında bilgiler ve veri güvenliği
Yararlı olması dileği ile
Muhammet ÇAĞATAY
http://muhammetcagatay.com/
Bahçeşehir Üniversitesi Hafta Sonu MBA Programı kapsamında Yalçın Parmaksız tarafından verilen e-ticaret dersinin 2. hafta notları: E-Ticaret Gerli Modelleri ve BKM verileri
Why personalization contains more than just on-site recommendations: Practica...Webrazzi
Why personalization contains more than just on-site recommendations: Practical Examples for closed loop of an omnichannel personalization Thorsten Mühling Epoq - Webrazzi Summit 2015
2016 Q2 Tech Investments Report by startups.watch Webrazzi
2016 Q2 Tech Investments Report by startups.watch. The Report may not be modified, copied, distributed, republished, uploaded, posted, decompiled or transmitted in any way, without the prior written consent of Startups.Watch.
Amazon.com ve Amazon'un İş Modelleri İncelemesi - Avedis Boyaci - Nisan 2013Avedis Boyacı
Bu dokümanda, Amazon'a genel bir bakış atıldıktan sonra aşağıdaki bilgiler verilmiştir.
* Amazon İş Modelleri
* İstatistiklerle Amazon
* Lokasyonlar
* Yönetim Kadrosu ve Çalışanlar
* Finansallar
* Amazon’un Yaptığı Satın Almalar – Yatırımlar - İştirakler
* Amazon'a dair gelecek projeksiyonu (Kişisel yorumlarım.)
E ti̇caret Veri Güvenliği - SSL - Muhammet ÇAĞATAYMuhammet ÇAĞATAY
md5 algoritmasının çalışma prensibi, e ticaret hakkında bilgiler ve veri güvenliği
Yararlı olması dileği ile
Muhammet ÇAĞATAY
http://muhammetcagatay.com/
Bahçeşehir Üniversitesi Hafta Sonu MBA Programı kapsamında Yalçın Parmaksız tarafından verilen e-ticaret dersinin 2. hafta notları: E-Ticaret Gerli Modelleri ve BKM verileri
Why personalization contains more than just on-site recommendations: Practica...Webrazzi
Why personalization contains more than just on-site recommendations: Practical Examples for closed loop of an omnichannel personalization Thorsten Mühling Epoq - Webrazzi Summit 2015
Make your Indeed campaigns even better by incorporating best practices from successful clients. Hear about real-world successes with everything from fine-tuning and testing job titles, to determining the basis for budget allocation decisions, to using Bid Optimizer technology to adjust campaigns automatically. We’ll keep presentations to under a few minutes each to expose you to as much useful information as possible, and you’ll come away with plenty of new ideas for what your team can do to maximise campaign effectiveness with Indeed.
More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 50 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS).
For more information about how Indeed can help you hire, visit:
United Kingdom - indeed.co.uk/hire
Germany - de.indeed.com/recruiting
Netherlands - indeed.nl/personeel
France - indeed.fr/recrutement
Ireland - ie.indeed.com/hire
The nudge theory has received great attention in the last years but the majority of the applications remain limited to academic journals and lab tests. In a guest lecture at the Norwegian School of Economics, Liveworker Anne van Lieren will show students how we apply proven behavioural principles and nudges to real-world cases. In the lecture she will discuss several client cases to illustrate our best practices.
As the 2016 shopping season comes to a close, take time to re-group and ramp up for 2017. We will share key industry observations on digital experience performance, technology trends and top retailers' best practices. Join a panel of experts from Neiman Marcus, IBM and Dynatrace for a discussion about:
2016 holiday technology trends – what are the new requirements to best serve digital customers?
Leading retailers like Neiman Marcus and what made their performance great.
How to assess your holiday performance and prepare for the year ahead.
Start the New Year right by looking back at 2016 and getting ready for your next big sales event of 2017.
Predictive Conversion Modeling - Lifting Web Analytics to the next levelPetri Mertanen
Annalect presentation at Superweek 2017: Predictive Conversion Modeling - Lifting Web Analytics to the next level. Presented by Petri Mertanen, Director of Digital Analytics and Ron Luhtanen, Data Science Analyst. #SPWK
e-Commerce Facts and Stats 2015 and BeyondEuro IT Group
Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform.
Our e-commerce team consists of technical people, business analysts and marketing specialists with hands on experience in tailoring feature rich e-commerce solutions for companies that required modern design, a rich user experience, huge data volumes and integration with additional systems, all this done following the latest industry trends. Our focus is mostly on Magento development.
Use of Analytics to recover from COVID19 hit economyAmit Parija
As the world takes a unexpected economic down turn due to the COVID19 pandemic, data sciences and analytics is something business are turning to take quick decisions
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Big Digital customers improve their approaches to the design and management of customer experiences and relationships, building new product offerings delivered through increasingly agile and omni-channels models. The result is customer-centricity and business relevance.
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Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
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This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
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Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
2. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
Programmed
Decisions
Routine and Repetitive
Decisions
Non-programmed
Decisions
First Time Decisions
Tactical Decisions
Medium term goals
Strategic Decisions
Long term goals and strategy
Operational
Decisions
Short Term,
Administrative decisions
Decisions
a determination arrived at after consideration for reaching certain objectives
3. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
‘Digital’ Hierarchy of Needs
Establishing Digital Platform
Collecting
visitor data
Drawing visitors to the
platform
Acting on visitors
real-time
Optimization of
Content
4. E-Commerce Challenges
97%
of visits walk away
from your site and
never purchase
80-85% of
the times people don’t
convert their basket
80-90% of
people don’t see
promotions on your
home or landing pages
99% of visitors
provide no contact
details before leaving
your website
INSIDER London | Moscow | Istanbul | Dubai | Warsaw
5. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
• CPC’s increased by 288% from 2010 to 2015
• $4 trillion worth abandoned basket
has been abandoned in 2015, and about
63% of that is potentially recoverable
(BI Intelligence 2015)
Do you see the
challenge?
INSIDER London | Moscow | Istanbul | Dubai | Warsaw
• In 2015, acquiring new customers is more
expensive than ever.
6. When visitors come
to your website
You have only 1 landing page to give the first impression
You have only 1 content to deliver relevant experience
You have only 1
chance to capture
your customers
7. without action is a daydream.
Action without is a nightmare.”
Japanese Proverb
“Vision“DATA
visionDATA
INSIDER London | Moscow | Istanbul | Dubai | Warsaw
8. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
Benefits of Predictive Analytics
• Technology that learns from experience
(data) to predict the future behavior of
individuals in order to drive better
decisions.
“ “
10. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
Benefits of Predictive Analytics
Good
Results
Best
Results
11. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
How It Works
12. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
Insider Infrastructure
13. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
Offices in London, Moscow, Istanbul, Dubai and Warsaw with more than 80 employees
ABOUT INSIDER
GLOBAL WEB | MOBILE
PERSONALIZATION EXPERT
Know-how thanks to our trademarked, world-class technology.
Experience powered by multinational brands.
14. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
ABOUT INSIDER
https://www.datanyze.com/market-share/personalization/
Insider has the 7th biggest
personalization market share in the
Alexa top 1M.
15. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
Insider Predictive Products Family
Predictive
Segments
• Age Prediction
• Gender Prediction
• Income Prediction
• Likelihood to Purchase
interest segments,
• Life-Time Value
• Customer Life-Cycle
• Churn
Auto Segmentation:
Selection of
Audience
Segmentation of audience
delivered automatically for
certain actions
Auto Optimization:
Selection of Action
Suggested action among
possible alternatives and
apply to selected audience
automatically
16. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
Predictive Segments
Likelihood to Purchase
Hypothesis
Action
Problem
There is limited coupon budget for boosting
sales so it couldn’t be effective enough.
17. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
Predictive Segments
Likelihood to Purchase
Hypothesis
Action
Problem
Wise selection of users that need incentive
for completing transaction, would increase
conversion rate uplift
18. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
Predictive Segments
Likelihood to Purchase
Hypothesis
Action
Problem
Two Methods of Customer Selection Tested
• Rule based targeting
• Machine Learning Algorithm that assigns certain
score to visitors based on their likelihood to
purchase
19. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
Predictive Segments
Likelihood to Purchase
Hypothesis
Action
Problem
6,82% 7,57%
Rule based
Conversion Rate
Likelihood to Purchase Based
Conversion Rate
11,05% Conversion Rate Uplift
with %95 Significance
%23 of the total coupon cost have been decreased.
Thanks to likelihood to purchase segmentation, Coupon codes have only been used
for the users that are eligible to buy but haven’t decided yet.
20. INSIDER London | Moscow | Istanbul | Dubai | Warsaw
@useinsider
facebook.com/useinsider
info@useinsider.com
www.useinsider.com
Metrics are for doing,
not for staring.
Never measure just because you can.
Measure to learn.
Measure to fix.
Stijn Debrouwere