This document provides an introduction and overview of Finamoat, a firm that offers professional services related to finance, investments, and compliance for clients. It describes Finamoat's vision of adding value to over 500 clients by 2021 by professionally managing their finances, investments, and ensuring regulatory compliance. The document includes case studies demonstrating Finamoat's work in areas like equity fundraising, wealth management, forensic audits, and business structuring. It also provides brief profiles of the management team and services offered.

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Practical Case Studies on:
 Fund Raising
 Wealth Management
 Forensic Audit
 Business Structuring

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3.  Finamoat is a firm of CA’s, CS’s, MBA’s & other professionals
handholding their clients to manage their finances,
investments & compliances in a thoroughly professional
manner.
Finamoat - An Introduction
Who we are?
Finance
 Fund raising (Debt + Equity)
 Preparing Finance Proposals, Business Valuation & Financial
Modelling reports
 Shared CFO services to ensure funds are managed
professionally
Investments
 Wealth Management
 Portfolio Management Services
Compliances
 Income Tax & GST
 Audits (esp’ly Forensic Audits & Systems Audits)
 Implementing robust systems & processes to arrest leakage
of funds
Our Offering
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4.  Finamoat will be the FIRST CHOICE of its clients for
professionally hand-holding them (like Growth Partners) in 3
areas: Finance, Investments & Compliances.
Our Core (Vision, Mission, Purpose & Values)
Vision
 As a 100% value-driven organisation, Finamoat will add
significant value to over 500 clients by 2021.
 Finamoat will fully immerse itself into each client assignment
and ensure that:
 their finances are managed professionally (incl. fund
raising)
 personal wealth is invested systematically so that
money works for client, rather than other way around
 robust systems are implemented that increase
profitability
 all their regulations are complied
Mission
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5. Our Core (Vision, Mission, Purpose & Values)
 Businesses today have to juggle lot of different things, apart
from managing their core business activities.
 Further, entrepreneurs get so caught up in their daily chores
that they fail to get a macro perspective of their business,
thereby resulting in stunted growth of their business.
 Finamoat assists entrepreneurs with simple & practical ways
to manage their finances, investments & compliances in a
thoroughly professional manner.
Purpose
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1. Attitude to look for ONLY win-win solutions
2. Focus on Knowledge, Skills & Experience sharing (always in
Learning mode)
3. Immersive & Ownership style of working on each client
assignment
4. World class service delivery & reporting standards
5. 100% System / Process-driven (focus on Systems, Processes
& Policies)
Values

6. Our Services
Finance
 We assist in Fund
raising (Debt as well as
Equity).
 Loan Types:
 Home loan,
 Loan against
property (LAP),
 Business loan
(CC/OD/LC/BG)
 Project financing,
 Personal loan,
 Gold loan, etc.
 We also assist
entrepreneurs in
Business Valuation,
preparing Investor Deck
& Equity dilution
Investments Compliances
 We advise HNI’s and
NRI clients to manage
their wealth.
 We provide advice
related to Mutual
funds, PMS, Real Estate,
Insurance, Will writing
and Legacy planning.
 We have a systematic
approach towards
wealth management –
that takes care of all life
stage requirements of
the client.
 We support clients
build their own
business right from
company formation to
filing compliance forms,
tax returns, etc.
 We provide Accounting
& Finalization (incl.
cloud accounting),
Income tax planning,
GST planning & related
compliances, etc.
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7. Case Study: Equity Fund raising
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Problem
ABC Private Limited was in the business of IT aggregation of buses and cabs. It wanted to
raise funds for business expansion.
Action
 After understanding their business model and their specific fund requirements, we
created a comprehensive Financial Model of their cash flows and a detailed Business
Valuation (using DCF Method).
 Thereafter we drafted a detailed Information Memorandum and Investor Deck.
 We presented the proposal to various Investors.
Result
The company was valued at INR 50 crore, thereby able to negotiate INR 50 lakhs
investment for diluting just 1% stake.
Happy with the company’s performance, the Investors invested more funds in the next
stage of equity dilution.

8. Case Study: Wealth Management
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Problem
Mr. XYZ, Vice President at ABC Bank, earned an Annual Salary of INR 30 lakhs. He used to
invest his funds into Fixed Deposits and PPF only.
Action
After a thorough analysis of Mr.XYZ’s monthly commitments and his future life goals
(incldg Children Education, Personal Retirement, etc.), Finamoat suggested him an
exhaustive plan covering all his future financial requirements by investing into the right
kind of Insurance, Mutual funds, PMS & Tax Savings instruments.
Result
This professional approach of investing resulted in:
 Wealth maximization
 tax reduction
 All financial requirements covered comprehensively

9. Case Study: Forensic Audit
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Problem
PQR Bank had issued INR 110 crore credit facilities to M/s ABC. The account was regular for
30 years. Then suddenly 29 of its bills under LC (INR 40 crore) devolved in just one month.
BOB appointed us as Forensic Auditors to gather financial evidences and investigate into
the operations of M/s ABC.
Action
Detailed investigation of facts revealed that:
 In the last few months, M/s ABC had requested for inland LC’s in favor of related party
companies in violation to the Sanction conditions.
 Further a single import transaction was routed through several associate / related
concerns, thereby artificially inflating their sales, working capital and consequently
enabling each associate concern to enjoy higher credit facilities.
 Out of total 29 bills under LC that got devolved, 24 were with associate concerns. It was
all well planned to accommodate its flagship company to overcome its financial stress.
Result
PQR Bank presented our Report to M/s ABC and threatened them to be declared as a
Willful Defaulter, post which M/s ABC negotiated and cleared its dues in installments.

10. Case Study: Business structuring
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Problem
ABC was a proprietorship concern working in catering business since last 14 years. Inspite
of having excellent business model, esteemed clientele and impressive business
infrastructure the firm was unable to raise loan.
Action
 After discussing the promoter’s long term business strategies and growth plans, we
suggested to create a professionally organized structure – by creating a holding
company and three feeder proprietorship concerns for better financial management.
 Further, we implemented a robust Internal Control Policy with fool proof systems and
processes to avoid errors & frauds in their business.
 System of monthly accounting and review was implemented, thereby ensuring strong
financial statements.
Result
Within few years of implementing the above suggestions, the company brought down its
finance cost from 18% to 12%.
Further, it was able to raise funds & expand 10 times in 3 years.

11. About FINAMOAT
 Our USP is our team, and its approach towards service quality standards.
 Each team member at Finamoat is a LEADER; while working on a client assignment,
he/she takes full ownership, executes it fully and ensures world-class service delivery
& reporting standards.
 Finamoat continually upgrades its employees through regular Training & Experience
sharing workshops to create Knowledge Champions / Subject Matter Experts;
 Finamoat encourages its team to clearly identify and effectively pursue their
careers so as to become the future torch-bearers of this profession.
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12. Business Associates & Clients
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13. Our Team
Management Brief Profile
CA Vikram Menda
FCA, CFA, MBA
Vikram Menda is a FCA, CFA and MBA (Finance & Strategy) from
ISB, Hyderabad. With over 18 years of rich work experience,
Vikram last worked with YES Bank as Associate Director. An
incisive professional with over 15 years of experience with SMEs
& Large Corporates, Vikram focuses on the areas of Finance,
Audit, Taxation, Corporate Law and Business Advisory.
As a certified CISA, DISA and FAFP professional, Vikram has
ventured into Systems and Forensic Audits for some of the most
reputed banks and NBFCs in the country. Vikram is also a visiting
faculty for Advanced Finance and Audits at ICAI, NSE and several
MBA schools.
As an independent Venture Capitalist, Vikram Menda mentors
Finamoat team – esp’ly in their Fund raising services.
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14. Our Team
Management Brief Profile
Mr. Ritesh Gupta
M.Com
Ritesh Gupta specializes in Company Accounts and Business
Finance. Ritesh has done his post-graduation in Commerce from
Mumbai University where he has studied the finer nuances of
Income Tax and GST.
Over the last several years, Ritesh has been specializing in the
areas of Indirect Taxation, LLP / Company formation and ROC
compliances. Ritesh has spearheaded several concurrent audit
assignments in the past with some of the biggest banks in the
country.
Ms. Jagruti Parkhe
B.Com
Jagruti Parkhe is an expert in the matters of LLP / Company
formation and related ROC matters. Having done her graduation
from the Mumbai University, Jagruti is currently pursuing higher
studies by appearing for the Company Secretary exams.
Further, Jagruti has worked extensively on several projects
involving finalization of accounts and Income Tax returns filing of
individuals, firms and corporates across India. At Finamoat, Jagruti
also heads the Receivables & Payables Management. 14

15. Our Team
Management Brief Profile
CA Shiwani Gupta
ACA
Shiwani Gupta has successfully completed several high-end
Forensic and Due diligence audit assignments with some of the
leading banks and NBFC’s in the country. Having completed her
graduation from the Mumbai University, Shiwani has cleared her
Final exams of the Chartered Accountancy course in 2019.
Apart from handling Income Tax and GST related matters, Shiwani
has also worked on several Tax Audits and Statutory Audits of
firms and companies.
Ms. Rajni Pandey
B.Com
Rajni Pandey specializes in Bank Audits, Internal Audits and
Indirect Taxation. Having completed her graduation, Rajni is
currently pursuing Chartered Accountancy, where she is studying
Advanced accountancy, audit and taxation.
At Finamoat, Rajni has proved her mettle by being instrumental in
completing several audit assignments.
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16. Address:
B-204, Pranav Commercial Plaza,
M.G.Road, Mulund West, Mumbai- 400080
Contact: 022-2562 0100 / 9892 65 64 65
Email ID: finamoat@gmail.com
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