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Chapter (1)
Case study(1)
Management
1. What kind of applications are described her
e? What business functions do they support
? How do they improve operational efficiency
and decision making?
The type of applications being described are productit
iy apps that included calendar, email, contact manag
ement, monitoring and analytical apps, inventory man
agement, and applications for document and present
ation customization. Some of the apps that were disc
ussed included the Tranformer Monitoring, which help
s manage gas turbine inventory and Analytics, which
monitored sales and performance.
2. Identify the problems that businesses in this
case study solved by using mobile digital dev
ices.
Some of the problems that the businesses in this case
study solved by using mobile digital
devices included increase communication between em
ployees, increase productivity by
monitoring performance and sales, prevent attendance
issues with the calendar app and
the ability to respond to customer requests.
3. What kind of businesses are most like to be
nefit from equipping their employees
with mobile digital devices such as iPhones a
nd iPads?
All business kinds could benefit from equipping their e
mployees with mobile data device.
Some include; retail, service , law officials, and financi
al advising companies.
4. One company deploying iPhones has said
: The iPhone is not a game changer, it’s an i
ndustry changer. It changes the way that yo
u can interact with your customers and with
your suppliers. Discuss the implications of t
his statement
Mobile digital devices like the iPhone have changed t
he way you interact with your customer baseIt has m
ade it more convenient to conduct business at any tim
e of the daybut has also decreased the face to face b
usiness interactions that occurred prior to the deploy
ment of mobile digital devices

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Case study 1

  • 2. 1. What kind of applications are described her e? What business functions do they support ? How do they improve operational efficiency and decision making? The type of applications being described are productit iy apps that included calendar, email, contact manag ement, monitoring and analytical apps, inventory man agement, and applications for document and present ation customization. Some of the apps that were disc ussed included the Tranformer Monitoring, which help s manage gas turbine inventory and Analytics, which monitored sales and performance.
  • 3. 2. Identify the problems that businesses in this case study solved by using mobile digital dev ices. Some of the problems that the businesses in this case study solved by using mobile digital devices included increase communication between em ployees, increase productivity by monitoring performance and sales, prevent attendance issues with the calendar app and the ability to respond to customer requests.
  • 4. 3. What kind of businesses are most like to be nefit from equipping their employees with mobile digital devices such as iPhones a nd iPads? All business kinds could benefit from equipping their e mployees with mobile data device. Some include; retail, service , law officials, and financi al advising companies.
  • 5. 4. One company deploying iPhones has said : The iPhone is not a game changer, it’s an i ndustry changer. It changes the way that yo u can interact with your customers and with your suppliers. Discuss the implications of t his statement Mobile digital devices like the iPhone have changed t he way you interact with your customer baseIt has m ade it more convenient to conduct business at any tim e of the daybut has also decreased the face to face b usiness interactions that occurred prior to the deploy ment of mobile digital devices