The document discusses the development and success of the Domain.com.au iPad app case study. It describes how Fairfax noticed a growing number of iPad users on their website and received requests for an app. They researched user behavior and built prototypes before launching an app that focused on usability. The app was downloaded over 16,000 times in the first week and helped Fairfax achieve their goal of 50,000 downloads quickly. User feedback was very positive, praising the intuitive map feature. The app was commercially successful and received several awards.
The iWhat? What is and how you can use the iPadEmily L Tipton
2010 UT Extension Staff Development Conference
Abstract: We rely on technology daily to help us fulfill responsibility and accomplish our professional goals; however, technology is ever changing, always offering new gadgets and gizmos. As part of the land grant mission, Extension has traditionally embraced new advances in agricultural, but is sometimes tentative to try new computer technology within the office. Apple’s recent release of the iPad not only combines the newest software application technology, but packages it in a revolutionary touch-based user interface surely to change how we compute. The iPad offers a cost-effective option for staying in-touch and conducting basic tasks, in addition, to providing a stylish new way to expand your use of technology. Join us to learn what the iPad is, what it offers and how to utilize this new, emerging technology to benefit you and your programs.
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
Startup Everpix investor and pitch deck to VC & investorsGaëtan Deremince
After failing to raise a Series A funding, the 2-year-old photo service shut down in November 2013. The founders decided to release on Github (https://github.com/everpix) all the uncensored Everpix metrics, financials and business data about their users, photos, sales, costs and more, so similar businesses don’t suffer the same fate.
Here is their last investor pitch deck (more easy to read here than on Github).
Pass the i pad please - 5 Lessons for Creating Great Tablet ExperiencesAnswerLab
As the tablet market continues to grow, so does the need to keep pace with the interaction challenges and opportunities these devices provide. The tablet platform raises unique challenges for developing and testing digital experiences. As a guide for user experience professionals, developers, designers, and product managers, AnswerLab has identified three key trends across our tablet UX research and will provide five lessons for creating tablet experiences, as well as best practices for conducting tablet research.
PhoneGap is a framework that allows developers to build mobile apps using HTML, CSS, and JavaScript instead of native languages. It works by wrapping web content into a native container, allowing access to device capabilities like the camera or accelerometer from JavaScript. Apps built with PhoneGap can be deployed to various mobile platforms like iOS, Android, BlackBerry and more. The framework handles bridging JavaScript calls to native device APIs, providing a common way to access device functionality across platforms.
The iWhat? What is and how you can use the iPadEmily L Tipton
2010 UT Extension Staff Development Conference
Abstract: We rely on technology daily to help us fulfill responsibility and accomplish our professional goals; however, technology is ever changing, always offering new gadgets and gizmos. As part of the land grant mission, Extension has traditionally embraced new advances in agricultural, but is sometimes tentative to try new computer technology within the office. Apple’s recent release of the iPad not only combines the newest software application technology, but packages it in a revolutionary touch-based user interface surely to change how we compute. The iPad offers a cost-effective option for staying in-touch and conducting basic tasks, in addition, to providing a stylish new way to expand your use of technology. Join us to learn what the iPad is, what it offers and how to utilize this new, emerging technology to benefit you and your programs.
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
Startup Everpix investor and pitch deck to VC & investorsGaëtan Deremince
After failing to raise a Series A funding, the 2-year-old photo service shut down in November 2013. The founders decided to release on Github (https://github.com/everpix) all the uncensored Everpix metrics, financials and business data about their users, photos, sales, costs and more, so similar businesses don’t suffer the same fate.
Here is their last investor pitch deck (more easy to read here than on Github).
Pass the i pad please - 5 Lessons for Creating Great Tablet ExperiencesAnswerLab
As the tablet market continues to grow, so does the need to keep pace with the interaction challenges and opportunities these devices provide. The tablet platform raises unique challenges for developing and testing digital experiences. As a guide for user experience professionals, developers, designers, and product managers, AnswerLab has identified three key trends across our tablet UX research and will provide five lessons for creating tablet experiences, as well as best practices for conducting tablet research.
PhoneGap is a framework that allows developers to build mobile apps using HTML, CSS, and JavaScript instead of native languages. It works by wrapping web content into a native container, allowing access to device capabilities like the camera or accelerometer from JavaScript. Apps built with PhoneGap can be deployed to various mobile platforms like iOS, Android, BlackBerry and more. The framework handles bridging JavaScript calls to native device APIs, providing a common way to access device functionality across platforms.
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
This document discusses tools and methods for making WordPress sites accessible on mobile devices. It provides an overview of the history of mobile web and growth of mobile browsing. Popular plugins for WordPress that enable mobile access are mentioned, including WPtouch which has over 2.6 million downloads. Considerations for choosing a mobile solution include the type of site, device support, speed, and customization options. Responsive design is also discussed as an emerging approach to build sites that adapt to different screen sizes.
Mobile internet market in china leo wangKevin Tung
This document discusses the mobile internet in China. It notes that mobile internet is about connected users rather than just internet on mobile devices. It provides statistics on the growth of mobile internet users and activities in China from 2009-2010. It discusses the roles of various players like telecom carriers, handset makers, and application developers. It argues that application developers are actually dominating the mobile internet industry through thousands of simple applications. It emphasizes that innovation alone is not key, rather, rapid execution and focusing on delighting users is more important. It introduces PreAngel, an accelerator project that invests in mobile internet startups.
This document discusses options for making WordPress websites mobile-friendly. It outlines the growth of mobile browsing and user expectations of tailored mobile content. Free plugins like WPtouch can help deliver mobile versions of sites, while responsive design is also an option but requires more development. The key is choosing a solution based on the site type and priorities around device support, customization, and maintenance.
Size isn’t everything: Why the iPad isn’t just bigger; it’s a whole new UX, a...Liquid Reality
Exploring how the iPad shifts the mobile user experience paradigm, what this means to the iPhone, and how mobile applications can and will have to shift with it in order to become or remain successful.
Although they share an OS, the interactions offered by the iPad and it’s smaller siblings are very different. We will explore what these differences are, how they effect interaction, and why they demand distinct solutions that embrace and exploit the unique challenges, variations and opportunities between the two in order to deliver enjoyable, satisfying and successful user experiences.
A second view on content, media and advertising for iPad and tablet devices in general. What is it all about and how can it affect our way of looking at media consumption.
Presented at the Digital Marketing seminar for the Marketing Foundation in Belgium.
Wrangling Apps in the Smartphone Wild West (January 2011)Ginsburg Design
Suzanne Ginsburg discusses options for developing smartphone apps across different platforms. She outlines three main approaches: 1) developing for a single "native" platform as a "One Trick Pony"; 2) developing for two to three flagship platforms using the "O.K. Corral" approach; and 3) using hybrid app development tools to create "Trojan Horse" apps that are web-based but have native capabilities. She provides examples and considerations for each approach, addressing issues like hardware access needs, monetization strategies, and balancing customization with cross-platform development.
Today’s 'smart devices' are a product of the technology and mental models of our past. From a connected lightbulb to a robot vacuum, using most of these devices requires a native app. This in turn greatly limits their contexts of use. Can we really expect users to download an app to interact with a random ’thing’ they encounter at the mall, a space they explore for an hour at the museum, or a city they will only visit for a day? What devices could we build, what 'smart' environments could we enable if users could simply discover, “walk up and use”(and then if needed, abandon) these objects and environments as they do a web site?
This workshop will discuss two new technologies--Physical Web and Web Bluetooth--that can enable on-demand interaction with physical things and spaces using no more than a browser.
This document discusses the rise of internet-based television and user-generated content. It notes that consumers are spending more time online and less watching traditional TV. New technologies like DVRs, video sharing sites, and mobile devices are enabling people to watch what they want, when they want. This is leading to a more interactive "Web 2.0" model of television where users both consume and create content.
These mobile apps will let you totally rethink hybrid app developmentIvano Malavolta
This document discusses hybrid mobile app development and provides examples of 10 hybrid apps that demonstrate advanced features like non-linear layouts, maps, 360 degree views, video playback, and e-commerce functionality. These examples are intended to dispel common misbeliefs about hybrid apps being slow, less beautiful than native apps, or just web sites distributed in app stores. While these apps showcase the capabilities of hybrid development, the document also notes that poorly developed hybrid apps often have no architectural reasoning, fail to consider performance with things like DOM reflows, or have JavaScript memory issues.
This document discusses several use cases for Android tablets including:
1) Using tablets for media consumption like ebooks, videos, and web browsing.
2) Using tablets as an alternative to laptops for sales tools and accessing corporate data to increase mobility and productivity.
3) Developing apps that take advantage of tablets' touch screens, mobility, and connectivity for applications like controlling audio devices and distributing publications.
Materi Membangun Aplikasi Mobile Berkualitas yang disampaikan pada acara Bimbingan Teknis Entrepreneurship Kreatif Digital (Mobile Application dan Game) 16-17 September 2016 oleh Dr. Eng. Herman Tolle yang diadakan oleh Badan Ekonomi Kreatif (Bekraf) bekerjasama dengan Universitas Brawijaya Malang
Professor Stephen Quinn has been researching and promoting the use of mobile journalism or "mojo" for over a decade. He discusses how mojo has advanced significantly since 2007 due to improvements in mobile technology. Quinn outlines both free and paid options for doing mojo work, demonstrating the basic free tool Qik and the paid app 1st Video. He emphasizes that while technology enables new forms of journalism, the quality of reporting depends on the skills of the journalist.
Mobile Mantras: XD Best Practices for Mobile DevelopmentRob Fitzgibbon
The document provides best practices for mobile experience design and development. It outlines basic mantras like keeping mobile sites simple and focused on key tasks. It also discusses testing methodologies, noting the challenges of testing across thousands of devices and platforms and the benefits of remote testing services and test automation. Emerging trends mentioned include the growing importance of mobile in budgets, the rise of tablets and NFC payments, and a shift to cloud-based mobile application lifecycle management and testing.
ATSYD 13 Chris Dutton - HotHouse DigitalGavin Stewart
This document discusses paid, owned, and earned media and how brands must leverage these channels to connect with consumers. It notes that paid media involves typical corporate advertising spending, owned media includes corporate websites and social media outlets controlled by the brand, and earned media consists of user-generated commentary and content about the brand. The document advocates for an integrated approach across these channels to drive engagement and a virtuous cycle of consumer involvement.
The document discusses how digital marketing is becoming an increasingly important part of media spending. It notes that return on investment can vary greatly for digital campaigns, from a median click-through rate of 0.0005% to some campaigns achieving over 1%. The document advocates for an approach called "fast transients" to deliver personalized and relevant experiences at scale through integrated data, intelligent conversion paths, and automated decision-making. This approach aims to consistently improve marketing performance in the less predictable digital domain.
Atsyd 13 Maura & Erin Nestle and MercerBellGavin Stewart
This document discusses key aspects of social media marketing and engagement. It touches on building trust over time through exchanges, targeting different age groups, monitoring conversations and memes, investing in creative content, unpredictable human behavior, engaging super users and fans as well as observers, establishing moderation guidelines, and measuring performance. The main takeaways are to respect social norms, have a content strategy aligned with the community, adopt a growth mindset, and focus on the right metrics.
At syd13 Willie Pang & Nathan Ruff- Alphabird/ Urban GeekGavin Stewart
Native advertising allows brands to sponsor content in ways that resemble the format and style of the publisher's other articles and content. It can benefit consumers by providing relevant content, brands by helping their messages spread naturally, and publishers by generating revenue. The document discusses how UFC aligned movie themes with tough athletes through a video that garnered over 200,000 views, and how Xbox drove over 100,000 views of its E3 video content through social and editorial promotion, ranking highly on YouTube charts.
The document discusses a campaign to engage creative and social media-focused consumers aged 24-7. It proposes allowing consumers to co-create the campaign storyline by making suggestions and voting on ideas through YouTube, banners and Xbox. The co-created content would be incorporated into the campaign storyline, with new comic content uploaded every two days to continue the interactive story.
The document discusses several presentations from a conference on digital marketing topics:
1) Getting different generations on board with digital marketing and where digital marketing should sit internally.
2) The effectiveness and budget allocation for display advertising and new technologies.
3) The evolving habits of Australian media consumers and importance of video marketing.
4) Examples of the bravest and best digital campaigns from the last year.
5) Using an HTML5 framework for effective mobile and multi-screen strategies.
6) Best practices for deconstructing a marketing campaign using data.
The current state of mobile testing by stephen janawayTEST Huddle
We are increasingly moving towards mobile devices to fulfil our day-to-day computing needs. More smartphones are sold than PCs but many people are unclear on what changes to test strategies are needed when working with mobile. The rate of change within the mobile world is rapid and mobile projects are typically equally fast paced. Currently available tools are less mature than their desktop counterparts, and all of this can combine to make a mobile testing strategy more difficult to define.
This webinar will seek to answer come common challenges one may face when starting to test mobile devices or applications, and answer some of the common questions that typically arise. Put simply, it will help you start your mobile project right, or help you make changes to an existing strategy to make it more effective.
www.eurostarconferences.com
www.testhuddle.com
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
This document discusses tools and methods for making WordPress sites accessible on mobile devices. It provides an overview of the history of mobile web and growth of mobile browsing. Popular plugins for WordPress that enable mobile access are mentioned, including WPtouch which has over 2.6 million downloads. Considerations for choosing a mobile solution include the type of site, device support, speed, and customization options. Responsive design is also discussed as an emerging approach to build sites that adapt to different screen sizes.
Mobile internet market in china leo wangKevin Tung
This document discusses the mobile internet in China. It notes that mobile internet is about connected users rather than just internet on mobile devices. It provides statistics on the growth of mobile internet users and activities in China from 2009-2010. It discusses the roles of various players like telecom carriers, handset makers, and application developers. It argues that application developers are actually dominating the mobile internet industry through thousands of simple applications. It emphasizes that innovation alone is not key, rather, rapid execution and focusing on delighting users is more important. It introduces PreAngel, an accelerator project that invests in mobile internet startups.
This document discusses options for making WordPress websites mobile-friendly. It outlines the growth of mobile browsing and user expectations of tailored mobile content. Free plugins like WPtouch can help deliver mobile versions of sites, while responsive design is also an option but requires more development. The key is choosing a solution based on the site type and priorities around device support, customization, and maintenance.
Size isn’t everything: Why the iPad isn’t just bigger; it’s a whole new UX, a...Liquid Reality
Exploring how the iPad shifts the mobile user experience paradigm, what this means to the iPhone, and how mobile applications can and will have to shift with it in order to become or remain successful.
Although they share an OS, the interactions offered by the iPad and it’s smaller siblings are very different. We will explore what these differences are, how they effect interaction, and why they demand distinct solutions that embrace and exploit the unique challenges, variations and opportunities between the two in order to deliver enjoyable, satisfying and successful user experiences.
A second view on content, media and advertising for iPad and tablet devices in general. What is it all about and how can it affect our way of looking at media consumption.
Presented at the Digital Marketing seminar for the Marketing Foundation in Belgium.
Wrangling Apps in the Smartphone Wild West (January 2011)Ginsburg Design
Suzanne Ginsburg discusses options for developing smartphone apps across different platforms. She outlines three main approaches: 1) developing for a single "native" platform as a "One Trick Pony"; 2) developing for two to three flagship platforms using the "O.K. Corral" approach; and 3) using hybrid app development tools to create "Trojan Horse" apps that are web-based but have native capabilities. She provides examples and considerations for each approach, addressing issues like hardware access needs, monetization strategies, and balancing customization with cross-platform development.
Today’s 'smart devices' are a product of the technology and mental models of our past. From a connected lightbulb to a robot vacuum, using most of these devices requires a native app. This in turn greatly limits their contexts of use. Can we really expect users to download an app to interact with a random ’thing’ they encounter at the mall, a space they explore for an hour at the museum, or a city they will only visit for a day? What devices could we build, what 'smart' environments could we enable if users could simply discover, “walk up and use”(and then if needed, abandon) these objects and environments as they do a web site?
This workshop will discuss two new technologies--Physical Web and Web Bluetooth--that can enable on-demand interaction with physical things and spaces using no more than a browser.
This document discusses the rise of internet-based television and user-generated content. It notes that consumers are spending more time online and less watching traditional TV. New technologies like DVRs, video sharing sites, and mobile devices are enabling people to watch what they want, when they want. This is leading to a more interactive "Web 2.0" model of television where users both consume and create content.
These mobile apps will let you totally rethink hybrid app developmentIvano Malavolta
This document discusses hybrid mobile app development and provides examples of 10 hybrid apps that demonstrate advanced features like non-linear layouts, maps, 360 degree views, video playback, and e-commerce functionality. These examples are intended to dispel common misbeliefs about hybrid apps being slow, less beautiful than native apps, or just web sites distributed in app stores. While these apps showcase the capabilities of hybrid development, the document also notes that poorly developed hybrid apps often have no architectural reasoning, fail to consider performance with things like DOM reflows, or have JavaScript memory issues.
This document discusses several use cases for Android tablets including:
1) Using tablets for media consumption like ebooks, videos, and web browsing.
2) Using tablets as an alternative to laptops for sales tools and accessing corporate data to increase mobility and productivity.
3) Developing apps that take advantage of tablets' touch screens, mobility, and connectivity for applications like controlling audio devices and distributing publications.
Materi Membangun Aplikasi Mobile Berkualitas yang disampaikan pada acara Bimbingan Teknis Entrepreneurship Kreatif Digital (Mobile Application dan Game) 16-17 September 2016 oleh Dr. Eng. Herman Tolle yang diadakan oleh Badan Ekonomi Kreatif (Bekraf) bekerjasama dengan Universitas Brawijaya Malang
Professor Stephen Quinn has been researching and promoting the use of mobile journalism or "mojo" for over a decade. He discusses how mojo has advanced significantly since 2007 due to improvements in mobile technology. Quinn outlines both free and paid options for doing mojo work, demonstrating the basic free tool Qik and the paid app 1st Video. He emphasizes that while technology enables new forms of journalism, the quality of reporting depends on the skills of the journalist.
Mobile Mantras: XD Best Practices for Mobile DevelopmentRob Fitzgibbon
The document provides best practices for mobile experience design and development. It outlines basic mantras like keeping mobile sites simple and focused on key tasks. It also discusses testing methodologies, noting the challenges of testing across thousands of devices and platforms and the benefits of remote testing services and test automation. Emerging trends mentioned include the growing importance of mobile in budgets, the rise of tablets and NFC payments, and a shift to cloud-based mobile application lifecycle management and testing.
ATSYD 13 Chris Dutton - HotHouse DigitalGavin Stewart
This document discusses paid, owned, and earned media and how brands must leverage these channels to connect with consumers. It notes that paid media involves typical corporate advertising spending, owned media includes corporate websites and social media outlets controlled by the brand, and earned media consists of user-generated commentary and content about the brand. The document advocates for an integrated approach across these channels to drive engagement and a virtuous cycle of consumer involvement.
The document discusses how digital marketing is becoming an increasingly important part of media spending. It notes that return on investment can vary greatly for digital campaigns, from a median click-through rate of 0.0005% to some campaigns achieving over 1%. The document advocates for an approach called "fast transients" to deliver personalized and relevant experiences at scale through integrated data, intelligent conversion paths, and automated decision-making. This approach aims to consistently improve marketing performance in the less predictable digital domain.
Atsyd 13 Maura & Erin Nestle and MercerBellGavin Stewart
This document discusses key aspects of social media marketing and engagement. It touches on building trust over time through exchanges, targeting different age groups, monitoring conversations and memes, investing in creative content, unpredictable human behavior, engaging super users and fans as well as observers, establishing moderation guidelines, and measuring performance. The main takeaways are to respect social norms, have a content strategy aligned with the community, adopt a growth mindset, and focus on the right metrics.
At syd13 Willie Pang & Nathan Ruff- Alphabird/ Urban GeekGavin Stewart
Native advertising allows brands to sponsor content in ways that resemble the format and style of the publisher's other articles and content. It can benefit consumers by providing relevant content, brands by helping their messages spread naturally, and publishers by generating revenue. The document discusses how UFC aligned movie themes with tough athletes through a video that garnered over 200,000 views, and how Xbox drove over 100,000 views of its E3 video content through social and editorial promotion, ranking highly on YouTube charts.
The document discusses a campaign to engage creative and social media-focused consumers aged 24-7. It proposes allowing consumers to co-create the campaign storyline by making suggestions and voting on ideas through YouTube, banners and Xbox. The co-created content would be incorporated into the campaign storyline, with new comic content uploaded every two days to continue the interactive story.
The document discusses several presentations from a conference on digital marketing topics:
1) Getting different generations on board with digital marketing and where digital marketing should sit internally.
2) The effectiveness and budget allocation for display advertising and new technologies.
3) The evolving habits of Australian media consumers and importance of video marketing.
4) Examples of the bravest and best digital campaigns from the last year.
5) Using an HTML5 framework for effective mobile and multi-screen strategies.
6) Best practices for deconstructing a marketing campaign using data.
The current state of mobile testing by stephen janawayTEST Huddle
We are increasingly moving towards mobile devices to fulfil our day-to-day computing needs. More smartphones are sold than PCs but many people are unclear on what changes to test strategies are needed when working with mobile. The rate of change within the mobile world is rapid and mobile projects are typically equally fast paced. Currently available tools are less mature than their desktop counterparts, and all of this can combine to make a mobile testing strategy more difficult to define.
This webinar will seek to answer come common challenges one may face when starting to test mobile devices or applications, and answer some of the common questions that typically arise. Put simply, it will help you start your mobile project right, or help you make changes to an existing strategy to make it more effective.
www.eurostarconferences.com
www.testhuddle.com
The document discusses the evolution of mobile technology and its impact on consumer behavior. It notes that in 1983 the first commercial mobile phone call was placed using a phone that cost $3,995 and weighed over 2.5 pounds. Meanwhile, technology has improved dramatically while prices have decreased significantly. The future is no longer about consumers using computers but rather using mobile devices everywhere - to check email, look up showtimes, fill prescriptions and more. Mobile access now accounts for over half of all internet traffic and there are more mobile devices than people. As a result, marketers must understand how consumers use mobile throughout the purchase process and across different experiences like awareness, consideration, intent and advocacy.
With more and more people around the world spending time on the mobile Web, its hard not to get excited. This presentation shares a few things we're sharing with clients.
The document discusses Varun Thunuguntla's weather application called WeatherPro. It provides an overview of the application, including its mission to provide the best location-based weather information. It describes some of WeatherPro's key features such as alerts, forecasts, and weather animations. It also discusses strategies for how WeatherPro evolves over time based on customer feedback, ensures quick updates, uses localization, and personalization to better meet user needs and expectations.
This document is an introduction to mobile software testing presented by Stephen Janaway. It discusses why mobile testing is important given the huge mobile market and users' dependence on well-functioning mobile devices and applications. It also covers what types of mobile testing exist, including hardware, network protocols, applications, and more. Finally, it encourages getting involved in mobile testing as the field is growing rapidly and testing mobile applications is an easy way to break into the industry.
Mobile Testing, That's Just a Smaller Screen, Right? Stephen JanawayStephen Janaway
This document discusses the differences between mobile and web testing. Mobile testing is more complex due to the many device types, screen sizes, operating systems and versions in use. Usability and performance are especially important for mobile. The future of mobile testing includes challenges from more devices, operating systems, form factors and new technologies. The author recommends testing on both real devices and simulators, considering battery life, operating system updates and automation approaches.
The mobile ecosystem & technological strategiesIvano Malavolta
The document discusses strategies for developing mobile applications. It begins by explaining that mobile is the 7th mass media and has over 5 billion users globally, making it the largest mass medium. It then discusses different development strategies such as native, web, and hybrid apps. Native apps offer rich user interfaces but have high costs and maintenance, while web apps have low development costs but limited capabilities. The document argues that a mobile web strategy is most viable long-term given issues of platform fragmentation, user expectations, and distribution control. It emphasizes understanding user context and goals over constraints when developing mobile strategies and applications.
Stephen janaway mobile testing - that's just a smaller screen, rightRomania Testing
This document provides an overview of mobile testing from Stephen Janaway, an expert with 14 years of experience in mobile software testing. Some key points:
- Mobile testing involves more than just a smaller screen - it must account for different devices, OS versions, networks, and interactions with other phone functions.
- Usability is especially important for mobile, where screens are small and one-handed use is common. Tests should ensure quick performance on various networks and consistency across platforms.
- Native mobile apps must be tested for installation/upgrade/uninstall while web apps need various mobile browsers. Both should work with different phone interruptions.
- The mobile market is huge and growing beyond phones to include wearables and
Karen N. Johnson - Mobile Testing keynote delivered at Test Istanbul 2013Karen N. Johnson
The document discusses new techniques for testing mobile applications given the unique challenges of the mobile environment. It outlines several factors that must be considered for mobile testing, including location awareness, connectivity issues, interruptions, physical device variations, social and financial influences, and changing user behaviors and expectations. Proper mobile testing requires thinking about users globally and with varying abilities, as well as trends, reputation impacts, and new user experience paradigms involving gestures and touchscreens.
ChaCha ThinkLA Mobile Breakfast Keynote - Scott A. JonesChaCha
Scott A. Jones is the founder, chairman, and CEO of ChaCha, a real-time question answering service that has provided over 1 billion answers so far. ChaCha is the #1 real-time answering service with 25 million monthly users and 3+ million answers provided daily. ChaCha answers questions on mobile devices through mobile web, mobile apps, and mobile messaging. Some key points about mobile usage are that mobile is becoming the primary way people access the internet, with mobile web traffic projected to surpass desktop usage in the next few years. People use mobile for immediate, short answers to questions rather than long searches. Advertising and marketing are beginning to recognize the importance and growth of mobile audiences and are starting to shift spending
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
The mobile internet is growing rapidly in the US and worldwide. Daily mobile internet usage in the US doubled from 10.8 million users in January 2008 to 22.4 million users in January 2009. As networks and devices improve, more people are using the mobile internet for activities like social networking, news, and entertainment. The rise of the mobile internet creates new opportunities for advertising, commerce, and location-based services.
London Tester Gathering Workshops - Mobile Software Testing - Stephen JanawayStephen Janaway
This document outlines a presentation on mobile software testing. It discusses testing on different mobile platforms and operating systems, using emulators and real devices, and some challenges of mobile testing like fragmentation and limited resources. It provides exercises for attendees to practice using developer tools, emulators, and testing apps on real devices. Tips are also given for developing a mobile testing strategy.
This document discusses the need for personal curation tools to filter digital content and make it accessible for individuals. It summarizes a pilot program with 100k users and 88k active daily users. It also provides an overview of the Smart Channels technology that curates content for different times of day and interests. The document concludes with contact information for the company building this tool.
The document summarizes research comparing laptops and tablets. It provides the history of laptops and differences between laptops and tablets. The research design section outlines an exploratory study using surveys and questionnaires to understand consumer preferences. The analysis finds that while tablets are growing rapidly, laptops still have advantages for corporate users due to customization and full operating systems. The conclusion is that different demographics prefer laptops or tablets based on factors like portability, gaming, and internet access.
This document provides guidance on building a mobile app. It discusses prioritizing functionality, designing for mobile, engineering options like native vs HTML and cloud services, using tools like Asana for project management, and releasing iteratively using TestFlight for user testing before full launch. Contact information is provided for the author, Yossi, an experienced product manager and mobile app consultant.
This document provides guidance on building a mobile app. It discusses prioritizing functionality, designing for mobile, engineering options like native vs HTML and cloud services, using tools like Asana for project management, and releasing iteratively using TestFlight for user testing before full launch. Contact information is provided for the author, Yossi, an experienced product manager and mobile app consultant.
This document discusses various myths and realities about developing for the mobile web. It begins by addressing the myth that the mobile web is the same as the desktop web. While they use the same protocols, mobile devices have smaller screens, lower bandwidth, and less processing power. The document also debunks myths such as not needing to optimize a desktop site for mobile, having one site work across all devices, and that mobile web is easy. It discusses the evolution of mobile markup languages and challenges with various devices and operating systems.
Mobile Revolution and Assessment - ATP 2011Peter Pascale
The document discusses the rise of mobile technology and its impact on various industries. It notes that mobile internet adoption grew much faster than previous technologies, with over 10 billion mobile devices sold in the first 10 years. Mobile is changing how people consume media through video streaming, time-shifting content, and content aggregation apps. Industries like education and testing are exploring opportunities in mobile learning, test preparation, and low-stakes assessments. Communication trends show social networking and mobile messaging on the rise.
Similar to ATSYD 13 Irene/Rob - Fairfax & Zeus Unwired (20)
ATSYD 13 - Jon Bradshaw - Brand TractionGavin Stewart
The document discusses the changing modern marketing landscape and the need for brands to adapt. It notes that traditional media is fragmenting and audiences are increasingly online and in control of their media consumption. It then presents a framework for brands to develop "hyper-connected advertising ecosystems" that integrate storytelling, relationship management, system building, and e-commerce approaches connected by brand and data. This is presented as a way for brands to keep up with the speed of ongoing changes in media consumption and better engage audiences.
ATSYD 13 Amy Weinberger & Cindy Deng - comScore & TurnGavin Stewart
This document discusses online video trends in Australia and the benefits of real-time bidding (RTB) video advertising. Some key points:
1. Online video watching in Australia has grown significantly from 2011 to 2013 in both the number of videos watched and total minutes watched.
2. A majority (78%) of internet users in Australia streamed a video in January 2013, spending on average 11 of 20 total online hours watching video.
3. An example campaign that aired a commercial during a TV show and then targeted similar audiences online through RTB video found those audiences were more likely to be in senior roles or key industries like marketing.
4. RTB video allows targeting audiences based on actual impressions
ATSYD13 Panel Where Is Mobile Advertising HeadingGavin Stewart
1. Smartphone usage in Australia is growing rapidly and surpassing personal computer use, with Android dominating the mass market and iOS users being younger and wealthier on average.
2. Mobile advertising is experiencing strong growth driven by the rise of smartphones, and advertising is becoming richer and more targeted as new formats replace old ones.
3. Location-based mobile advertising is positioned to be the next big driver of growth in the industry as marketers aim to reach consumers across all stages of the customer lifecycle.
ATSYD 13 Jason Barnes/Kaylie Smith - News Ltd/RubiconGavin Stewart
This document discusses how technology is bringing buyers and sellers together in digital advertising. It provides examples of how programmatic advertising benefits publishers through increased revenue, market share, and efficiency. It also benefits agencies and marketers through improved ROI, access to brand-safe environments, and efficiency gains. Data is a key benefit for all parties. The rise of programmatic guaranteed and private marketplaces allows buyers and sellers to automate direct sales transactions. Overall, technology is creating a more efficient digital advertising marketplace.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health.
ATSYD 13 - Ben Hourahine/Karen Davies - Amnesia Razorfish & Australia postGavin Stewart
This document discusses the increasing connection between the digital and physical worlds. It notes that while over 8 billion physical objects could potentially be connected digitally, currently only around 1% are connected. The presentation then outlines strategies for companies like Australia Post to leverage their large physical networks and assets to connect more deeply in the digital world, such as by creating digital versions of physical products or using physical locations to meet new digital demands.
ATSYD 13 - Social Media Monitoring Panel Gavin Stewart
The document discusses social media monitoring and its value as a strategic tool. It provides perspectives from several social media experts on how to effectively monitor social media conversations, leverage influencers, and measure the real-world impact and return on investment of social media activities. Key recommendations include focusing on meaningful conversations rather than just volume of conversations, preparing strategically by understanding different audiences, and directing social changes towards constructive goals.
The document discusses how companies can become more customer-centric by leveraging customer data and implementing personalization. It recommends developing a customer-centric strategy, analyzing customer data to find personalization opportunities, and executing a testing plan to personalize experiences. Companies can personalize experiences on their sites using data like customer profiles, behaviors, and traits. The document outlines a stepped approach from fundamental to advanced personalization techniques across channels to improve customer experiences.
ATSYD 13 Claire Kowarsky/Danielle Clarke - KHQ & TesltraGavin Stewart
The document discusses 5 key issues for keeping brands out of hot water: 1) having ethics as a starting point, 2) respecting privacy, 3) following spam rules like getting consent, identifying the sender, and including an unsubscribe option, 4) being responsible for all content on platforms, and 5) fulfilling all contractual obligations. The document provides examples for each issue area and emphasizes establishing ethical practices, respecting privacy with new laws allowing big penalties, avoiding spam by getting consent, and taking responsibility for content on sites.
The document discusses how the changing media landscape poses challenges for modern marketing. It notes that traditional television is fragmenting as audiences spend more time engaging with online and streaming media. This means that interruptive advertising is less effective as audiences are in control of their media consumption. The author argues that marketers need to change their approach from just focusing on what message to communicate and where, to considering why audiences would want to listen and engage. Marketers are encouraged to think about advertising across four areas - storytelling, relationship management, system building, and e-commerce - and focus on managing engagement across these areas. Digital media creates both opportunities like always-on content, but also challenges like needing to constantly feed content. Relationship marketing also needs
ATSYD 13 Jonathan Betts/Bryan Meredith - Westpac & Mediacomigital marketingGavin Stewart
The document announces a presentation on performance digital marketing tips for increasing ROI. Bryan Meredith, Head of Digital Marketing at Westpac Group, and Jonathan Betts, Group Account Director at MediaCom, will present on Tuesday, March 12th 2013 at 2:30pm. The presentation will provide killer tips for increasing return on investment through performance digital marketing.
ATSYD 13 Adrian farouk - LBi Australia Gavin Stewart
The document discusses strategies for brands to get their content shared online. It notes that the content that ranks best in search engines is content that people like and trust. It recommends that brands amplify relevant, fresh content to get better rankings than old content. The document also discusses the need to target individuals rather than platforms with engaging content that creates opportunities for further data collection. It provides an example of how Sony Mobile was able to increase brand perceptions and drive traffic to its site through a campaign on the Xperia Studio using engaging branded content. The key is moving beyond traditional advertising to community management and creating, curating, and instigating the spread of content.
1. The document summarizes keynotes and presentations from an advertising technology conference in Australia, including topics around marketing cinema experiences digitally, creative strategies with Google, using data to enhance online brand engagement, opportunities from Australia's National Broadband Network, using digital data and analytics, driving social media engagement, and deciding what aspects of a social media strategy to outsource.
2. Presenters included executives from 20th Century Fox, Google, LinkedIn, NBNCo, and representatives from advertising and PR agencies discussing actionable insights around various digital marketing topics.
3. Attendees could learn about measuring social media impact, developing engagement strategies, and monetizing digital opportunities.
1. Tablet:
-‐
the
New
Fron1er
Wednesday
13th
March,
2013
th
Irene
Ongkowidjaja
–
Fairfax
Rob
Marston
–
Zeus
Unwired
#ATMU
2. Content
• The
Australia
Tablet
Owner
• All
‘Devices’
are
not
created
equally
• What
is
the
Tablet
opportunity?
• Case
Study
-‐
Fairfax
Domain
#ATMU
5. The
Australia
Tablet
Market
• 2.5m units sold by the end of 2012
• 15% penetration growing to 30% in 2013
• Apple will have install base advantage in 2013
#ATMU
16. 50% of tablet uses are after 7pm
35%
30%
Day in the Life of Device Usage - Weekday
25%
20%
15%
10%
5%
% interactions
0%
Desktop
Mobile
Tablet
#ATMU
Source: IAB Three Device Lives: Tablets in context
18. Tablets are an entertainment device
Which of your devices best allows you to be entertained?
#ATMU
Source: IAB Three Device Lives: Tablets in context
20. People love exploring on tablets
Which of your devices best allows you to explore new things?
#ATMU
Source: IAB Three Device Lives: Tablets in context
27. Conclusion
• The
Tablet
User
is
• Connect
using
– At
home
– Rich
Immersive
content
– Older
– Preferably
video…
– More
engaged
– …even
longer
form
– Spending
– With
an
op1on
to
buy
– Watching
video
– In
tandem
with
TV
– Playing
games
– Aaer
7pm!
– Over
Wi-‐Fi
#ATMU
29. How
did
the
app
came
about?
•
Late
2010
we
no1ced
that
there
were
50,000
users
(and
growing)
that
accessed
our
website
&
iPhone
app
on
their
iPad
•
These
50,000
users
generated
3,000
property
email
enquiries
per
month
•
We
also
started
receiving
many
requests
from
our
users
asking
for
an
iPad
app
•
At
that
1me,
there
were
approximately
250,000
iPad
in
Australia
and
it
was
growing
strong.
Gi
Australia
survey
showed
that
12
months
from
then,
1
in
8
Australians
were
likely
to
buy
a
tablet
•
From
our
iPhone
app,
we
knew
that
apps
are
more
engaging
than
website
(Double
number
of
proper1es
were
being
shortlisted,
and
higher
conversion
to
leads)
So
we
knew
that
if
we
built
an
iPad
app,
we
would
already
have
:
1. Customer
base
that
will
switch
to
iPad
app
immediately
2. These
customer
base
were
growing
strongly
3. Higher
engagement
and
conversion
from
these
users
#ATMU
30. User testing – Video captures
What
was
the
build
process?
using Morae Observer
RESEARCH
• Started
with
analysing
iPad
user
profile
&
exis1ng
usage
behaviour
(when
is
it
being
used
most?)
• Determine
core
usage
tasks
&
MVP
• Determine
UX
and
Design
principles
&
guidelines
PROTOTYPE
• Figure
out
context
of
use
–
how
it
will
be
used?
• Compara1ve
review
• User
Sessions
–
Morae
Observer
-‐
internal
staffs,
USER
various
background
SESSIONS
•
Agent
visits
–
they
are
our
consumers
too
•
Building
(with
lots
of
tweaks
as
we
go!)
BUILD
•
Test,
test
and
test
–
make
sure
it
feels
right
•
Get
colleagues
&
friends
to
use
the
app
for
their
TWEAKS
weekend
inspec1ons
prior
to
release
TEST
#ATMU
31. Lessons
Learnt
Result
•
Build
the
basic
right
first
1me
•
16,000
downloads
&
200
posi1ve
ra1ngs/
•
Keep
it
simple
reviews
within
1
week
(before
marke1ng
•
Add
features
as
you
go
commenced)
•
Understand
and
listen
to
users
•
1st
day
of
marke1ng
=
5,000
downloads
•
Tweak
and
descope
•
Achieved
our
50,000
downloads
in
3
weeks
•
The
map!
•
Very
posi1ve
–
happy
users
&
agents
•
Fresh
perspec1ve
of
loca1on
•
4.5
star
ra1ngs
in
App
Store
•
More
open
minded
•
#1
Lifestyle
category,
#1
Overall
•
Interac1ve
category,
and
#2
Lifestyle
category
in
NZ
•
Intui1ve
&
Easy
to
use
•
Winner
for
Best
Classifieds
–
AIMIA
•
How
do
I
refine
my
search?
•
Top
Lifestyle
iPad
app
‘Rewind
2011’
-‐
•
How
do
I
search
for
mul1ple
suburbs?
iTunes
• Satellite
&
Hybrid
mode
for
map
• Top
25
All
1me
free
Lifestyle
iPad
app
in
Australia
–
iTunes
• Top
20
App
Store
Best
of
2012
-‐
iTunes
#ATMU