CarDekho.com is India's leading car search website that helps users find vehicles. It is owned by GirnarSoft and was launched in 2008. CarDekho generates revenue through lead generation for dealers and manufacturers, Google AdSense, e-commerce sales of accessories, sponsored advertisements, and commissions from sellers and dealers. It has received funding from investors such as Google Capital, Tybourne Capital, Hillhouse Capital, Sequoia Capital, HDFC Bank, and Ratan Tata. Competitors include CarTrade, CarWale, and Droom.

1. MUHAMMED DILSHAD C P
1560433
CUFE

2. CEO : AMIT JAIN & ANURAG JAIN

3.  GLANCE : CarDekho.com is India's leading car search venture that helps users
buy cars and bikes that are right for them. It is a subsidiary of GIRNARSOFT
 INVESTORS : Google Capital, Tybourne Capital, Hillhouse Capital, Sequoia
Capital, HDFC Bank, Ratan Tata and Times Internet.
 COMPETETORS : CARTRADE, CARWALE, DROOM,.
 DATE LAUNCHED : 2008

4. BUSINESS MODEL
 LEAD GENERATION
 GOOGLE AD-SENSE
 E-COMMERCE
 SPONSORED ADVERTISEMENTS
 THROUGH COMMISSIONS FROM MANUFACTURERS, SELLERS AND
DEALERS
 PREMIUM LISTING IN USED CAR SECTION
 BY PROVIDING DIFFERENT TYPES OF LOANS THROUGH FINANCE
COMPANIES
 ROADSIDE ASSISTANCE SCHEMES

5. LEAD GENERATION
 Lead generation describes the marketing process of stimulating and capturing
interest in a product or service for the purpose of developing sales pipeline
 CARDEKHO earns by Lead generations to dealers and OEM manufacturers
(Mainly TATA) for further sales interaction and pitching.
 It also earns by earn from lead generation for new and used cars.

6. GOOGLE AD-SENSE
 Google AdSense is an advertising placement service by Google. The program is
designed for website publishers who want to display targeted text, video or image
advertisements on website pages and earn money when site visitors view or click
the ads

7. E-COMMERCE
 CarDekho has their own e-store for automobile accessories such as stickers, floor
mats, scratch removers, polish, mobile chargers, shampoo, navigators, seat
covers, tyres, alloy wheels, car stereos, car perfumes, sun films, etc.

9. SPONSORED ADVERTISEMENTS
 Now days many companies are giving them advertisement on their website

10. WORKING MODEL
 The company adopted several marketing techniques since its inception to promote
its business and increase sales and awareness among the customers.
 Digital promotion has been done on large scale for increasing its reachability
across the globe and to higher the engagement over the website.
 CarDekho acquired Gaadi.com to increase their customer base and offer more
refined options to its customers. Gaddi.com got acquired in late September 2014
for around $11 million. The acquisition has brought over 14 million visitors
collectively for both of the platform in a month and made them Number1 auto
platform in the world.

11.  The company is spending a lot on brand promotion through tele-ads and print
media advertisement. A regular advertisement promoting the brand can be seen
on televisions and print media now a day.
 Mobile Marketing : Mobile friendly site was launched keeping in view the
excessive growth of mobile and handheld devices in India. Other than the mobile
optimized website, company also launched its mobile app which runs on several
platforms like android, iOS and windows.
 Social media advertising : Using social media integration in their business
promoted its site well among right audience and helped in gaining on name and
fame. Cardekho effectively used Facebook and Twitter marketing.

12.  Email marketing : In order to increase its members and make them visit again
and again, CarDekho has adopted a decent email marketing strategy in which they
used to send company’s promotional emails every day to each of their registered
members.

13.  With implementing all these marketing strategies, Cardekho became one of the
most visited car sites across the Indian subcontinent as well as internationally. The
numbers of visitors and page views has steadily risen with search engine rankings
moving up.

14. REVENUE & FUNDING
 The initial capital was Rs 50,000
 The company had been valued at about $300 million (2044 cr INR )

15. FUNDING ROUNDS
DATE AMOUNT/ROUND LEAD
INVESTOR
INVESTORS
Mar, 2016 undisclosed amount
/ Series C
CapitalG 2
May, 2015 undisclosed amount
/ Venture
HDFC Bank 1
Jan, 2015 $50M / Series B Hillhouse
Capital,
Tybourne
Capital
4
Nov, 2013 $15M / Series A Sequoia Capital 1

16. THANK YOU