Presented by: Brian Murphy, Head of Product, Ad Revenue, Instart

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Using artificial intelligence to maximize publisher revenue
Brian Murphy – Head of Product, Media

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About Us
80+
patents
• Original Research
• Experts from Google,
VMWare, Amazon,
Twitter
10+
awards
$170M
invested

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Our mission is to help
leading global brands
deliver a faster, safer
and more profitable
digital experience
Our clients typically enjoy 5-20% higher digital advertising revenue via improved
ad viewability, more paid impressions, higher CPMs and greatly improved customer experience

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Leading media brands around the world use Instart to optimize digital
experience, delight customers, and increase revenue

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You’ve done an amazing job with iconic brands, compelling content and enormous
audiences

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But to get paid for your hard work, you need to overcome structural industry
problems, and publishers are at an increasing disadvantage

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• Improving advertising viewability
• Recovering impressions and revenue
lost to ad blocking software
• Understanding and controlling
invalid / non-human traffic
Artificial Intelligence: Very helpful for improving transparency and trust between
advertisers and publishers + restoring control and revenue to publishers
AI allows all of this be automatic and data driven - to cost-effectively scale

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• Content speed is directly tied to consumer
engagement, conversion and life time value
• Advertising must be viewable for at least
one second to convert to revenue
• Ideal solution would deliver content and
advertising simultaneously
• AI can balance both for optimal consumer
experience and revenue
Using AI to accelerate ads – ensuring more are shown inside the viewability
window: More €/$/£
Key Insight: Deliver content fast and advertising as close to simultaneously as possible –
result is up to 10% higher advertising revenue 8

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Before and after: Instart Ad Acceleration
PRONTO GOES HERE

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Your digital revenue is under attack

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Ad Recovery: What is the real truth?
PUBLISHER AD BLOCKER
• 20-30% ad blocker adoption
across Europe
• Revenue Model = Extortion
• Worst offenders are long-tail sites, but
biggest losers are premium publishers

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Ad Recovery: AI Can Help
• A transparent solution that scales
across formats and devices
• Publisher retains control
• Gets smarter each day (currently
recovering billions of impressions)
• Keeps money out of the Extortion
Ecosystem
Blocked

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Ad Recovery: AI Can Help
• A transparent solution that scales
across formats and devices
• Publisher retains control
• Gets smarter each day (currently
recovering billions of impressions)
• Keeps money out of the Extortion
Ecosystem
Unblocked With Instart

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AI-based ad recovery does NOT degrade consumer experience or brand
Multivariate testing results (min 2M users per cohort)
Publisher Metrics No Ad Blocker present
(Baseline)
Ad Blocker present - w/Ads unblocked
(As a % of Baseline)
Pages per visit 100% 98%
Time on site 100% 101%
Repeat visits 100% 99%
Click through rate 100% 102%
Consumer engagement data from one of the world’s top 5 publishers
now recovering 500 million pages per month with Instart

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• You are already doing the work to generate
content and attract visitors
• AI provides substantial opportunities to gain
back control and revenue
• AI provides transparency that will increase
trust between marketers and publishers
• Our team is here – please come chat to us!
Summary and next steps
Fastest, easiest way to restore your rights and drive substantial incremental revenue

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Thank you!