Social media branding and what it can achieve


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Social media branding and what it can achieve - Grape5

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Social media branding and what it can achieve

  1. 1. Social Media Branding What it can Achieve
  2. 2. SM - Stats In India Facebook has 45 million active users. Ranks #2 on total number of users on LinkedIn. Ranks #2 in the number of Google+ users. Twitter over 12 million active users. social media has become an omnipresent part of online presence of any brand in India.
  3. 3. Social networks enables companies build two-way conversations with consumers like never before. But problem arises when no one wants to follow them on Twitter or be its friend on Facebook. It’s essential that brands understand how their fans and customers interact with them on social networking sites Need of the situation is to innovate, learn promptly and adapt. Now everything is about ‘I, Me and Myself’ – my experience, my feeling, my space, my opinion
  4. 4. TIP #1 Follow Your Target Audience Define your target audience and follow them wherever they are found online in abundance. Initially, don’t try to create a whole new community around your product on your own. Rather go for existing communities.
  5. 5. TIP #2 Determine the Brand Value & Character Clearly define what your brand stands for! People should know the brand’s core values and character, while allowing it to be multidimensional and dynamic. If possible, try to connect your brand to current social causes and phenomena that reflect your brand’s real objectives.
  6. 6. TIP #3 Offer Utility Value Create clear and concise content that delivers the utility value or a solution to a problem. Feed your fans and online users with useful information that helps them make the right buying decision. If you are helping the users, you will be noticed for your knowledge expertise on the matter and pose you as a leader. Avoid selling your product directly. Focus more on educating the customers. Don’t forget that it’s just the start to a long term relationship. So when building relationships with people; do just that and sales will follow automatically.
  7. 7. TIP #4 Let Them Talk About You Social media branding is all about people and conversations. Let people take centre stage. Focus on people over brand or offerings. Let them talk about you. Doesn’t matter they talk positive or negative as long as they are talking about you, you will do good. Never leave them indifferent. This way your brand will acquire the meanings beyond money. Negative views can be converted into positives by engaging into emphatic and transparent communication.
  8. 8. TIP #5 Be Honest It may be a virtual world but relationships are no different in virtual world than the real world. In fact, on social media channels, relationship with your fans and customers must be managed with more care. Be a good listener, respond to queries, and accept both good and bad reviews. Share your success with your fans and work on your failures silently but aggressively.
  9. 9. Integrate social media with experiential marketing communication and walk the talk and fulfil the promise that your brand makes. Today consumers are flooded with ever more choices and information. Marketers and Branders need to focus on the art of providing branding experience first-hand and tone down the emphasis on sales messaging. Consumers are listening to the voice of their fellow consumers more than that of the marketer.
  10. 10. CONNECT WITH US Pinterest Facebook TwitterYouTube LinkedIn Bangalore office #576, 30th Main Road, Banashankari 3rd Stage, Bangalore-560070 Navi Mumbai Gangasagar, Plot no.E-47, Near MSEB, Sector- 12, Kharghar, Navi Mumbai-410210 ……………………………...