DP World has become one of the leading global terminal operators, with 60 terminals across 6 continents and over 30,000 employees. It has adopted a customer-centric approach to enhancing supply chain efficiency by investing in terminal infrastructure, technology, and personnel. RFID technology provided by Identec Solutions has helped DP World streamline operations and improve customer satisfaction by speeding container handling and truck turnaround times at ports.

1. DP WORLD

2. INTRODUCTION
DP (Dubai Port)World has reason to be proud of its
accomplishment of the becoming one of the leading
terminal operaors in the world. Today, DP, World
has60 terminals across 6 continents, and 11 new
terminals are under development. The firm employs
an international proffesional team of more than
30000 people to serve customers in some of the
most dynamic economies in the world.
DP World has adopted a customer-centric approach to
enhancing its customers’ supply chains by providing
quality, bulk, and other terminal cargo. The firm
invests heavily in terminal infrastructures,
technologies, and people to the best serve its
customers.

3. Questions 1: HOW DID IDENTEC SOLUTION’S
RFID-BASED TECHNOLOGY HELP DP WORLD
INCREASE THE EFFICIENCY AND
EFFECTIVENESS OF ITS CUSTOMER’S SUPPLY
CHAINS?
RFID has enabled DP World to increase the
productivity of container handoffs, speed the
entry and exit of trucks through terminal gates,
and increase fuel efficiency.
Identecs’s RFID-based solution has also
enabled DP world to improve customer
satisfaction by enhancing the efficiency of
customer’s supply chains through smoother,
faster, and more effective delivery of their
containers at terminal gates.

4. Question 2:DESCRIBE TWO IMPROVEMENTS THAT
RESULTED FROM IMPLEMENTING THE IDENTEC RFID-
BASED SOLUTION.
RFID has helped it to tighten security by providing better
accuracy on inbound and outbound truck movements
through the terminals. For instance, the system can
automatically check whether a truck has a booking and
weather it is authorized to enter the port.
It also helps the elimination of lengthy paper transaction
and manual inspection at gates and the reduction in
manual data input error. Next, helps in approaching to
deliver a superior level of service and considering the
expanding of the RFID to enable for further optimize
supply chain.

5. Question 3: HOW DOES THE CONCEPT OF
SUPPLY CHAIN EXECUTION RELATE TO THIS
INTERACTIVE SESSION?
The concept of supply chain can be relate
to the way they enhance customer by
providing quality and innovative
service. The concept also helps heavily in
terminal infrastructures, technologies , and
people to best serve its customer. In
addition its encourage in improving the way
the interactive session.

6. Question 4:What managerial, organizational, and technology
challenges
might DP World have faced in the early stages of the RFID
project’s
deployment?
 DP World has adopted a customer-centric approach to
enhancing its customer’s
 supply chains by providing quality, innovative services to
effectively manage container, bulk, and other terminal
cargo. The firm invest heavily in terminal infrastructures ,
technologies, and people to best serve its customers.
 Other than that, the problem that encountered is in
container terminal operations is traffic congestion at port
entry points. This congestion is often due to
delays introduced by lengthy procedure and paper-based
logistics.
 DP World management wanted to take things a step
further and decided to make the loading and unloading of
containers operate on ‘just in time’ principles to improve
container turnaround.
