The document is a resume for Allyson R. Gass summarizing her education and work experience in fashion merchandising and public relations. She received an Associate's degree in Fashion Merchandising Management from FIT and a Bachelor's degree in Fashion Merchandising with a minor in Marketing from Mercyhurst University. Her internship experience includes assisting public relations directors at Nina Shoes and Ali Fee PR and interning at Scheé, a philanthropic shoe company, and as an event coordinator for Rent the Runway. She also worked seasonally at Victoria's Secret and was involved in campus activities at Mercyhurst such as the Student Activities Council and Fashion Club.

1. Education
Fashion Institute of Technology, State University of New York May 2015
Associate in Applied Science, Fashion Merchandising Management
Mercyhurst University, Erie, PA May 2015
Bachelor of Science, Fashion Merchandising, Minor in Marketing
Honors: Presidential Scholarship Fall 2011, MUSCLES Scholarship Fall 2013, Phi Eta Sigma Honor Society, Service
Honors Society Spring 2015, Graduate Cum Laude
Industry Experience
Nina Shoes, New York, NY January 2015- May 2015
Assistant to Public Relations Director (Intern)
• Completed any editorial media requests or placements and tracked samples
• Executed Pinterest account, social media account that generates highest sales volume
• Organized looks for photo shoots; Styling Assistant at photo shoots
• Planned and executed Press Preview Event for both Delman and Nina Shoes
• Attended New York Fashion Week to gather information for editorial purposes; drafted press kits for
internal and external use
• Event assistant for RUUM
Ali Fee PR, New York, NY September 2014- December 2014
Assistant to Public Relations Director (Intern)
• Oversaw activities on various clients’ social media platforms
• Researched and communicated with top fashion editors, celebrity stylists and potential clients
• Managed samples for client’s press appearances; coordinated looks for photo shoots and events
Scheé, Cranberry, PA June 2014-August 2014
Fashion Entrepreneur (Intern), Philanthropic Luxury Custom Shoe Company
• Administered social media channels (i.e. Pinterest, Twitter, Instagram)
• Conducted research of potential stores and markets
• Verified current and potential corporate and independent buyers
Rent the Runway Representative, Erie, PA August 2013- May 2014
Event Coordinator Campus Rep
• Delegated and facilitated tasks to team members
• Successfully collaborated with L’Oréal Paris to promote sponsorship
• Directed logistics such as catering, press, visuals and production; Served as main point of contact for Rent
the Runway Corporate Division during event planning and execution
Student Activities Council, Erie, PA May 2012-May 2014
Programmer
• Provided activities that enriched the University community both socially and culturally
• Programmed events for students every weekend, including Homecoming, Fall Ball, and Spring Fest
• Completed financial forms to encompass a budget to successfully run the events
Victoria’s Secret, Monroeville, PA June 2012-January 2015
Seasonal Sales Associate
• Achieved and surpassed sales goals, Average SPAH each shift: $600
• Awarded Associate of the Month- July 2014
• Received superior service training to assure a customer centric shopping environment
• Established relationships and build trust that encouraged repeated business
Skills
Microsoft Office Suite; Adobe Illustrator and Photoshop
Social Media including Facebook, Instagram, Twitter, and Pinterest
Activities
Mercyhurst Student Activities Council Programmer, 5/2012-5/2014
Mercyhurst University Fashion Club Member, August 2011- May 2014
Habitat for Humanity, Spring 2013
AmeriCorps Service Member, August 2012- August 2013
ALLYSON R. GASS
170Birchwood Way
Irwin, PA 15642
724-822-5555
allysongass@gmail.com