Victoria Isenstein has experience in sales, public relations, and marketing roles. She graduated from Roger Williams University in 2015 with a Bachelor of Arts in Media Communications and a concentration in Psychology. Currently, she works for Silverscape Designs as a designer and custom jeweler where she updates their website and social media and designs store displays. Previously, she had internships at Providence Diamond and Historic Deerfield where she gained experience in product photography, press releases, and analyzing visitor data. She also spent a semester studying abroad in Australia.
South Beach Wine and Food Festival Social Media Strategy Alexis Dawson
The South Beach Wine and Food Festival was one of the clients we were able to collaborate with in my Masters of Marketing program. In this specific project, I worked on the Recommendations based on data and created the Content Strategy Calendar while assisting my group with the overall presentation and research.
South Beach Wine and Food Festival Social Media Strategy Alexis Dawson
The South Beach Wine and Food Festival was one of the clients we were able to collaborate with in my Masters of Marketing program. In this specific project, I worked on the Recommendations based on data and created the Content Strategy Calendar while assisting my group with the overall presentation and research.
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1. Victoria L. Isenstein
508.574.6287 ⋅ visenstein@me.com
267 Locust Street 1B, Florence, MA 01062
EDUCATION & HONORS
Roger Williams University, Bristol, RI Bachelor of Arts May 2015
• Cumulative GPA 3.2
• Major: Media Communications with concentration in Psychology
• Minor: eBusiness
• Dean’s Award for Academic Excellence (Fall 2010, Spring 2011)
• Leadership and Educational Award Scholarships
EXPERIENCE
Sales/PR/Merchandising, Silverscape Designs, Northampton, MA July 2015-Current
Designer and custom jewelry
• Website and social media updating
• Designing store window displays
• Producing layout plans for the store
• Providing prompt and courteous service to all customers
• Educating customers on different cuts and quality of jewelry
PR Intern, Providence Diamond, Cranston, RI Nov. 2014-May 2015
#1 branded jewelry retailer in Rhode Island and Southern New England
• Learned all aspects of the business including:
o Product knowledge, vendor interactions, and customer service
• Photographed designer products for social media
• Responsible for updating new product information on website
Semester Abroad in Australia Feb. - June 2014
Quickly adapted to a new environment and embraced cultural differences
• Gained perspective in international communications, including Indigenous studies
Chef, CA Courtesy, Andover, MA
Promoting goods to consumers May 2013 - Current
• Promoted from Brand Ambassador to Chef 2015
• Preparing and demonstrating food samples
• Personalizing product pitch to customer interests
• Measurements include customer satisfaction and sales tracking
Sales Associate, Bath and Body Works, Hadley, MA May - Aug. 2013
• Responsible for product setup and display
• Worked with customers to customize their product selectißon
PR Intern, Historic Deerfield, Deerfield, MA May - Aug. 2012
Living history museum dedicated to the heritage and preservation of Deerfield
• Public relations responsibilities included:
o Developing a photographic library to support online marketing materials
o Drafting press releases
o Creating and managing content in multiple online media outlets
o Interviewing, researching, and writing a feature article for publication
• Marketing responsibilities included:
o Tracking and implementing strategies to increase visitor traffic
o Tabulating and analyzing multiple visitor datasets to produce reports for actionable insights
o Researching Competition to identify strengths and weaknesses of existing marketing