1.
https://linkedin.com/in/lloytdinwiddie
https://lloydtdinwiddie.wordpress.com
Social
Media
Employer
FAQ’s
(Answers
are
provided
by
Lloyd
Thurston
Dinwiddie)
How
long
ago
did
you
start
using
social
media?
Why?
I
have
been
utilizing
Social
Media
and
Digital
Marketing
for
over
ten
years.
I
started
off
as
an
Entertainment
blogger/Correspondent
for
entertainment
news
companies.
Social
Media
was
instantly
an
easy
way
for
me
to
engage
the
audience
with
enticing
news
stories
and
generate
engagement.
It
is
vital
to
the
branding
of
my
persona,
ability
and
creativity
to
the
consumer
in
a
unique
and
interesting
way.
What
interests
you
about
Social
Media
Management?
I
have
a
strong
passion
and
understanding
for
Social
Media.
I
am
a
Digital
Native.
I
spend
hour
of
my
professional
and
personal
time
online.
I
love
the
direct
consumer
engagement
Social
Media
offers.
You
are
in
more
control
as
a
business
when
you
have
the
ability
to
extend
your
products
and
services
directly
to
the
consumer
in
fun
and
unique
ways.
I
understand
how
to
craft
social
media
content
(short
and
long
narratives
in
brand
voice)
that
is
effective
and
engaging.
I
also
am
aware
of
trends
and
Social
Media
tools
that
can
target
the
consumer/audience
you
desire
for
business
growth.
Why
should
businesses
use
social
media?
Consumers,
particularly
Millennials
use
Social
Media
when
making
a
lot
of
their
consumer
decisions.
From
food
to
home
repair,
and
everything
in
between,
today’s
consumer
have
become
very
savvy
in
searching
for
product
review,
information
and
overall
company
details.
It
is
vital
to
businesses
to
have
digital
content
available
for
consumers
on
their
User
Experience
(UE).
What
are
some
of
the
challenges
explaining
social
media
and
its
benefits
to
non-­‐technical
business
owners?
How
do
you
overcome
objections
about
using
social
media?
The
biggest
challenge
is
translating
business
owners’
goals
in
the
social
media
space
and
modifying
it.
Many
times
I
experience
business
owners
who
want
to
have
as
many
followers
as
AT&T
or
Beyoncé
and
Jay-­‐Z.
And
have
to
explain
the
degree
of
variables
in
their
goals
for
the
objective
to
be
realistic
and
achievable.
Another
challenge
I
face
is
budgets.
Some
businesses
want
to
rank
high
on
various
SE’s
(Search
Engines–
Google,
Bing,
Yahoo)
but
fail
to
understand
that
a
high
ranking
is
not
possible
without
content,
and
an
SEO
marketing
budget
for
a
strategic
campaign,
banner
ads,
Google
Ads,
etc.
I
overcome
these
obstacles
by
carefully
explaining
how
the
process
works
and
ascertaining
their
goals
from
top
priorities
to
lesser
ones.
What
are
your
strengths
in
social
media?
Weaknesses
My
strengths
is
understating
how
to
create
remarkable
content
that
generate
CTA
(calls
to
action)
from
the
consumer.
I
understand
how
to
engage
the
audience
and
not
be
disruptive
to
their
experience.
I
utilize
my
knowledge
of
analytics,
keyword
search,
trends,
and
asset
creation,
video
editing,
crafting
long
and
short
narratives
etc,
which
engage
and
entices
the
audience.
I
have
a
vast
understanding
of
Email
marketing,
copy
editing,
vertical
copy
and
beyond.
I
have
a
strong
online
presence
as
well
as
strong
Publicity,
celebrity,
media
and
blog
outlet
relationships.
I
also
have
almost
5k
Instagram
followers,
and
a
consumer
email
list
of
over
50k
that
is
organized
by
demographics
and
locations.
My
weakness
is
my
twitter
page.
With
over
10k
followers,
that
was
unfortunately
hacked,
I
haven't
been
able
to
retrieve
it
through
twitter
support.
My
new
account
has
1300
followers.