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MMHealthcare
Consulting
Focused on manufacturers, providers,
and distributors, the practice centers
on achieving breakthrough performance
and results utilizing insightful thinking,
disciplined execution and
thoughtful leadership.
We utilize our extensive health care
experience and network to help our clients
accelerate growth and over-achieve
their objectives.
As a boutique healthcare consultancy, we advise our
healthcare clients in a highly collaborative way providing
value-added insights and implementable solutions
Growth Marketing Strategy
Fact-based
and discerning strategic
thinking to plan for and
achieve optimal
growth
Traditional and
non-traditional marketing
services with a focus on
interpreting market
dynamics driven by the
changing healthcare
environment
Vision-based strategic
plans backed by research
specific to each unique
market, offering and
customers
Sales Training Supply Chain
Sales strategy to reduce
the sales cycle, grow
share and deliver greater
customer value and better
results
Sales training and
executive solution
training with an emphasis
on the
“Voice of the Customer”
Hands-on logistical
solutions that deliver
excellent and flexible
outcomes
to enhance work-flow and
reduce costs
Growth
 Identify and validate new revenue and profitable growth
opportunities
 Investigate, research, and determine growth prospects
through strategic and fact-based planning
Marketing
 Develop initiatives which drive better results:
– Customer messaging and insight
– Product positioning
– New product launches/feasibility studies
– New opportunities for existing portfolio
– Value proposition development/strategy statements
 Investigate the changing needs of each customer and market
 Conduct qualitative market research, planning, and diagnosis
with growth-oriented recommendations
Sales
 Translate current marketing strategy and product/service
offering into incremental sales
 Assess sales force effectiveness together with structure,
development, and resource deployment
 Establish Channel strategies to include vendor and distribution
optimization
 Create “Voice of the customer” reviews as building blocks for
sales strategy
 Segment and target customers to optimally allocate resources,
increase penetration and profitability
 Conduct GPO assessments and comparative benchmarking
Strategy
 Develop and execute a “go to market” strategy
 Develop strategic plans and recommendations in order to gain
sales management and executive ownership
 Develop media strategies to reach the customer and identify
the most effective marketing targets
Supply
Chain
 Logistics consulting and warehouse design focused on
optimizing networks and infrastructure
 GPO assessment and selection
 Hospital cost reduction strategies and supplier relations
Sales and
Healthcare
Market
Training
 Solution selling and sales force seminars with online
instruction
 Education and training focused on healthcare trends and
environmental impacts
– Focus on changing regulations and the macro-environment such as
patient demographics, governmental regulations, consolidation of
healthcare entities and the establishment of Accountable Care
Organizations (ACO’s)
 Develop trust and build strong relationships
 Create value utilizing our extensive skill set
 Explore all options to “get it right”
 Yield positive financial results while
demonstrating integrity and accountability
 Remain flexible and informed
 Presented with a problem, always solve it
“Understand our clients needs first,
then create unique solutions”
Monica Minore is a healthcare industry professional with extensive experience in general
management, hospital marketing and sales leadership across multiple healthcare channels. Monica’s
career has spanned more than twenty years in sales, sales leadership and general management within
Baxter Healthcare, Allegiance Healthcare, and Cardinal Health. She has been successful in leading both
manufacturing and distribution businesses with a focus on helping hospitals optimize patient care and
improve safety while controlling costs. Leveraging operational quality systems and utilizing cross-
functional teams is critical to her success. Monica has extensive knowledge creating integrated customer
solutions designed for today’s healthcare environment. Monica has her M.B.A from Drexel University and
a B.S in Business Administration from Arizona State University.
Alana Kaminski is an accomplished senior leader within the healthcare industry. With her career
spanning over twenty years, including positions at Baxter, Allegiance, and Cardinal Health, she has
extensive experience in consulting, sales and sales leadership, finance, and business strategy. She
worked with senior healthcare leaders to deliver problem-solving financial and strategic solutions while
driving savings and increasing quality. She developed and staffed a new laboratory distribution sales
force. She also has experience in the financial industry in structuring, underwriting, and pricing loan
proposals for Fortune 500 companies. Most recently, she has focused on developing and implementing
business strategy, marketing plans, and sales leadership customized to her clients needs. Alana has a
M.B.A. from Carnegie Mellon Tepper School of Business and a B.S. in Medical Technology from Indiana
University of Pennsylvania.
Monica Minore
Principal
973-632-8564
monica@mmhealthcare.net

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Capabilities 1 2016

  • 2. Focused on manufacturers, providers, and distributors, the practice centers on achieving breakthrough performance and results utilizing insightful thinking, disciplined execution and thoughtful leadership. We utilize our extensive health care experience and network to help our clients accelerate growth and over-achieve their objectives.
  • 3. As a boutique healthcare consultancy, we advise our healthcare clients in a highly collaborative way providing value-added insights and implementable solutions Growth Marketing Strategy Fact-based and discerning strategic thinking to plan for and achieve optimal growth Traditional and non-traditional marketing services with a focus on interpreting market dynamics driven by the changing healthcare environment Vision-based strategic plans backed by research specific to each unique market, offering and customers Sales Training Supply Chain Sales strategy to reduce the sales cycle, grow share and deliver greater customer value and better results Sales training and executive solution training with an emphasis on the “Voice of the Customer” Hands-on logistical solutions that deliver excellent and flexible outcomes to enhance work-flow and reduce costs
  • 4. Growth  Identify and validate new revenue and profitable growth opportunities  Investigate, research, and determine growth prospects through strategic and fact-based planning Marketing  Develop initiatives which drive better results: – Customer messaging and insight – Product positioning – New product launches/feasibility studies – New opportunities for existing portfolio – Value proposition development/strategy statements  Investigate the changing needs of each customer and market  Conduct qualitative market research, planning, and diagnosis with growth-oriented recommendations
  • 5. Sales  Translate current marketing strategy and product/service offering into incremental sales  Assess sales force effectiveness together with structure, development, and resource deployment  Establish Channel strategies to include vendor and distribution optimization  Create “Voice of the customer” reviews as building blocks for sales strategy  Segment and target customers to optimally allocate resources, increase penetration and profitability  Conduct GPO assessments and comparative benchmarking Strategy  Develop and execute a “go to market” strategy  Develop strategic plans and recommendations in order to gain sales management and executive ownership  Develop media strategies to reach the customer and identify the most effective marketing targets
  • 6. Supply Chain  Logistics consulting and warehouse design focused on optimizing networks and infrastructure  GPO assessment and selection  Hospital cost reduction strategies and supplier relations Sales and Healthcare Market Training  Solution selling and sales force seminars with online instruction  Education and training focused on healthcare trends and environmental impacts – Focus on changing regulations and the macro-environment such as patient demographics, governmental regulations, consolidation of healthcare entities and the establishment of Accountable Care Organizations (ACO’s)
  • 7.  Develop trust and build strong relationships  Create value utilizing our extensive skill set  Explore all options to “get it right”  Yield positive financial results while demonstrating integrity and accountability  Remain flexible and informed  Presented with a problem, always solve it “Understand our clients needs first, then create unique solutions”
  • 8. Monica Minore is a healthcare industry professional with extensive experience in general management, hospital marketing and sales leadership across multiple healthcare channels. Monica’s career has spanned more than twenty years in sales, sales leadership and general management within Baxter Healthcare, Allegiance Healthcare, and Cardinal Health. She has been successful in leading both manufacturing and distribution businesses with a focus on helping hospitals optimize patient care and improve safety while controlling costs. Leveraging operational quality systems and utilizing cross- functional teams is critical to her success. Monica has extensive knowledge creating integrated customer solutions designed for today’s healthcare environment. Monica has her M.B.A from Drexel University and a B.S in Business Administration from Arizona State University. Alana Kaminski is an accomplished senior leader within the healthcare industry. With her career spanning over twenty years, including positions at Baxter, Allegiance, and Cardinal Health, she has extensive experience in consulting, sales and sales leadership, finance, and business strategy. She worked with senior healthcare leaders to deliver problem-solving financial and strategic solutions while driving savings and increasing quality. She developed and staffed a new laboratory distribution sales force. She also has experience in the financial industry in structuring, underwriting, and pricing loan proposals for Fortune 500 companies. Most recently, she has focused on developing and implementing business strategy, marketing plans, and sales leadership customized to her clients needs. Alana has a M.B.A. from Carnegie Mellon Tepper School of Business and a B.S. in Medical Technology from Indiana University of Pennsylvania.