Vibe magazine was launched in 1993 by Quincy Jones and originally partnered with Time Inc. It has changed ownership several times, being acquired by different publishing companies. Most recently in 2013, Vibe magazine and its online properties were acquired by Spin Media. The target audience of Vibe magazine are listeners of R&B, hip hop and rap between the ages of 18-26.
2. History
Quincy Jones launched Vibe in 1993, in partnership with Time Inc.
Originally, it was going to be called Volume before co-founding editor
Scott Poulson-Bryant gave it the name Vibe. In 1996 Miller Publishing
bought Vibe, and shortly afterwards bought Spin. Private equity firm,
The Wicks Group, bought the magazine in 2006. On June 30th 2009, it
was announced that Vibe were ceasing publication immediately,
although according to Essence, Quincy Jones stated he would like to keep
the magazine running online. After shutting down, private equity
investment fund InterMedia Partners, LP bought Vibe Magazine. They
added Uptown magazine to Vibe’s parent company, Vibe Holdings. Vibe
Holdings merged with BlackBook Media to form Vibe Media in 2012. On
April 25th 2013, it was announced that Vibe Magazine along with
Vibe.com and VibeVixen.com had been sold to Spin Media for an
undisclosed sum. Spin Media was thought likely to shut down Vibe's
print magazine by the end of 2013, which a representative stating:
"We’re still trying to find a print model that makes economic sense in the
digital age." Instead, they cut the magazine's frequency to quarterly.
3. Target audience
The target audience of Vibe magazine
are listeners to R&B, Hip Hop and Rap
aged from 18-26.
4. VIBE is a leading entertainment and lifestyle brand delivering
content across multiple distribution platforms to a culturally
varied audience around the world. Celebrating its 20th
anniversary in 2013, VIBE continues to embrace its roots in
music and chronicle the celebrities, sounds, fashion and
culturally-relevant events from hip-hop to the modern day
converging music landscape. Over the past year, VIBE has
been significantly refocusing its efforts online – doubling its
online traffic to become one of the most vibrant digital music
brands. VIBE is a member of Spin Music, a division of
SpinMedia.