This document discusses the rise of social media and its impact on communication and business. It notes that consumers now create more content than companies and spend significant time on social networks. Mobile technology and social platforms have disrupted traditional media like newspapers and television. The document advocates developing a social strategy to engage consumers across online and offline channels and drive intended business outcomes. It emphasizes understanding consumer intent and measuring engagement at every touchpoint of the customer experience.
Inside the Google Glass Interaction Layer — Presentation given at the Qualcom...roses/foundation
This presentation was given at the Qualcomm Research Center discussing the nuances of the Google Glass Interaction Layer.
Here were a few of the topics covered throughout the evening:
How does the Google Glass’ interaction layer work and what constitutes good design when designing interactions for the device.
First we will define ‘what an interaction is’ on Google Glass. We will proceed to identify and classify good use cases from bad ones and then address where there is a margin for innovation surrounding those various use cases
Fjord@Mobile2.0: Designing for the connected worldFjord
Andy Goodman from Fjord presented at Mobile 2.0 in Barcelona. His talk was about media consumption in a mobile and multi-device world, and included information on some of the key mobile consumption drivers:
- Snacking – time filling and boredom killing
- Location and context awareness – we know where you are and what you are doing
- Bodies in Motion – the faster we move the less we can interact
- Identity and presence – you are your SIM
- Device Limitations – degrade services gracefully
- Content services are moving towards a device agnostic paradigm, so your content travels with you effortlessly.
- Understanding the purpose of each device in a multi-screen world is the key to delivering great experiences.
More information about Fjord:
www.fjordnet.com
Twitter: @fjord
Mobile Web and Apps World New Orleans Session 6 the device, mobile applicatio...NextVision Media
The Device, Mobile Applications and the Cloud
Ubiquitous connectivity is constantly transforming the mobile landscape. Bigger, Hi-Resolution Displays, Larger Memories, Faster Processors have helped increase device and network usage. Higher bandwidth for mobile devices has opened up new possibilities in spaces ranging from digital media to mobile health. All of this has had a huge impact in consumer behavior. Consumers are starting to ask for anywhere, anytime experience today and people don’t want to be tied down to devices, platforms or physical spaces when it comes to storing, accessing and consuming data – user experience has come to the fore-front. The session will address the following:
The evolution of devices, mobile applications and the cloud
Making better use of the data overload The cloud as the backbone for the ‘Internet of Things’
Creating a Seamless, Coherent and Integrated User Experience across Devices & Platforms
The search for the ‘Killer App’
Asokan Thiyagarajan, Director – Platforms & Technology Strategy-Samsung Information Systems America
Inside the Google Glass Interaction Layer — Presentation given at the Qualcom...roses/foundation
This presentation was given at the Qualcomm Research Center discussing the nuances of the Google Glass Interaction Layer.
Here were a few of the topics covered throughout the evening:
How does the Google Glass’ interaction layer work and what constitutes good design when designing interactions for the device.
First we will define ‘what an interaction is’ on Google Glass. We will proceed to identify and classify good use cases from bad ones and then address where there is a margin for innovation surrounding those various use cases
Fjord@Mobile2.0: Designing for the connected worldFjord
Andy Goodman from Fjord presented at Mobile 2.0 in Barcelona. His talk was about media consumption in a mobile and multi-device world, and included information on some of the key mobile consumption drivers:
- Snacking – time filling and boredom killing
- Location and context awareness – we know where you are and what you are doing
- Bodies in Motion – the faster we move the less we can interact
- Identity and presence – you are your SIM
- Device Limitations – degrade services gracefully
- Content services are moving towards a device agnostic paradigm, so your content travels with you effortlessly.
- Understanding the purpose of each device in a multi-screen world is the key to delivering great experiences.
More information about Fjord:
www.fjordnet.com
Twitter: @fjord
Mobile Web and Apps World New Orleans Session 6 the device, mobile applicatio...NextVision Media
The Device, Mobile Applications and the Cloud
Ubiquitous connectivity is constantly transforming the mobile landscape. Bigger, Hi-Resolution Displays, Larger Memories, Faster Processors have helped increase device and network usage. Higher bandwidth for mobile devices has opened up new possibilities in spaces ranging from digital media to mobile health. All of this has had a huge impact in consumer behavior. Consumers are starting to ask for anywhere, anytime experience today and people don’t want to be tied down to devices, platforms or physical spaces when it comes to storing, accessing and consuming data – user experience has come to the fore-front. The session will address the following:
The evolution of devices, mobile applications and the cloud
Making better use of the data overload The cloud as the backbone for the ‘Internet of Things’
Creating a Seamless, Coherent and Integrated User Experience across Devices & Platforms
The search for the ‘Killer App’
Asokan Thiyagarajan, Director – Platforms & Technology Strategy-Samsung Information Systems America
Creating engaging web experiences with SharePointIntergen
Intergen Seminar presented September 2012.
Pure content management is no longer enough. Successful web content management systems need to be able to deliver content based on visitor context: Who are they? Why are they visiting? Where do they come from?
The future of the web will see “Content + Context” driving user engagement and enabling organisations to achieve their objectives.
Well-known as a solution within the enterprise, Microsoft SharePoint is also a content management system which can be used for delivering external-facing websites. This session will look at some of the features of SharePoint that allow it to deliver context-based content and explores how this can add value to your organisation.
An overview of Augmented Reality presented by Scott Halcomb from SystemK in Japan and Rob Manson from MOB in Sydney.
This was presented as part of XMediaLab at the Opera House in Sydney, 2010.
This presentation will help you develop a strategy that delivers engaged visitors to your travel blog; developing goals first and then building these into the great content you are already writing. It’s essential to be authentic, likeable and constantly building relationships with your audience to build on the work that made your travel blog so successful in the first place.
Creating engaging web experiences with SharePointIntergen
Intergen Seminar presented September 2012.
Pure content management is no longer enough. Successful web content management systems need to be able to deliver content based on visitor context: Who are they? Why are they visiting? Where do they come from?
The future of the web will see “Content + Context” driving user engagement and enabling organisations to achieve their objectives.
Well-known as a solution within the enterprise, Microsoft SharePoint is also a content management system which can be used for delivering external-facing websites. This session will look at some of the features of SharePoint that allow it to deliver context-based content and explores how this can add value to your organisation.
An overview of Augmented Reality presented by Scott Halcomb from SystemK in Japan and Rob Manson from MOB in Sydney.
This was presented as part of XMediaLab at the Opera House in Sydney, 2010.
This presentation will help you develop a strategy that delivers engaged visitors to your travel blog; developing goals first and then building these into the great content you are already writing. It’s essential to be authentic, likeable and constantly building relationships with your audience to build on the work that made your travel blog so successful in the first place.
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
How Mobile Apps Can Be Used For Sales And BrandingVincent Teo
This is a presentation I gave at eTail Asia 2013 in Singapore that highlights the opportunities for brands to leverage on mobile devices and apps to drive sales and branding. There are interesting statistics that show how consumer behavior has shifted with mobile devices and insights from a survey I did on what makes a great mobile app. It also details three key rules when it comes to making mobile apps and some brand examples of great apps.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3. EVERY DAY
Consumers are making more content than us
1 Billion Social network updates
Over 1 Million Activations
35 million app downloads
1 million minutes of video is uploaded
400 million previously never used search queries
4. Be it a Twitter news conference or a Yellow Pages ad every Message
always has two states
Context
Media Universe
Perspective
Content
5.
6.
7. PRE-INTERNET T H E I N T E R N E T E R A
Smartphone's
Internet
TV
Newspapers
Mobile Social Media
New
Radio
spap
ers
8. The world has become a noisier place.
We watch a movie every single day.
It’s produced and directed by our friends
and family, its shot across new media
platforms and is seen on all kinds of devices
9. FACEBOOK USERS INDIANS ON SOCIAL NETWORKS
55 Million
15 Million 15 Million
2010 2011
640 Million 910 Million
55 Million Indians
Japan is the only country where Twitter is
more popular than FaceBook
‘The Social Network’ movie length = 120 Mins
60 seconds on Facebook Avg time/day Indian’s spend on Social Networks = 150 Mins
510,000 comments
293,000 status updates 1 BILLION TWEETS SENT EVERY 5 DAYS #TWITTER2014
4 uploaded photos
13. Five
Years
What Indians are doing on their Smartphone's
From Newspapers on iPads to
planning trips on WhatsApp
14. We are talking to
our friends and sometimes Occasionally we also talk
their friends to your friends/enemies
75% of FaceBook Likes are generated from advertisements
27. SOCIAL STRATEGY
US
Set of outcomes that lead a consumer to the outcome that we
desire. Our core capabilities align with distribution channels
28. WHERE DO WE BEGIN? Media
OFFLINE Device
Owned
APP
Apps
Devices
Earned
People
Owned
Device Affiliate,
Internet,
partner
Social
APP Networks
Assets
ONLINE Owned
COMPETITION
Paid
29. User experience starts when they start reading and listening , about us.
We have very limited say in ‘where’. Limited and imperative.
