1. Mark McMahon – Exequor Senior Consultant
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Consulting Competencies
 Pharmaceutical & biotech business strategy
 Sales and marketing operations, including IT
 Sales and marketing effectiveness and change management
 Sales force size & structure and new commercial models
 SFA and CRM Strategy, Planning and deployment
 Training
 Business intelligence, reporting and analytics
 Brand Launches
 Leadership Strategy
 Digital Marketing Strategy
Business Experiences/Education
 25+ years in life sciences; worked for two top 10 pharmaceutical
companies, an advertising firm, a multi-channel firm focusing on
e-mail campaigns, and a data marketing services group.
 Post graduate courses on Digital Marketing Strategy, BA Labor
Management Relations Rutgers University, New Brunswick,
New Jersey, USA
 Certificate Programs ( Project Management with Social
Entrepreneurship, and Social Media Management), William
Paterson University, Wayne, NJ, USA
Industry and Project Experience
 OPERATIONS: Director Field Analysis, Targeting and Alignment.
Commercial Operations contributions to process improvements,
product launches, sales force launches and sizing. Managed
requests of 24+ sales forces, including the Oncology brands.
 MARKETING: Brand Manager for both a $350 Mil and a $65 mil
Brand. Ran advertising partnership account for an Advertising firm.
Doubled the annual business to $1.2 Mil, while maintaining the same
headcount.
 SALES: Exceeded $1 Mil annual goal in both recent client
engagement positions. Consulted and sold $1.5 Mil in new business
for complex Sales Force Automation and Document Procurement
Solutions, 120% of goal.
 LAUNCH STRATEGY & PLANNING: Participated at many different
levels, in numerous Brand launch and planning strategies, throughout
multiple disease states.
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Role
Name
Senior Consultant
Mark McMahon
1-973-666-1931
https://www.linkedin.com/in/markfmcmahon