The document discusses the importance of warming up before physical activity. A proper warm up should include joint mobilization exercises focusing on major joints from ankles to neck as well as activation exercises like crossing legs, bringing knees up, heel touches, and walking or jumping backwards to prepare the body and avoid injuries while improving performance.
This document provides instructions for stretches and exercises to improve mobility. It describes moving different body parts like ankles, knees, hips, arms, shoulders, wrists and neck in circles and side-to-side motions. Activation exercises include running with knees up, feet in bags, and backwards, as well as springs. Games to play include jumping and passing a fit ball.
The document discusses the importance of warming up before physical activity. A proper warm up should include joint mobilization exercises focusing on major joints from ankles to neck as well as activation exercises like crossing legs, bringing knees up, heel touches, and walking or jumping backwards to prepare the body and avoid injuries while improving performance.
This document provides instructions for stretches and exercises to improve mobility. It describes moving different body parts like ankles, knees, hips, arms, shoulders, wrists and neck in circles and side-to-side motions. Activation exercises include running with knees up, feet in bags, and backwards, as well as springs. Games to play include jumping and passing a fit ball.
#PunkMoney is a gift currency that can be printed, transferred, and redeemed on Twitter by tweeting promises with the #PunkMoney hashtag. Anyone can print #PunkMoney by tweeting a promise to someone with an expiration date. It can then be transferred between users by replying to the original tweet. #PunkMoney can also be redeemed by the recipient replying to the transfer tweet. All #PunkMoney activity is recorded on the www.punkmoney.org website.
This document discusses cross-border trade networks in West Africa and proposes using social network analysis to study them. It presents three research questions: 1) What is the social structure of informal cross-border networks? 2) What is the specificity of border markets? 3) What are the relationships between traders and public institutions in border areas? Analyzing trade networks through social network analysis can provide insight into traders' roles, the importance of border markets, and how traders engage with local authorities. The approach needs to be complemented with other qualitative data on trade.
This document provides information on a proposed residential development along the Pasig River in Manila, Philippines. It will consist of 9 buildings ranging from 10-14 floors on a 14,000 square meter site. 62% of the site will be dedicated to roads, landscaping, and amenities like a pool and playground. Unit sizes will range from studio units of 21 square meters to 2-bedroom units of 44 square meters. Financing options and monthly payment plans starting at PHP 6,000 will be available. Construction is currently underway with tiling, painting, and door installation at the Colorado and Euphrates towers.
Este documento trata sobre las obligaciones y los contratos en el derecho civil. Explica los diferentes tipos de obligaciones como patrimoniales y extra-patrimoniales, y las características de las obligaciones como el vínculo jurídico y personal.
The document repeatedly lists "Design / Caber Design Group" with no other text or context provided. It appears to be promoting or advertising the design group Caber Design Group, as their name is the only information listed over 40 times.
The Conscientious Objector - Election Editionmrmennonite
The document summarizes recent political events in the city of Goshen, including Jim Brenneman announcing his candidacy for District Overlord after the local Republican party ran an ad about a conspiracy by Goshen College. Brenneman hopes to turn Goshen into a socialist utopia. Meanwhile, voters are struggling to decide between the Democratic, Republican, and Socialist parties, which all claim to want to improve the city but have different ideas. The Republican party argues they will help the working class while the Socialists have shifted focus to image over radical economics. The existence of Goshen College, which has been in the community for over 100 years, also came as a shock to some residents.
The document provides a chronological history of Heligan Gardens from 1200 to 2009. It details the original construction of the gardens in the 13th century, major rebuilding efforts in the 16th-18th centuries, periods of decline in the 19th century, and the restoration of the gardens beginning in 1990 led by Tim Smit which has restored the gardens and opened them to the public. It also notes various developments, awards, and publications related to Heligan Gardens over the past few decades.
This document provides instructions for stretching different body parts, including ankles, knees, hips, arms, shoulders, wrists, and neck. It recommends moving the ankles side to side, circling the knees, hips, and wrists, moving the shoulders up and down, and rotating the neck from side to side to properly stretch each joint. Stretching each part is important to avoid injury.
This document provides an introduction to the development of a 3D in vitro tumor model. It discusses some of the key questions that guided the investigators in their research, such as how cells behave differently in 3D versus 2D environments, and how the extracellular matrix microenvironment can impact cell behavior and shape. The researchers chose to focus on metastatic uveal melanoma cells, as these tumors form unique patterns (vasculogenic mimicry patterns) in the liver. Their model utilized these cancer cell lines seeded within extracellular matrix proteins to mimic the human body's 3D structure and mechanical tensions. Their work built upon the concept of "tensegrity" and helped demonstrate how the extracellular environment can differentially stabilize DNA exposure and influence gene
PNB aims to take its banking to the next level by introducing changes to better serve retail customers and support Indian corporations expanding globally. Its vision is to have 5000 branches and business of Rs. 10 lakh crore by 2013. However, PNB faces challenges in keeping up with market dynamics and reducing service quality gaps with private banks. It plans to address this through over 40 pilot projects, expanding rural coverage, and the new NAMASKAR project to provide more customer touchpoints across India.
6. 媒體專題 Media Report
社交電視：電視產業新未來？！
蔡宛均
Image: Ambro / FreeDigitalPhotos.net
7. 前言
• 前陣子在facebook的塗鴉牆上，出現不少留言像是：「原來，我也有初老的症狀？！」、「我也想要一個大仁
哥」，甚至還有許多關於平凡上班族的討論。原來大家也都在看偶像劇「我可能不會愛你」與「小資女孩向前
衝」。回想今年初的犀利人妻熱潮和金馬獎頒獎典禮等電視節目內容，無論是節目播出時或結束沒多久，塗鴉
牆上都幾乎會立即出現大量討論串。
• Yahoo Mobile與Razorfish針對2,000名美國成人所進行的研究指出，94%的人曾在看電視時，用手機或使用某
種溝通工具，例如電子郵件、即時通訊系統、簡訊、聊天或社群網站，其中使用智慧型手機者更高達八成。而
美國尼爾森發布的一項調查報告「The Relationship Between Social Media Buzz and TV Ratings」中，更證
實了社群媒體上的討論程度與電視收視率之間有強烈關聯性，12-17歲以及18-34歲較年輕的族群更為明顯。在
18-34歲的族群中，又可發現在節目上檔前4週，社群媒體上增加9％的討論度，可轉換成實際收視率增加1％。
不過，隨著節目播出後，兩者之間的關係則越來越弱，線上討論度必須增加14％，才能轉換成收視率上升1％。
• 社群媒體上的討論度和收視率之間的關聯，其實並不令
人意外。試想，在社群媒體盛行前，我們也常會因為朋
友們的推薦而去看某個電視節目；在社群網站上我們也
經常與朋友分享我們喜愛的活動。
• 然而，隨著行動裝置的普及和社群網站服務的更加多元，
「看電視」不再只是觀眾單向接收訊息，而是增加了更
多趣味和互動性。「社交電視」一詞也因而產生。
※資料來源：80%的人邊看電視邊用智慧型手機(數位時代 2011/11/14)、
The Relationship Between Social Media Buzz and TV Ratings(nielsen wire 2011/10/06)
8. 社交電視+第二螢幕：電視「動」起來
• 根據維基百科的定義，「社交電視(Social TV)」係指「能夠在看電視(或電視內容)情境下支援傳播及社
交互動的任何技術，並包含能夠研究電視相關的社交行為、裝置及網路。社交電視系統在電視內容的基
礎上，直接透過螢幕或其他額外裝置，得以整合語音傳播、文字聊天、情境感知(context awareness)、
電視推薦、收視率調查或視訊聚會等服務。」2010年《MIT科技評論》更將社交電視視為是10個最重
要的未來技術之一。
• 也就是說，透過網路連線，社交電視系統可將螢幕或手機 、平板電腦，即所謂的「第二螢幕(the
second screen)」，連結電視節目和應用程式，並結合社群網站服務，讓觀眾可以同時與朋友分享他們
正在收看的節目，或進一步與電視節目產生互動。看電視，不再只是坐在客廳沙發上，打發無聊時間的
活動！
• 2011年以來，越來越多的社交電視服務出現，其中不乏內容製
造商大廠如Sony和迪士尼，各自推出MovieIQ和the Second
Screen服務，如被Yahoo收購的IntoNow(請見凱絡媒體週報第
588期)、Get Glue和Miso等整合手機的簽到(Check-in)應用程
式，亦備受矚目，英國的ZeeBox更將看電視、社交、購買影片
和音樂整合在一起；台灣則有Fanwave.TV 瘋電視之類的簽到應
用程式。
※資料來源：http://zh.wikipedia.org/wiki/社交電視、 The phenomenon of two screen viewing (BBC/2011/11/18)、
Fanwave.TV瘋電視──專注Social TV(數位時代 2011/10/13)
※圖片來源：David Castillo Dominici / FreeDigitalPhotos.net
12. 行動廣告進階版：海尼根Star Player
• 另一方面，社交電視也讓品牌主與消費者的互動得以更加多元。海尼根在2011年歐洲冠軍聯賽
(UEFA Champions League tournament)，推出的應用程式Heineken Star Player 成功發揮了雙
螢幕的行銷策略，讓足球迷們在電視上觀賞足球賽時，也能享受參與比賽的刺激感。
• 球迷一邊觀看比賽時，可以利用手機上的應用程式，預測比賽進展情形。該應用程式上共有4個
按鈕：Goal、Saved、Missed、Cleared，球迷可以按下按鈕選擇他們認為接下來會發生的事件，
如果預測和比賽結果相同，就可獲得分數。同時，一邊觀賞比賽時，應用程式也會丟出問題考驗
球迷，越快答對，分數就越高。當然，球迷們也可以將預測結果分享給社群網站上的朋友。
上圖為Star Player應用程式畫面，點此連結至官方介紹影片
※資料/圖片來源：海尼根的「雙螢幕」行銷策略成功達陣! (資策會FIND 2011/10/17)、
Heineken’s “Dual Screen” Mobile Marketing Scores A Goal With Champions League Fans
13. 結論
• 隨著社群媒體的發展日益成熟，相關應用服務也不斷大量出現。整合各種裝置和社交行為，以增
加媒體使用經驗的互動和趣味性，已是可預見的未來趨勢。TV Guide總裁Christy Tanner在
Mashable Media Summit的演講上指出，電視產業將走向三大趨勢：(一)看電視的同時，使用
第二裝置情形將越來越普及。(二)看電視的方式將越來越多元。(三)電視節目將越來越精彩。
• 與此同時，當越來越多人使用社群媒體網站獲取/分享資訊成為日常生活的習慣，使用者每日也
不斷被迫接收大量的資訊，加速資訊爆炸程度。使用者是否會持續分享他們的「check-in」或是
嚐鮮期過後，用過即丟呢？
• 即便如此，隨著社交電視的發展，「看電視」這項活動已變得更加多元。Coyne PR的數位策略
部總監Rick Liebling亦撰文指出：「社交電視創造的是一個讓觀眾相互討論的情境場域；超媒體
(transmedia)技術得以讓內容製造商創造更多跨平台的內容。我認為，跨媒體(intermedia)是指
觀眾和內容製造商，能透過不同媒體管道產生互動，而不同平台的內容是彼此相互依存、交相影
響的。」也因此，面對媒體環境劇烈的變化，如何發展出跨媒體的全面策略，亦大幅考驗著品牌
和行銷人員！
※資料來源：The Future of Social TV (Mashable 2011/11/15)、
Social TV: How Content Producers Can Engage Their Audiences in New Ways (Mashable 2011/10/07)
