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Marketing @ ,[object Object],4thGrade Career Fair,[object Object],My Job is…,[object Object]
A company,[object Object],makes stuff,[object Object],that you buy,[object Object]
In that company,[object Object]
Are three departments,[object Object],Engineering,[object Object],Operations,[object Object],Marketing,[object Object],Design,[object Object],Organize,[object Object],Create,[object Object],Make,[object Object],Build,[object Object],Assemble,[object Object],Price,[object Object],Position,[object Object],Sell,[object Object]
My Job,[object Object],Is to make you buy stuff,[object Object]
The typical Buying Cycle looks like this…,[object Object],You BuyStuff,[object Object],A,[object Object],I,[object Object],Awareness,[object Object],D,[object Object],Interest,[object Object],Desire,[object Object]
What Tools Do I Use ? ,[object Object]
Television,[object Object],Radio,[object Object],Mail,[object Object],Internet,[object Object]
Interesting Samples & Concepts,[object Object]
Humor You,[object Object]
Shock You,[object Object]
Entertain You,[object Object]
Make You Look,[object Object]
Demonstrate,[object Object]
Surprise You,[object Object]
Wow You,[object Object]
Illustrate,[object Object]
Educate,[object Object]
Innovative,[object Object]
Make You Look,[object Object]
Humor,[object Object]
But, sometimes mistakes happen…,[object Object],OOPS !,[object Object]
Coca-Cola in Chinese= ,[object Object],"Ke-kou-ke-la“,[object Object],Bite the wax tadpole ,[object Object],or,[object Object],Female horse stuffed with wax ,[object Object],OOPS !,[object Object]
Chevrolet Nova in Spanish =,[object Object],“no-va“,[object Object],It Won’t Go,[object Object],OOPS !,[object Object]
Schwepps Tonic Water in Italian = ,[object Object],Water from the Toilet,[object Object],OOPS !,[object Object]
Slogan translated into Spanish =,[object Object],"It won't leak in your pocket and embarrass you.”,[object Object],Translated to,[object Object],"It won't leak in your pocket and make you pregnant",[object Object],OOPS !,[object Object]
Pepsi Slogan in Chinese=,[object Object],Come alive with the Pepsi Generation,[object Object],Translated to,[object Object],Pepsi brings your ancestors back from the dead,[object Object],OOPS !,[object Object]
An American T-shirt maker in Miami printed shirts in Spanish for the Pope's visit….,[object Object],They Said,[object Object],They Wanted,[object Object],"I saw the Potato" ,[object Object],"I saw the Pope" ,[object Object],la papa ,[object Object],OOPS !,[object Object],el papa ,[object Object]
Baby Food in Africa,[object Object],Most companies put pictures on the label of what's inside,[object Object],OOPS !,[object Object]
Scandinavian vacuum manufacturer Electrolux used the following in an American campaign …,[object Object],OOPS !,[object Object]
Adios Amigos,[object Object]

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Marketing at the 4th Grade Career Day

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Editor's Notes

  1. How you gonna clean up this mess? Electrolux in AmericaAmerican companies aren't the only ones that have fumbled their ad campaigns on foreign soil. Sometimes the embarrassment is imported to our very own shores. Case in point: Electrolux, the Scandinavian electronics company. Electrolux can make one heck of a refrigerator (Frigidare) and if you need a vacuum cleaner that'll suck the chrome off a trailer hitch, they're your guys. But the company ran into a little trouble trying to persuade the American consumer of that in the early 1970s. When the company took its catchy rhyming phrase “nothing sucks like an Electrolux” and brought it to America from English-speaking markets overseas, they failed to take into consideration the fact that “sucks” had become a derogatory word in the States. The serious language barrier persuaded the firm to turn to a U.S.-based PR firm for future ad campaigns.