NCET Reno

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Presentation for NCET Reno Social Media Marketing Boot Camp, October

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NCET Reno

  1. 1. Bret L. Simmons, Ph.D.bretlsimmons.com@drbret<br />Social Business<br />NCET Boot camp<br />October 8, 2011<br />
  2. 2. Social Business<br />http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.html<br />Communicating with friends that are interested in you and your business to continuously improve and grow your business <br />
  3. 3. The next 30 minutes<br />Paradigm shift in the way we communicate<br />Principles of inbound marketing<br />Social Objects<br />Examples<br />Recommendations<br />Questions<br />
  4. 4. InboundorOutbound?<br />
  5. 5.
  6. 6.
  7. 7. What is the most credible and effective method of marketing?<br />How well are you leveraging that method?<br />
  8. 8. One-to-one<br />
  9. 9. One-to-one<br />One-to- many<br />
  10. 10. Do you still use the internet only as a one-to-one or one-to-many tool in your business?<br />
  11. 11. Many-To-Many<br />Clay Shirky, 2009<br />New technologies are<br />radically transforming<br />the way we communicate<br />
  12. 12. People are talking<br />You earned everything they say about you<br />
  13. 13. What’s new?<br />
  14. 14. Speed, reach, and impact of good and bad news about your business<br />
  15. 15. How are you responding?<br />
  16. 16. Business as usual?<br />
  17. 17. Something new<br />Are you waiting for a recipe?<br />
  18. 18. Employees<br />Customers<br />Suppliers<br />
  19. 19.
  20. 20. Is your website a hub of many-to-many interactions?<br />Inbound<br />Marketing<br />
  21. 21. Relational Capacity<br />Relevant Content<br />Optimize<br />Promote<br />Conversation<br />Community<br />
  22. 22.
  23. 23.
  24. 24. Social Objects: Fuel of Many-To-Many<br />The reason two people are talking to each other <br />Social networks form around social objects, not the other way around<br />Hugh MacLeod<br />
  25. 25. Social Objects<br />Documents<br />Video<br />Audio<br />Pictures<br />Presentations<br />
  26. 26. Social objects are most trusted when they are shared among friends<br />
  27. 27. Recommended Reading<br />
  28. 28. What most companies think<br />When we get started, people will show up<br />Well, we gave it a couple months, and no one showed up, so let’s quit<br />Falls & Decker, 2001<br />
  29. 29. The Reality<br />It takes at least SIX MONTHS before you will start seeing any demonstrable results and success from your blog<br />Falls & Decker, 2011<br />
  30. 30. The Fundamentals<br />Listen first<br />Be responsive<br />Be honest<br />Provide value<br />Sell last<br />Falls & Decker 2011<br />
  31. 31. Remember<br />Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale value<br />Falls & Decker, 2011, p. 180<br />
  32. 32. Inbound MarketingExamples<br />Steve Hess<br />Surratt Law<br />Reno Realty<br />Kim de Lancey<br />Pharmacy Development Services<br />
  33. 33. Recommendations for business<br />Strategic opportunity<br />Operational excellence<br />Give everyone that touches your business something good to say<br />Convene the conversation<br />Become a valuable social object factory<br />
  34. 34. Recommendations for you<br />Participate!<br />Learn<br />Don’t quit<br />Paradigm shifts create tremendous opportunities for those that make the rules of the new game<br />
  35. 35. Questions?<br />
  36. 36. Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret<br />bret.simmons@<br />gmail.com<br />(775) 336-9576<br />

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