Caren is a marketing professional with expertise in social media and psychology. She has started her own marketing consulting businesses and sold one company. She obtained a graduate degree in media psychology and social change to learn how to influence behaviors using media and storytelling. Caren is now looking for projects that can leverage brands to promote social change in areas like public health, the environment, and conscious consumerism.

1. Hi, I’m Caren
And this is my not-so-traditional
resume.

2. I am a Marketing Professional with expertise
in social media & social marketing. I also happen to
know a lot about the psychology behind it.

3. In 2008, I left my corporate marketing profession to
pursue more meaningful work.

4. Like Bill Gates, I
decided to head to
India for a while,
before embarking on
the next phase of my
career.
While there I traveled
the Himalayans,
studied yoga in an
ashram and
repeatedly suffered
from food poisoning.

5. When I came back I started a small marketing consulting
business. I later acquired Ladies Who Launch LA and OC to
expand my services.

6. Starting conversations on Twitter
Creating and presenting workshops on using social media
for small businesses
Presenting to audiences on the merits of entrepreneurship
Podcasting member stories to educate
dreamers into action
Developing a community on Facebook
Creating videos to show off our advocates and our brand
Over the next 14 months I grew that business by:

7. In July 2010 I sold my company.
While I enjoyed
being an entrepreneur, I missed the collaborative
energy of working with others.

8. During this time I also went to grad school to study
Media Psychology & Social Change.

9. I chose this path
over a traditional
MBA
because I had
an interest in
promoting
pro-social
behavior

10. I wanted to learn
how to influence
the behaviors of
citizens,
consumers
and voters using
media &
psychology.

11. So I studied the
science behind
how humans
react and
respond to
mediated
content.
Positive Psychology
Knowing how to structure content
so that is most appealing to a
particular audience.
Cognitive Psychology
Understanding how people think,
recall and make judgements or
decisions about messaging and
visual display.
Social Psychology
Understanding what motivates
people to take action, adopt a
behavior or self-identify with
particular groups.

12. The key thing I learned was how to influence a social
cause, political agenda or brand strategy
...by telling a
compelling
story.

13. So over the course of my career, I’ve picked up
some pretty cool skills.
Strategy and
Management:
Project Management
(especially cross-
functional teams)
Strategic Planning
Vendor Management
Event Management
(especially online stuff)
Digital Media:
Social Media/
Community
Management
Vlogging, Blogging &
Podcasting
Analytics and Progress
Reporting
Razzle Dazzle:
Presenting & Public
Speaking
Program Development
Applying psychological
principles of influence to
campaign strategy.
Mind Control
(just kidding.....sort of)

14. Now I’m on
the look out for
a project with
a goal of
doing well
AND
doing good.

15. TextTextText
More specifically, a
company or agency
that is
interested in
leveraging
brand equity to
promote pro-social
change in the areas
of
public health,
environmental
conservation,
and/or conscious
consumerism.

16. Because 83% of
Americans
wish more of the
products, services
and retailers they
use would support
causes, and
80% of mothers
and Millennials
will switch brands
to support
those companies
that do.
~2010 Cause Evolution Study

17. Would you like to
explore how your
brand can make a
difference while
improving the
bottom line?
Then let’s talk!

18. You can reach me at:
carenmagill@gmail.com
Follow me: @carenmagill
Read more about me at
www.BrandingSocialChange.com
or just google me.
Pst...stay tuned for credits!

19. samantids http://www.flickr.com/photos/samantids/
Mike Grenville http://www.flickr.com/photos/mikegrenville/
maios http://www.flickr.com/photos/23213511@N04/
Ben Heine http://www.flickr.com/photos/benheine/4154951890/sizes/o/in/photostream/
Photo Credits: All attributable to Flickr
Dave Ward Photography http://www.flickr.com/photos/daveward/