1. Dee Clark is the director of hospital sales marketing at Emerson Pharmaceuticals and needs to quickly distribute information to the company's 450 salespeople, such as details on new drugs, seminars, and presentations. 2. Information systems can be used to disseminate information quickly and easily to salespeople. A blog is one way Clark could share product news, competitive threats and responses, and recent successes with the sales team. 3. This chapter discusses key concepts around information systems including what an information system is, the difference between information systems and information technology, how business professionals can use information systems, new opportunities in the field, and the importance of information security. This knowledge can help both Dee Clark

1. Chapter 1
제1장
비즈니스 전문가들
삶에서의 정보시스템

2. Marketing Director’s Dilemma
• Pharmaceutical industry is very competitive
• Emerson Pharmaceuticals
– 450 salespersons present drugs and information to doctors
– Dozens of new drugs are introduced every year
• Dee Clark is the Hospital Sales Marketing Director
– Her job is to ensure that all reps have information
to succeed
• How can Dee distribute information quickly?
– Facts about new drugs
– Seminars
– Presentations
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Part 1-2

3. Blogs or Weblog
• A blog, or weblog is an online journal that uses
information technology to publish information over the
Internet.
• Information systems can be used to disseminate
information quickly and easily to salespeople.
• Types of information commonly shared:
– Product news
– Competitive threats and responses
– Recent successes
Part 1-3

4. Study Questions
Q1: What is an information system?
Q2: What is MIS?
Q3: How does IS differ from IT?
Q4: How do successful business professionals use IS?
Q5: What new opportunities for IS are developing today?
Q6: What is your role in IS security?
Q7: What is this class about?
How does the knowledge in this chapter help Dee
and you?
1-4

5. Q1: What Is an Information System
(IS)?
• IS: A group of components that interact to
produce information
• So, what is information?
– Information is created when facts/data are
put into meaningful and useful context
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6. Q1: What Is an Information System?
(cont’d)
Five fundamental components of
computer-based information systems:
1. Computer hardware
2. Software
3. Data
4. Procedures
5. People
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7. Five-Component Framework of an
Information System
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8. Q2: What is MIS?
• MIS = Management Information Systems
• MIS is the development and use of
information systems that help businesses
achieve goals and objectives
• Key elements of MIS:
– Development and use
– Information systems
– Business goals and objectives
1-8

9. Development and Use of
Information Systems
• Business professionals need to:
1. Take an active role in IS to ensure that
systems meet their needs
2. Understand how IT systems are constructed
3. Consider users’ needs during development
4. Learn how to employ IT systems
5. Take into account ancillary IT functions
• Security
• Backup
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10. Achieving Business Goals
• MIS aids in achieving businesses’ objectives
– Businesses don’t do anything
– It’s people within the business that perform work.
Therefore,
• MIS empowers users to achieve business
objectives
– Information systems exist to assist business
people
– Information systems exist to achieve business
goals and objectives
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11. Business People Must Ask Questions
1. What will the system do for us?
2. What is its purpose?
3. What will using it enable us to do?
4. What goals can we accomplish
through its use?
5. How will it aid us in reaching our
objectives?
1-11

12. Q3: How Does IT Differ from IS?
IT includes:
1. Hardware
2. Software
3. Data components
Information technology refers to:
1. Methods
2. Inventions
3. Standards
4. Products
IT could be thought of as “information tools.”
1-12

13. Q3: How Does IT Differ from IS?
(cont’d)
• IT alone will not help an organization
achieve goals
– You can’t build a house with tools alone. It
takes people, procedures, and instructions.
• IS = IT plus people and procedures
• IS makes IT useful
1-13

14. Q4: How Do Successful Business
Professionals Use IS?
• Think creatively about problems,
challenges, and opportunities and find
ways to apply IT and IS
• Create innovative applications using
emerging (new) technologies
• Find ways to gain a competitive
advantage with information systems
1-14

15. Q5: What New Opportunities for IS
Are Developing Today?
• Data storage and transmission are virtually free, which
provides abundant opportunities
• Examples:
– Getty Images sells electronic pictures over the Internet.
• Variable cost of production is zero
• Revenue goes straight to bottom line
– Media Partners produces automated online training and testing
systems.
• Variable cost of producing program essentially zero
• Entirely automated so all revenue goes straight to bottom
line
– YouTube
• 20 months, nothing but an idea into $1.65 billion.
1-15

16. 게티이미지 코리아
1-16

17. 소셜 미디어를 업무에 활용한다구요?
• 산청군 단성면 수월리 황토방 아들: 박현호 크몽만들다

18. 소셜 미디어를 업무에 활용한다구요?

19. 소셜 미디어를 업무에 활용한다구요?

20. Moore’s Law
• “The number of transistors per square inch
on an integrated chip doubles every 18
months.”
– The speed of a computer chip increases in
proportion to the density of the transistors (i.e.,
density doubles, speed doubles)
– Price/performance ratio of computers has fallen
dramatically
• Computers are smaller
• Less expensive
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21. Moore’s Law (cont’d)
1-21

22. Q6: What Is Your Role in IS Security?
• Security is essential in information
systems
• Passwords are necessary
– Should be a strong password
– Protect passwords from others (critical)
– Practice proper etiquette
• Never write down your password
• Do not share it
• Never ask others for their password
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23. Creating a Strong Password
Rules for strong password:
1.Use seven or more characters
2.Do not use your real name or company name
3.Do not use complete dictionary word
4.Use a different password from previous
passwords used
5.Use upper- and lowercase letters, numbers
and special symbols
• Example: i2LuvMIS(:>)
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 1-23

24. Q7: What Is This Class About?
• Using IS for Competitive Strategy
• Looking for innovative applications of
emerging technology (How to do this?)
• Combining five IS components to support a
business
1. Computer Hardware
2. Software
3. Data
4. Procedures
5. People
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 1-24

25. Q7: What Is This Class About?
(cont’d)
• Recognizing technology will continue to
develop
• Considering how technology can be used in
other areas to accomplish goals
– Stopping unauthorized access
– Disseminating news
– Security
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 1-25

26. 팀활동
• 함께 합시다. 복습 퀴즈
1-26

27. 팀활동
• 함께 합시다. 협력과제1
– 1, 2, 3
– http://cn.moneta.co.kr/Service/paxne
t/ShellView.asp?ArticleID=20100409
14305403011
1-27

28. Active Review
Q1: What is an information system?
Q2: What is MIS?
Q3: How does IS differ from IT?
Q4: How do successful business professionals use
IS?
Q5: What new opportunities for IS are developing
today?
Q6: What is your role in IS security?
Q7: What is this class about?
How does the knowledge in this chapter help Dee
and you?
1-28