Digiday Publishing Summit Europe: See Beyond Views
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Presented by: Jeroen Wijering, Co-Founder & Chief Innovation Officer, JW Player
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Digiday Publishing Summit Europe: See Beyond Views
- 1. See Beyond Views Driving Quality & Growth with Video Intelligence
- 2. A Shift ... 01 |From autoplay to click-to-play “Most our views are still auto-play, we need to change that” 02 | From user acquisition to retention “With Facebook, we spend more as we learn more.” 03 |From viral to evergreen content “You could say we are becoming more like a TV channel” 04 | From inventory volumes to segments “There’s buyers for outstream, if you label it correctly.” 05 |From visibile to actionable data “At the moment have a lot of analytic tools, perhaps too many”
- 3. How to tread carefully? Leveraging Video Intelligence
- 4. Combining Video Metadata ... Shot & Scene Segmentation Audiovisual Labelling Speech & OCR Transcription Frame & Shot Highlighting
- 5. … With Consumption Data ... 64 Quality of ExperienceUser Engagement Fill Rates & CPMs Player & Device Context 31 58 57 $13
- 6. … Into Data Driven Products ... Automated Workflows For publishing & analyzing videos Adaptive Players That respond to CDN & adserver Personalized Experiences For search & recommendations Video Player Bidding For increased fill rates & CPMs
- 7. .. That Work (Forrester Total Economic ImpactTM): 9% Total Cost Avoidance 10% Less Viewer Dropoff 19% More Viewer Engagement 23% Higher fill rates & CPMs