This document is a resume for Micaela D. Córdoba, a professional media executive with experience in public relations, marketing, production, business development, and artist management. Some key experiences include conceptualizing successful PR and marketing campaigns for startups, Fortune 500 companies, artists, and non-profits. She has directed communication campaigns and organized sponsorship and sales efforts. Micaela also has experience in social media campaigns, film and video production, and grant research and development.

1.
micaela7@gmail.com
Micaela.Cordoba
–
SKYPE
(954)
643-­‐9540
MICAELA
D.
CÓRDOBA
_____________________________________________________________________
Professional
Media
Executive
experienced
in
public
relations,
marketing,
production
&
business
development,
artist
management
and
start-­‐up
entities.
 Conceptualized
the
public
relations,
social
media,
&
marketing
campaigns
of
entrepreneurs,
Fortune
500
clients,
artists,
non-­‐profits
and
start-­‐up’s,
resulting
in
lucratively
successful
campaigns,
launches
&
multi-­‐media
events.
 Directed
communication
campaigns
with
leading
media
industry
clients,
finding
’buzz-­‐
worthy’
concepts,
managing
brand
creation
and
multi-­‐tasking
their
publicity
thru,
all
social
media
outlets,
&
viral
marketing
networks.
 Organized,
developed,
cultivated
and
managed
Sponsorship
&
Sales
campaigns,
for
film,
music
&
philanthropic
organizations.
Professional
Experience____________________________________________________________________
 Proven
expertise
as
a
creative
director
of
campaigns/events/launches
and
festivals
though
sponsorship
&
vendor
sales
utilizing
team
building,
project
management
&
branding
techniques.
● Produced
&
Created
Sponsorship
events
for
MSN
Spaces
launch
campaign,
at
the
Sundance
Film
Festival,
January
2006.
Developed
collaboration
with
Queer
Lounge,
Method
Fest,
Oxygen
Networks,
Seattle
Film
Festival
and
LiveStyle
for
The
Darwin
Awards
featuring
Metallica,
garnering
the
honor
of
the
largest
audience-­‐attended
event
in
the
25-­‐year
history
of
Sundance.
● Requested
by
MSN
Spaces
to
complete
the
Grammy
Week
2006
event/film
premiere
London
featuring
Jessica
Biel
with
LiveStyle;
additionally
organized
all
social
media,
viral
&
print
media
sources
for
Dave
Chappelle’s
Block
Party,
featuring
a
live
concert/performances
from
The
Roots,
Erykah
Badu
&
Friends.
 Creating
‘win-­‐win’
scenarios,
implementing
winning
business
strategies,
SOP’s
and
support
teams.
● Managed
the
daily
operations
for
the
Executive
Director
of
Vaya
Institute’s
the
Institute,
CE-­‐X
LLC.
Delegated
and
served
as
liaison
with
Operations
Department,
supporting
consultants,
volunteers;
successfully
completed
and
enrolled
clientele
for
training
and
counseling
sessions
in
2008.
● Designed
organizational
programs
&
SOP’s
for
2007
weekend
training
sessions,
attendees,
volunteers,
staff,
instructors
and
vendors.
Coordinated
3
major
donor
events
and
presentations
creating
profitably
and
re-­‐opening
the
institute
with
200%
quarterly
increase.

2.
 Experienced
in
all
aspects
of
social
media
campaign
creation
&
product
launches
for
Fortune
500
clients,
non-­‐profits,
entrepreneurs,
and
artists.
● Defined
all
necessary
administrative
tasks
through
mail
distribution,
travel
arrangements,
confirmation
of
phone
conferences,
and
all
written
correspondence
for
the
aforementioned
companies.
● Coordinated
600
+
person
Gala
Luncheon
for
The
National
Black
Journal’s
50
Most
Powerful
Black
Women
in
Business.
Delegated
all
media
outreach,
via
print
and
social
media
resources;
on-­‐site
press
and
event
management
for
clients;
Terrance
Patterson
&
The
Ritz
Chamber
Players,
Vashawn
Mitchell,
Live
In
Color
Dance
Collective,
The
National
Black
Journal,
and
Obadiah
Wright.
 Directed
for
creative
&
viral
media
projects,
clients
and
non-­‐profits
utilizing
film,
video,
print,
web
and
social
media
avenues
to
convey
brand,
message
and
service.
● Graduated
from
Producer
Certificate
program
starting
Fall
2000
program
at
BCAT
Network,
to
develop
live
and
taped
broadcast
shows.
During
the
6-­‐month
course
served
in
the
following
roles;
sound
technician,
camera-­‐person,
studio
producer,
and
lighting
supervisor.
● Graduated
from
Direction/Production
program
at
NYFA,
16mm
film
with
premier
screening
at
NYFA
Downtown
campus.
Created
4
independent
films,
and
served
as
rotating
film
crew
on
15
additional
films
in
summer
1999
program.
Advancement
for
Rural
Kids,
Inc.
(ARK)
New
York,
NY
Grant
Research/Development/
Philanthropy
(7/08
–
7/10)
● Identifying
potential
sources
of
funding
and
potential
partnership
opportunities
with
for
profit
and
other
non-­‐profit
organizations.
● Research
&
Grant
Development
in
connection
with
drafts
for
grant
proposals,
specifically
geared
toward
young
education,
books
and
computers
for
school
libraries,
and
rural
communities.
Hypocrite,
Inc.
/
The
Hypocrite
Orchestra
Brooklyn,
NY
Media
Representative/Publicist/
Management-­‐
Public
Relations
(7/08
–
6/09)
● Collaborated
with
Alex
Garcia,
CEO
to
develop
the
Hypocrite
Inc.,
the
first
fall
line
of
original
silk-­‐
screened
wearable
art,
T-­‐shirts,
and
the
Hypocrite
Orchestra,
a
music/production/DJ
group.
● Conceptualized
client’s
social
media
campaign
through
creation
of
all
press
related
documents,
telecommunications
with
all
clients,
vendor’s
media
and
event
schedules.
Casseus
Communications,
LLC.
Brooklyn,
NY
VP
Client
Relations/Communications
&
Management
–
Public
Relations
(10/07
–
7/08)
● Spearheaded
the
development
of
the
boutique
client
roster
in
spring
2008
and
management
for
major
campaigns
including:
Terrance
Patterson
&
The
Ritz
Chamber
Players,
Vashawn
Mitchell,
Live
in
Color
Dance
Collective,
The
National
Black
Journal,
and
Obadiah
Wright.
● Conducted
all
telecommunication
avenues,
furnishing
press
releases,
biographies,
and
supporting
materials
to
all
appropriate
media
outlets
on
behalf
of
our
clients
garnering
local
and
national
press
in
Vibe,
Essence,
&
Ebony
magazines.

3.
Freelance
Grant
Writer
/Coordinator
Los
Angeles
CA
(11/05
–
7/07)
• Complete
all
preliminary
research,
via
provided
resources
and
the
Internet,
to
determine
which
grants
and
programs
apply
for
an
organization.
• Write,
edit
and
complete
all
appropriate
grants
and
supplementary
applications.
• Write
and
edit
all
documents
related
to
the
grant
proposal
including
letters,
company
information
and
all
supporting
documentation
Divine
Frequency
Brooklyn/Los
Angeles
Executive
Producer/CEO
(04/02-­‐
09/07)
Collaborated
with
independent
producer,
Chemin
to
establish
a
music
and
film
production
company.
•
Resourced
and
manifested
all
legal
and
fiscal
transactions
for
Divine
Frequency.
•
Executive
Produced
the
Mega
Raw
Mix
CD,
featured
in
F.
Gary
Gray’s
newest
Elmore
Leonard
tale
Be
Cool.
Client:
ISIS
Media,
Inc.
Media
Coordinator/Manager
for
Empire
Isis
(4/03
-­‐
7/03)
•
Served
as
primary
liaison
between
the
media
industry
and
ISIS
Media,
Executive
Producers
for
Empire
Isis.
• Coordinated
the
recording
of
their
EP
entitled
Empress
Gangsta.
• Resourced
and
manifested
all
daily
business
and
basic
accounting
transactions.
RAS
&
Headway
Temporary
Service
New
York,
NY
Executive
Administrative
Assistant/Media
Coordinator
(06/97
-­‐
6/08)
● Provided
all
administrative
support
for
executives
including;
Euro
RSCG,
Publicis,
Client
Davis
&
Mann,
Discovery
Channel,
HBO,
Court
TV,
and
RJR
Nabisco.
Managed
administrative
services,
and
daily
operations
for
a
team
of
500+
employees
that
included
the
serving
as
a
liaison
for
account
team
members,
vendors,
and
customers.
● Contributed
additional
administrative
tasks
through
mail
distribution,
making
arrangements
for
travel,
confirming
phone
conferences,
writing
and
edited
internal
and
external
correspondence
daily
Mount
Holyoke
College,
South
Hadley,
MA
BA-­‐
Political
Science-­‐
1997
Brooklyn
Cable
Access
Network
(BCAT)
Brooklyn,
NY
May
2002
Studio
Production
Training
Certificate
New
York
Film
Academy,
New
York,
NY
September
1999
Production
and
Direction
Certificate