Omni-channel innovation in the society informatization era - ThoughtWorks Liv...Thoughtworks
The mobile Internet not only changes the customer ability of gaining products and services information, but also provides them with multiple ways of getting in touch with clients.A unique experience remains to be the key. Let the clients experience all kinds of shopping forms seamlessly by putting them at the core, combining all the possible channels no matter where they are.
The future idea of management should be involving into the customers’ social activities and guide them at the very first stage of purchasing-information searching. As to the walk-ins, managers should pay more attention to the whole process of their purchasing. By analysing big data and collecting their basic life expenses, retailers can promote specific products and services to cater to customer needs. And the accumulation of these data based on the mobile Internet and social network will extend more commercial values in the days to come.
國際市調公司 Euromonitor International 去年發表的「Top 10 Global Consumer Trends for 2016」報告中,提到十個全球共通的新興族群,電通安吉斯集團根據最新2016 CCS (Consumer Connection Study)數據,帶領大家一起探索其中的台灣地區五個新興族群。本篇將介紹「千禧創世代」與「巷仔內買家」兩群人。
Omni-channel innovation in the society informatization era - ThoughtWorks Liv...Thoughtworks
The mobile Internet not only changes the customer ability of gaining products and services information, but also provides them with multiple ways of getting in touch with clients.A unique experience remains to be the key. Let the clients experience all kinds of shopping forms seamlessly by putting them at the core, combining all the possible channels no matter where they are.
The future idea of management should be involving into the customers’ social activities and guide them at the very first stage of purchasing-information searching. As to the walk-ins, managers should pay more attention to the whole process of their purchasing. By analysing big data and collecting their basic life expenses, retailers can promote specific products and services to cater to customer needs. And the accumulation of these data based on the mobile Internet and social network will extend more commercial values in the days to come.
國際市調公司 Euromonitor International 去年發表的「Top 10 Global Consumer Trends for 2016」報告中,提到十個全球共通的新興族群,電通安吉斯集團根據最新2016 CCS (Consumer Connection Study)數據,帶領大家一起探索其中的台灣地區五個新興族群。本篇將介紹「千禧創世代」與「巷仔內買家」兩群人。
Innovation 2.0: Reinventing City Administration through ICTsonggang
Presentation at the FutureGov China Summit 2010.... more Presentation at the FutureGov China Summit 2010. Innovation 2.0 in a mobile ubiquitous society opens up new horizons for restructuring government and reinventing city administration. City government is transformed from traditional hierarchy to networked government, and further to fluid government.