Many cultural organizations have not adapted their priorities or efforts to reflect the progressive modes of communication that have evolved over the last 10 years. Mobile devices, social networks, and search engine marketing were probably not on your radar even 10 years ago, but now they are all critical channels for reaching constituents of all ages and backgrounds. Using research and case studies from cultural organizations Erik Gensler will provide guidelines and tips to focus and bolster your digital marketing material through exploration of: social media, web analytics, website strategy, digital advertising, mobile and more.