Valentino chocolates has seen falling profits over the past three years while turnover has only increased slowly. A study identified key issues including prices, production, demand, and staff morale. To continue growing, the company proposes either developing new products or finding new markets. One option is investing 1.3 million euros to open a factory in the US for access to a major new market, but there are risks of too much competition, spending too much on marketing, or going bankrupt. A second option is investing 200,000 euros in research to develop new products tailored to American tastes, but there is a risk of finding nothing or going bankrupt. In conclusion, the company recommends investing 1.5 million euros to enter the US market

2. Valentino chocolates today
0 We witness that profits are falling since three years.
While the turnover increase slowly.
0 After a study, main reasons of this condition was
found:
0 Prices
0 Production
0 Demand
0 Staff morale

3. Our solutions
0 According to a recent paper of a well-known
journal 2 ways to keep growing.
0 To Develop new products,
0 To find new markets,
0 Our aim is to not go bankrupt.

4. Investment option for a new
market
0 Spend 1,3 millions euros to set up a factory in the US.
0 Benefit: add a major market on a new continent.
0 Risks:
0 too many competitors
0 Spend to much money in marketing
0 Go bankrupt

5. Find out new tastes, develop
new products
0 Invest €200,000 in research and development.
0 Benefits:
1. Through new products, touch new customers.
2. Adapt chocolates to the American market.
3. Not to be outdone by companies like lindt.
0 Risks:
1. Find out nothing
2. Go bankrupt

6. To conclude
0 We invest 1,5 millions mainly to have :
0 A new big market,
0 And new products to be in accordance with the taste of the
Americans people.
0 To spread out the current range of choice.
0 Risk: go bankrupt