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thinkLA Programmatic Summit 2014 Jason White Presentation Slides

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thinkLA Programmatic Summit 2014 Jason White of CBS Interactive Presentation Slides

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thinkLA Programmatic Summit 2014 Jason White Presentation Slides

  1. 1. Jason White, VP Programmatic, October 20, 2014 CBSI & ThinkLA | iAB PROGRAMMATIC CASE STUDY
  2. 2. Agenda • CBS Interactive Overview • Top 5 ways to integrate Programmatic • CBS Interactive Programmatic approach • CBSI Open Exchange • CBSI PMP – Select Access Opportunities • CBSI PMP – Preferred Access Opportunities • CBSI Programmatic Direct • What’s missing ? 2
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  6. 6. Top 5 ways to build a successful Programmatic organization • Align incentives & compensation • Educate – Programmatic 101 training • Support Direct Sales (agencies) & cover Programmatic buying entities (DSPs, Trading Desks, Retargeters) • Establish Programmatic Rate Card • QBRs (Internal & External) 6
  7. 7. 7 CBSI Programmatic – All Activation Points Offering our Partners any and all ways to transact via Programmatic channels.
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  9. 9. 9 …so where is the puck going?
  10. 10. 10 What’s Missing?

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