Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
facebook.com/capacityinteractive 
@capacityint
source: Accenture Interactive CMO Study for AdWeek July 1, 2014
 
 

Friends of Fans 
Interest Targeting 
Lookalikes 
Fans , Remarketing & CRM
Impressions 
1.1 million 
1.4 million 
Clicks 
2,000 
.2% CTR 
27,000 
2% CTR 
Conversions 
65 $12,000 Revenue 
128 
$23,0...
Seattle Opera begins our second half-century with a signature blend of the familiar and the unexpected. 
Announcing our 20...
Topic & Contextual 
Interest Targeting 
Lookalikes 
Remarketing
Source: Pew Research Center’s Internet & American Life Project
Source: eMarketer
Source: Pew Research Center’s Internet & American Life Project
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference
Upcoming SlideShare
Loading in …5
×

Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference

1,145 views

Published on

Google, Facebook, and other companies have incredible amounts of consumer behavioral and purchase intent data that art organizations can leverage to create more conversions online. Through case studies and examples, this session will show you how nonprofit arts organizations are using this data to reach their best prospects online

Erik Gensler, President of Capacity Interactive
Ceci Dadisman Director of Marketing & PR Palm Beach Opera .

Published in: Marketing
  • My brother found Custom Writing Service ⇒ HelpWriting.net ⇐ and ordered a couple of works. Their customer service is outstanding, never left a query unanswered.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Online Advertising: Using Data to Drive Conversions for National Art Marketing Conference

  1. 1. facebook.com/capacityinteractive @capacityint
  2. 2. source: Accenture Interactive CMO Study for AdWeek July 1, 2014
  3. 3.   
  4. 4. Friends of Fans Interest Targeting Lookalikes Fans , Remarketing & CRM
  5. 5. Impressions 1.1 million 1.4 million Clicks 2,000 .2% CTR 27,000 2% CTR Conversions 65 $12,000 Revenue 128 $23,000 Revenue -33% ROI 360% ROI Cost $18,000 $5,000 Plus with Facebook you get: 89,000 Likes, Comments, Shares 1,600 Page Likes online
  6. 6. Seattle Opera begins our second half-century with a signature blend of the familiar and the unexpected. Announcing our 2014/2015 Season. View Season & Renew Today>> goo.gl/nRB5bG Renew by 3/15 to retain or upgrade your seat location. Raise a glass to FREE PARKING! Subscribers park for free, so renew today: >> goo.gl/nRB5bG When it comes to parking, the closer, the better. For the most convenient parking options, make sure to renew before MARCH 21st. Seattle Opera begins our second half-century with a signature blend of the familiar and the unexpected. Announcing our 2014/2015 Season. View Season & Renew Today>> goo.gl/nRB5bG Renew by 3/15 to retain or upgrade your seat location. SAME SEAT. LOWEST PRICE. Did you know that ticket prices vary depending on when you purchase? >> goo.gl/nRB5bG To keep your seats at the best price, renew your subscription by MARCH 15th.
  7. 7. Topic & Contextual Interest Targeting Lookalikes Remarketing
  8. 8. Source: Pew Research Center’s Internet & American Life Project
  9. 9. Source: eMarketer
  10. 10. Source: Pew Research Center’s Internet & American Life Project

×