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CarolineJohnsonResume
- 1. ASSITANT ACCOUNT EXECUTIVE HARMONICA PUBLIC RELATIONS August 2015-‐ Present CAROLINE JOHNSON Public Relat io ns Coordinator • Event planning & coordination • Media alerts • Strong communication & interpersonal skills • Creative and strategic writing • Strategic campaign planning & management • Copywriting • Product & brand development • Influencer engagement • Celebrity gifting & agent coordination • WhoRepresents and IMDB Pro Proficient SPECIALTIES: E X P E R I E N C E S BACHELOR OF SCIENCE / JOURNALISM-‐STRATEGIC COMMUNICATION University of Kansas 2011-‐2015 PC / Mac System Microsoft Office InDesign Adobe Photoshop S K I L L S An integrated PR, media, marketing and influencer agency, weekly tasks include the following: • Research relevant influencers to fit client needs • Weekly pitching to appropriate media outlets for all clients • Own client call agendas and monthly PR activity reports • Research and report weekly competitor news for multiple clients • Compile year end wrap reports • Seed sample requests for media and influencer review • Coordinate with radio and broadcast stations for client Ad spots • Draft press briefings for client & reporter Q&A CLIENTS: Manduka, The Bar Method, Life is Good, Makar Properties, His Holiness The Dalai Lama’s 80th Birthday-‐ Global Compassion Summit, KeVita Kombucha, Yoga Download, Saje Natural Wellness. Organic India Tea 836 S Bedford St. Apt. 300 Los Angeles, CA 816-‐377-‐3960 caroline.johnson671@gmail caroline-‐johnson-‐340599a6 E D U C A T I O N Final Cut Pro Vocus/Cision/Compete Keynote FASHION PUBLIC RELATIONS INTERN WINGFIELD PUBLIC RELATIONS Summer 2014, London, England • Design flyers featuring client product for daily distribution • Manage documentation of samples and organize showroom daily • Assist with set-‐up for press events • Write blog content for client webpage • Coordinate client product drop-‐offs and pickups PUBLIC RELATIONS INTERN HARMONICA PUBLIC RELATIONS June 2015-‐ August 2015 • Community manage client Instagram accounts • Create tailored media lists for specific client needs • Monitor press hits, impressions and Ad Equivalency Values • Research relevant events and activations for client participation • Assist superiors with detailed notes on every client call • Assist team members in event planning for The Dalai Lama’s 80th Birthday-‐ Global Compassion Summit • In charge of tracking Global Compassion Summit coverage and impressions • Clip all coverage and own wrap report delivered to His Holiness The Dalai Lama