Valentino Chocolates has seen declining sales in recent years. The company has a budget of €1.5 million to invest to boost profits going forward. There are a few options under consideration: 1) Updating aging machines for €200k which would improve product quality and increase production capacity. 2) Setting up an online sales platform on social media and the company's website for €300k to reach more customers. 3) Investing the remaining funds in research and development of new products and services like healthier options, specialty chocolates, and a cafe to attract new customers and return sales to previous levels. Implementing a staff wellness program would also boost employee motivation which is important for business success. A combination

1. CASE STUDY 3: “VALENTINO CHOCOLATES”
Preview

2. What´s the problem? Why the company has grown a bit with respect other years?
Also you remember that the company shall to invest €1.5 million for has a profit in
the future, but there is a problem, what is the best way for achieve this?, how do
you think that is the correct form? Invest the entire budget or use only a part?
Some problems of our company are that the workforce is desmotivated, but why?,
also the machines are older than the competence´s machines, this is interesting
because could be a reason that the demand of our products has fallen.

3. Dear director of human resources of our company, I have looked the budget, the
sales has fallen, but why? Nobody know, for this, I think that we must invest in
some things that could help to the company shall to grow in the future, first, we
must change the machine , because are oldest, don’t work good, don’t allow the
correct progress of our company, so our company offer less quality of products
respect of other companies in this area, this shall be a suggestion , in my opinion,
this is very important, so the company could be offer more products that now, but
the cost of this is €200k, is very less than other options and is very profitable.
Other option that I have considerated is set up sales online, because the internet is
a good way to offer our products, in actuality , almost all the companies have
facebook´s profile, twitter´s account , even some companies have created its own
website, as is the case of nestle, costa, in this page, we could offer all the range of
our product, also we could do discount to them , the companies, individual person,
I don’t know, every person that want to buy our products.
Our website must be attractive, flashy and look reliable information about our
company, could be use links with other platforms as facebook, offer radio, and use
the visual marketing with colors, sounds and every kind of things that the people
feel as in their home.
Doing a preview of the investment, only spend one part of our budget, so I think
that could be use the another part in research and development of other product or
level up the products that now the company sells, for example, offer light products,
below in fat-saturated, or for another part chocolates that contain 100 per cent of
cacao, so the company going to all the ranges of population, not only focused in
one part of the population. Also could invest in other kind of services , as market´s
café, is very interesting , chocolate and a cup of coffee could be the stimulant of
the sales in the short time, return to the levels of past years, people ever want to
drink coffee, now with a piece of biscuit, doing offer, or every kind of promotion of
our products, with a good service, we are going to be the doors of the success.
Now I have reduced the costs of our investment , and left one thing, that isn’t in the
list, this is create a program with our employees, they are transcendental and
important part of our business plan, without them , we cant earn money, so I
propose create a program for do happy to all the people that work in the company,
program that include therapy of relax, do every kind of sport, for ex. Soccer, could
create a soccer team of our company , or I don’t know.

4. Finally I think that this is the correct way for achieve some result, this result should
be the best for our company, although I think that the every way is difficult, but
never forget that in the life doesn’t some obstacle difficult, each one does its life
difficult.