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British Airways case

DG 6
Albert Endi, Audria Praweswari, Mitsalina Shafwa,
Laudita Larissa, Yosua Danny, Karina Aldilla
Organization Development
• The top management of British Airways is committed to

the process of change by doing the changing in absent
system using swipe-card system.
• In order to improve the effectiveness of the organization,
British Airways establish the swipe-card system.
Sense-Making
• To acknowledge the advantage and disadvantages, British

Airways establish the pilot test in 6 months
• Lack of delivering the change in sense-making even if
British Airways has a good idea or concept, so there is a
misunderstanding in employees perception
Change Management

The change on the technology
Manual
Swipe card
Contingency
• Development Transition where the leader acts as a coach

shared commitment from organizational members.
• But the British Airways' stakeholders fail to build the
transparency of relationship and it’s affecting workers’
condition in which the respect is declined.
Processual
Processual approach has 5 stages:

 Problem-sensing
 Development of concern
 Understanding of the importance of the problem
 Planning and acting stage
 Stabilizing change
Question 1
The Key Issues:
the failure of implementation of swipe card
Question 2
To avoid the same situation:
• Spread the rumors and ask for feedback first
• Make the front-liners realize that they are participating in the changing process.
• In a complex company, like British Airways, they should have an understandable
steps in their management

Recommendations:
•

Communicate the change to all stakeholders to get transparency and understanding
among them

•

Choose the low season, to avoid the negative public perception

•

Make a steps to change, do not change suddenly
Question 3

The best way to solve this swipe-card issue is to change the
perspective towards it within the management so that both of

top management and the labors understand its benefit
Question 4
The conclusion from this situation is the British Airways should
have a better communication

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Case Discussion: British Airways

  • 1. British Airways case DG 6 Albert Endi, Audria Praweswari, Mitsalina Shafwa, Laudita Larissa, Yosua Danny, Karina Aldilla
  • 2. Organization Development • The top management of British Airways is committed to the process of change by doing the changing in absent system using swipe-card system. • In order to improve the effectiveness of the organization, British Airways establish the swipe-card system.
  • 3. Sense-Making • To acknowledge the advantage and disadvantages, British Airways establish the pilot test in 6 months • Lack of delivering the change in sense-making even if British Airways has a good idea or concept, so there is a misunderstanding in employees perception
  • 4. Change Management The change on the technology Manual Swipe card
  • 5. Contingency • Development Transition where the leader acts as a coach shared commitment from organizational members. • But the British Airways' stakeholders fail to build the transparency of relationship and it’s affecting workers’ condition in which the respect is declined.
  • 6. Processual Processual approach has 5 stages:  Problem-sensing  Development of concern  Understanding of the importance of the problem  Planning and acting stage  Stabilizing change
  • 7. Question 1 The Key Issues: the failure of implementation of swipe card
  • 8. Question 2 To avoid the same situation: • Spread the rumors and ask for feedback first • Make the front-liners realize that they are participating in the changing process. • In a complex company, like British Airways, they should have an understandable steps in their management Recommendations: • Communicate the change to all stakeholders to get transparency and understanding among them • Choose the low season, to avoid the negative public perception • Make a steps to change, do not change suddenly
  • 9. Question 3 The best way to solve this swipe-card issue is to change the perspective towards it within the management so that both of top management and the labors understand its benefit
  • 10. Question 4 The conclusion from this situation is the British Airways should have a better communication