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Personal Branding 101
Why You > Your Degree.

    @devbasu www.devbasu.com

future of the newspaper industry series




De...
This lecture is for you
if you want
• To Be Your Own Boss
• Learn How to Network
• Build Your Own Personal Brand
• First M...
Hey Its Me – Dev!
 Employee -> Entrepreneur
 CEO @
 Professional Speaker
 Full Time Student and Your Hommie.
 I Love:
   I...
Clients I’ve Worked With Via Personal Branding
Build Your Brand
                          +
                    Networking
                          +
                  ...
Who Was
         Time
  Magazine’s
Person of the
Year in 2006?
Personal Branding
From Who Am I to Here’s Who I AM
              • Discover Your Passions
 Discovery    • Create Your Brand

              •...
Figuring Out What You’re Good At
  o Writing
  o Speaking
  o Thinking
  o Collaborating
  o Working Alone
  o Working in ...
Branding on the Cheap
  o   Buy out www.YourName.com - $9.99
  o   Create a Free Blog with a Portfolio = Free
  o   Get Fr...
How to Become an Expert




       X 10,000 Hours = Expert Status



  Marketing Le Brand
Google Knows All




       Brand Monitoring
How to Network @ a Live Event
How to Work a Crowd... Or Be A
  o “Never Doubt the Day You Considered
    Transitioning from Fitting in To Standing Out”
...
But What If I’m Scared of Public Speaking?
o “I have a problem. I’m an introvert. I’m not
  shy. I’m not afraid of being i...
Networking En Masse
                      o Get A Profile
                      o Populate It
                      o Add ...
Finding Work As a Freelance media is a great tool
                   Customer Service. social
                  to connect...
Step 1: Prospecting
  o Who is a Prospect? An Individual who has the
    $$$ + Need + Decision Making Power to Pay
    You...
Step 2: The Sales Pitch
  o The Overtones
  o The Undertones
  o The AfterTaste

  o Focus on Benefits NOT Features
  o Ta...
Step 3: Proposal Writing
  o Short
  o Succinct
  o Benefits Driven…

  o   Exec Summary -> Company Intro-> Problem Defn. ...
Step 4: Closing the Sale
  o A Close is Can be a YES or a NO. The Goal is to Eliminate the
    Maybe.

  o   Ask the Right...
The most important part of social media is the social part. It’s all about the people


People Shop Similarities
But Buy T...
Thank you




Reach Me At – dev@devbasu.com
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Personal Branding 101 - You Inc

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Learn how to to Build a Personal Brand, Network a Live Event, Hunt for Prospects, Write Proposals, and Close the Sale. This lecture was presented to students at the University of Toronto's 3rd Year 'New Venture Planning and Creation' course, courtesy Professor Chris Bovaird. The presentation was delivered by Dev Basu, CEO of Powered by Search, a Toronto based Search Engine Optimization, Paid Search, Social Media Marketing agency.

Published in: Business, Technology

Personal Branding 101 - You Inc

  1. 1. Personal Branding 101 Why You > Your Degree. @devbasu www.devbasu.com future of the newspaper industry series Dev Basu
  2. 2. This lecture is for you if you want • To Be Your Own Boss • Learn How to Network • Build Your Own Personal Brand • First Mover Advantages • And More $$$$. Period.
  3. 3. Hey Its Me – Dev! Employee -> Entrepreneur CEO @ Professional Speaker Full Time Student and Your Hommie. I Love: Internet Marketing Building and Growing a Business. From the Ground Up. Networking, Prospecting and Closing. Helping Other People. Everyday.
  4. 4. Clients I’ve Worked With Via Personal Branding
  5. 5. Build Your Brand + Networking + The Sales How Do I Process Market Myself ?
  6. 6. Who Was Time Magazine’s Person of the Year in 2006?
  7. 7. Personal Branding
  8. 8. From Who Am I to Here’s Who I AM • Discover Your Passions Discovery • Create Your Brand • Communicate Your Brand Marketing • Market it All Day. Every Day. • Listen For Feed Back Maintenance • Maintain Your Brand Branding Process
  9. 9. Figuring Out What You’re Good At o Writing o Speaking o Thinking o Collaborating o Working Alone o Working in a Team Environment o Being Creative o Being Analytical Find Your Passion
  10. 10. Branding on the Cheap o Buy out www.YourName.com - $9.99 o Create a Free Blog with a Portfolio = Free o Get Free Business Cards – devbasu.com/bizcards o Get Your Facebook URL – Facebook./Yourname o Get Your Twitter URL – Twitter.com/Yourname o Practice Your Elevator Pitch o Write An About Me Page o Create a Portfolio of Your Volunteer or Paid Work. o Create a 1 Minute Video Resume. Create Your Brand
  11. 11. How to Become an Expert X 10,000 Hours = Expert Status Marketing Le Brand
  12. 12. Google Knows All Brand Monitoring
  13. 13. How to Network @ a Live Event
  14. 14. How to Work a Crowd... Or Be A o “Never Doubt the Day You Considered Transitioning from Fitting in To Standing Out” – Drake, Hip Hop Artist. o Know Your Audience o Pick the Right Targets o Pick A Circle, Any Circle, Listen to the Conversation. o Jump in with an Insightful Comment. o Make Eye Contact. o Never Be Afraid to Shake Hands. o Everyone Else is Feeling Just as Awkward as You Are. o Chickening Out Defeats Your Purpose in Attending the Event. Smooth Criminal
  15. 15. But What If I’m Scared of Public Speaking? o “I have a problem. I’m an introvert. I’m not shy. I’m not afraid of being in public. But I am horrible at chit-chat and gossip.” For the Introvert...
  16. 16. Networking En Masse o Get A Profile o Populate It o Add Contacts o Request New Ones o Join Groups o Ask for Recommendations Web 2.0 Networking
  17. 17. Finding Work As a Freelance media is a great tool Customer Service. social to connect with customers and find out what’s Consultant bothering them! Proposals, Pitches, and Prospecting
  18. 18. Step 1: Prospecting o Who is a Prospect? An Individual who has the $$$ + Need + Decision Making Power to Pay You! o Online Job Boards – Odesk.com, Craigslist, Guru.com, o Find them All by Googling „Monster List of Freelance Job Sites‟. o Ask Your Family First, Friends Second, Acquaintances Third. o Partner with Graduate Students – Like Me, Jet Cooper, Etc. o Offer to Work for Free = Low Expectations Finding Work
  19. 19. Step 2: The Sales Pitch o The Overtones o The Undertones o The AfterTaste o Focus on Benefits NOT Features o Talk on Your Prospects Level – It‟s Web Design..Not CMS Based Web Development on an Opensource PHP Platform. o Listen 2X as Much As You Talk. o Name Drop. A Little. o Practice Framing + Repetition. Eg: “So What You‟re Saying is…” o Set Clear Action Items and Followup Dates Pitching
  20. 20. Step 3: Proposal Writing o Short o Succinct o Benefits Driven… o Exec Summary -> Company Intro-> Problem Defn. -> Solution o Phrasing Matters -> It‟s an Investment, Not a Cost. o Call Your Prospect to Go Over Your Proposal o Leave Full Contact Info on Your Proposal. o Follow Up – Always. Tada! Pitching
  21. 21. Step 4: Closing the Sale o A Close is Can be a YES or a NO. The Goal is to Eliminate the Maybe. o Ask the Right Questions o LEAD the Prospect by Eliminating Subliminal Objections o Ask Questions They Can‟t Help But Agree With. o The Cost vs Value Proposition. o Creative Pricing Techniques. o What Price is it?? How Much do You Charge? …. Just Say Mr. Prospect if You Aren‟t Satisfied with Our Solution, It‟s No Cost at All. Secrets of Closing
  22. 22. The most important part of social media is the social part. It’s all about the people People Shop Similarities But Buy The Differences.
  23. 23. Thank you Reach Me At – dev@devbasu.com

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