Health (care) marketing is an innovative approach to public health that applies traditional marketing principles alongside science-based strategies for prevention, health promotion, and protection. In Kenya, circumcision is being promoted to prevent HIV by treating it as a product, making it accessible in local places, creating awareness to promote it, and considering the procedure cost. Health promotion aims to enable people to control their health and determinants by building healthy policy, supportive environments, community action, personal skills, and reorienting health services.

1. Health (care) Marketing Submitted by: BSBM 401Beverly Jean GombaSubmitted to:Mr.ChristianUmlas

2. Health (Care) Marketing is an innovative approach to public health that applies traditional marketing principles and theories alongside science-based strategies to prevention, health promotion and health protection

3. Example: The current drive in Kenya is to promote circumcision among communities that do not customarily circumcise. Medical researchers have recently documented that circumcision is 65% effective in preventing HIV infection among men.

4. The marketing strategy would follow the traditional 4 "P's" of marketing namely:The "product" in question in this cases the surgical procedure.The "place" which refers to the access to this procedure."Promotion" refers to creating awareness and hence demands."Price" refers to the cost of the procedure e.g. money, time, reputation etc.

5. Health Promotion"It is the process of enabling people to increase control over their health and its determinants, and thereby improve their health".

6. FIVE ACTION AREAS OF HEALTH PROMOTIONBuild healthy public policyCreate supportive environmentsStrengthen community actionDevelop personal skillsReorient health services

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8. QUIZ 

9. 1. is an innovative approach to public health that applies traditional marketing principles and theories alongside science-based strategies to prevention, health promotion and health protection

10. 2-5. GIVE ATLEAST 4 ACTION AREAS OF HEALTH PROMOTION