The Marcus Graham Project is launching an advertising bootcamp in summer 2009 to provide diverse talent exposure and experience in the advertising industry. The 11-week bootcamp will train a team of 8-10 people in skills like graphic design, copywriting, and account management. The team will create a marketing campaign for a client around the topic of sustainable living. Their work will be filmed as a web series to promote diversity in the advertising field. The bootcamp aims to address the lack of diversity in the American advertising industry.
The document summarizes key insights from the Cannes Lions International Festival of Creativity. It discusses themes such as brands moving from creating campaigns to movements that people are passionate about; the importance of understanding millennial consumption habits; the need for brands' social impact partnerships and marketing to credibly inspire real change; how music branding requires adding value through experiences rather than just sponsorships; and innovations in wearable technology enhancing human experiences. The conclusion is that technology must serve people, not just data, and influencer marketing may help bridge the tension if it focuses on human attention rather than statistics.
Cannes Lions workshop: 5 best practices for better brand experience designJack Morton Worldwide
Johnny Marques, Executive Creative Director of brand experience agency Jack Morton Worldwide, led a workshop at the 2013 Cannes Lions Festival about designing meaningful brand experiences. The workshop focused on five principles for great brand experiences: overstay checkout, community and purpose, useful and purpose, and shareable and purpose. After learning the principles, delegates applied them to a creative brief and presented their ideas.
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
The document provides an overview of The Glitch, a digital agency that specializes in creating engaging social media campaigns and digital content. In 3 sentences:
The Glitch has experience running successful social media campaigns for brands like Quiksilver India and launching viral videos. They create interactive digital experiences including mobile apps, online games, and interactive videos. The agency has won over 12 digital awards for their innovative work across social media, video, and mobile platforms.
Top 10 lessons about brand experience marketing from Cannes LionsJack Morton Worldwide
The document provides 10 lessons learned from the 2013 Cannes Lions International Festival of Creativity. The key takeaways are that brands need to be braver in their creative ideas, focus on being makers by creating experiences rather than just ideas, design experiences with people at the center, solve consumer problems to improve lives, emotion still matters more than technology, seek innovation from outside perspectives, creativity directly impacts business performance, all marketers are storytellers, and the importance of a strong creative brief to spark new ideas.
Cannes 2014: Where Creativity, Technology, & The Human Element MeetAustin Anderson
In collaboration with Kyle Duckitt, we created this presentation while interning at Energy BBDO. Our goal was to inform the agency on what our biggest takeaway was from Cannes 2014: The combination of creativity and technology to tell a story rich in the human element.
Video Links:
Melbourne: https://www.youtube.com/watch?v=rg74NzJlGp0
Chipotle: https://www.youtube.com/watch?v=reDRAHn3XkY
Happy: https://www.youtube.com/watch?v=BRYiBL6zpdo
Milka: https://www.youtube.com/watch?v=dWRD3Kz5wYc
G-Star: https://www.youtube.com/watch?v=U6z8YfKR3to
A presentation I did in conjunction with Austin Anderson while interning at Energy BBDO. We went through all the Cannes winners and selected 5 campaigns that really highlighted where Creativity, Technology, and the Human Element meet.
The document summarizes key insights from the Cannes Lions International Festival of Creativity. It discusses themes such as brands moving from creating campaigns to movements that people are passionate about; the importance of understanding millennial consumption habits; the need for brands' social impact partnerships and marketing to credibly inspire real change; how music branding requires adding value through experiences rather than just sponsorships; and innovations in wearable technology enhancing human experiences. The conclusion is that technology must serve people, not just data, and influencer marketing may help bridge the tension if it focuses on human attention rather than statistics.
Cannes Lions workshop: 5 best practices for better brand experience designJack Morton Worldwide
Johnny Marques, Executive Creative Director of brand experience agency Jack Morton Worldwide, led a workshop at the 2013 Cannes Lions Festival about designing meaningful brand experiences. The workshop focused on five principles for great brand experiences: overstay checkout, community and purpose, useful and purpose, and shareable and purpose. After learning the principles, delegates applied them to a creative brief and presented their ideas.
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
The document provides an overview of The Glitch, a digital agency that specializes in creating engaging social media campaigns and digital content. In 3 sentences:
The Glitch has experience running successful social media campaigns for brands like Quiksilver India and launching viral videos. They create interactive digital experiences including mobile apps, online games, and interactive videos. The agency has won over 12 digital awards for their innovative work across social media, video, and mobile platforms.
Top 10 lessons about brand experience marketing from Cannes LionsJack Morton Worldwide
The document provides 10 lessons learned from the 2013 Cannes Lions International Festival of Creativity. The key takeaways are that brands need to be braver in their creative ideas, focus on being makers by creating experiences rather than just ideas, design experiences with people at the center, solve consumer problems to improve lives, emotion still matters more than technology, seek innovation from outside perspectives, creativity directly impacts business performance, all marketers are storytellers, and the importance of a strong creative brief to spark new ideas.
Cannes 2014: Where Creativity, Technology, & The Human Element MeetAustin Anderson
In collaboration with Kyle Duckitt, we created this presentation while interning at Energy BBDO. Our goal was to inform the agency on what our biggest takeaway was from Cannes 2014: The combination of creativity and technology to tell a story rich in the human element.
Video Links:
Melbourne: https://www.youtube.com/watch?v=rg74NzJlGp0
Chipotle: https://www.youtube.com/watch?v=reDRAHn3XkY
Happy: https://www.youtube.com/watch?v=BRYiBL6zpdo
Milka: https://www.youtube.com/watch?v=dWRD3Kz5wYc
G-Star: https://www.youtube.com/watch?v=U6z8YfKR3to
A presentation I did in conjunction with Austin Anderson while interning at Energy BBDO. We went through all the Cannes winners and selected 5 campaigns that really highlighted where Creativity, Technology, and the Human Element meet.
kf!g is a marketing and public relations firm that specializes in strategic reputation development and brand recognition through creative campaigns. They develop comprehensive strategies to increase media exposure, partnerships, and speaking engagements for clients in order to build their public perception and enhance their brands. kf!g has represented clients across various industries and created successful campaigns through innovative storytelling, unique events, and media placements. Their approach focuses on activating sustainable brand awareness and loyalty.
The Honey Partnership is a marketing services agency that helps businesses grow and globalize. They specialize in social-creative services, combining social media with creative problem-solving. Their services include social strategy, PR and social management, brand and product launches, and creative campaigns. They have experience working with both B2C and B2B brands in various industries. Their case studies demonstrate success in building communities, creating viral content, generating media coverage, and supporting crowdfunding campaigns.
This document discusses the power of storytelling for brands. It provides an overview of Conductor Brand Programming, a company that helps brands tell their story across different media channels in an engaging way. Conductor believes that a brand's story is key to building meaningful and profitable connections with consumers. The document outlines Conductor's services and approach, which involves developing a brand's story foundation and programming it through various forms of content across multiple screens. Case studies are also presented to demonstrate Conductor's work helping brands like Stouffer's and the National Hockey League tell their story.
With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary.
Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd
You’re in safe hands with Kommando.
After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long ...Donnie Clapp
In "Finding Your Voice: Creating Strong Bonds with Your Customers via Social Media", I talked about how speaking authentically to your brand's audience is no different, in the end, than hanging out with your best friends. Both become easy when you let go of pretension and allow your true self to show through.
Now, in "After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term", I talk about how being successful long-term is like a successful marriage: difficult but possible, and very dependent on working to keep the passion alive through constant communication.
See the full video of this presentation here: http://www.youtube.com/watch?v=viS8cnaqTn0
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
Lynne d Johnson, Director of Digital and Social Media Strategy, at Waggener Edstrom, presented Digital Storytelling For Brands at Brand Camp University in New York City on May 20, 2013 as part of Internet Week #iwnybcu13. Learn the structure for telling amazing stories about your brand with digital media.
The New Marketing Landscape By Dan Pankrazguest7e5b6a
A presentation on the new media landscape affecting modern brands. Created using other great slideshare presentations, this presentation showcases some great brands who 'get' modern day marketing
TBWA quote compilation on change on mad-blog.commad blog
Some Brands don't like change.
Change doesn't much care.
Today the people live in the network era,
while lots of brands stick in the industrial age,
relying on industrial strategies, tactics & metrics.
If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate.
But how?
An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change.
We simply put those statements togehter to unfold the whole story.
Source: mad-blog.com
This document summarizes the services offered by The Glitch, a digital marketing agency. They specialize in marrying strategy with technology to create digital stories and experiences for brands. Their services include creative and content development, e-commerce strategy, social media marketing, and integrated marketing campaigns. They have experience working with over 45 brands across various industries. The document provides examples of campaigns they have run, including interactive apps, command centers for events, and custom digital experiences.
The document discusses strategies for integrating advertising and brands into live social media discussions around major events. It provides examples of how brands have utilized real-time marketing (RTM) during events like the Super Bowl, Grammys, Oscars, and SXSW. The examples illustrate how brands are using social media, rich media ads, custom opportunities, and interactive elements to engage audiences in real-time and stay top-of-mind during popular televised events and festivals.
These are lessons that I have learned from studying Propagation Planning in 2009. These lessons will help you understand the philosophy, review case studies and apply the method to your communication plans.
Verity Evans is a strategist and partner at the brand agency venturethree. She discusses how building brands has changed and why that's beneficial. Brands now need to stand for a purpose that matters to people rather than just business goals. They should establish principles over rigid rules and make brand an operating system across the whole company. To truly connect with people, brands must back up their purpose with actions, co-create with customers, and continually evolve every day.
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
Congratulations! You’re attending SXSW Interactive, one of the top communications trend events in the world. We recognize what you get out of your investment in time and resources is directly proportional to your investment in preparation. So, we asked some of our veteran SXSWi attendees what they think.
In this guide, you'll find tips and ticks on surviving Austin and SXSW, session recommendations, parties, our favorite places to eat, and more!
We look forward to seeing you @SXSW!
The document discusses several client projects kf!g worked on, including developing marketing campaigns for Groasis Waterboxx, Heidi Roizen's music launch, the Silicon Valley Space Center, Naveen Jain's various ventures, Isha Foundation, and more. Kf!g's services included creating strategic plans, generating media coverage through unique events and storytelling, and helping clients achieve their goals of brand building, reputation management, and revenue growth.
Justin Larsen is a creative directional machine that has worked on campaigns for many major brands. He has over 15 years of experience in design, development, and creative direction. Some of his past clients include Visa, FX Networks, Naked Juice, Ultimate Poker, Pennzoil, and Belkin. His specialties include web design, mobile design, development specifications, client presentations, and digital marketing strategy.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to chronicle the growth of a child into adulthood.
The document discusses fundamentals of creative development for advertising ideas. It provides examples of participatory ads that involve consumers, such as allowing users to play a role in developing ad spots. The value is in making the idea part of daily life, providing utility, or getting consumers to take action. Good ideas are participatory, interactive, user-generated, shareable, useful and enduring. They come from understanding media, technology, behavior and having a relevant creative idea, such as enabling customers to extend happy hour or crowdsourcing clean restrooms. The shortcoming of some efforts is lack of scale or reach. Success requires a combination of advertising, social media, experiential marketing, mobile and shareable ideas on platforms.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Своя история на страницах раздела «О нас» повышает доверие посетителей и улучшает их взаимодействие с сайтом. В презентации - рекомендации и примеры зарубежных и отечественных сайтов. В формате статьи: http://www.cmsmagazine.ru/library/items/internet-marketing/well-written-page/
1) An online learning network used HP technology and game creation to teach STEM+ subjects, capturing students' and instructors' imaginations.
2) A study of engineering student game design teams found that concentration, collaboration, and dedication increased as students learned course concepts through game development.
3) The document discusses transitioning teachers into the role of "game masters" to guide student learning through virtual worlds and game design, and challenges of implementing emerging technologies in education.
kf!g is a marketing and public relations firm that specializes in strategic reputation development and brand recognition through creative campaigns. They develop comprehensive strategies to increase media exposure, partnerships, and speaking engagements for clients in order to build their public perception and enhance their brands. kf!g has represented clients across various industries and created successful campaigns through innovative storytelling, unique events, and media placements. Their approach focuses on activating sustainable brand awareness and loyalty.
The Honey Partnership is a marketing services agency that helps businesses grow and globalize. They specialize in social-creative services, combining social media with creative problem-solving. Their services include social strategy, PR and social management, brand and product launches, and creative campaigns. They have experience working with both B2C and B2B brands in various industries. Their case studies demonstrate success in building communities, creating viral content, generating media coverage, and supporting crowdfunding campaigns.
This document discusses the power of storytelling for brands. It provides an overview of Conductor Brand Programming, a company that helps brands tell their story across different media channels in an engaging way. Conductor believes that a brand's story is key to building meaningful and profitable connections with consumers. The document outlines Conductor's services and approach, which involves developing a brand's story foundation and programming it through various forms of content across multiple screens. Case studies are also presented to demonstrate Conductor's work helping brands like Stouffer's and the National Hockey League tell their story.
With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary.
Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd
You’re in safe hands with Kommando.
After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long ...Donnie Clapp
In "Finding Your Voice: Creating Strong Bonds with Your Customers via Social Media", I talked about how speaking authentically to your brand's audience is no different, in the end, than hanging out with your best friends. Both become easy when you let go of pretension and allow your true self to show through.
Now, in "After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term", I talk about how being successful long-term is like a successful marriage: difficult but possible, and very dependent on working to keep the passion alive through constant communication.
See the full video of this presentation here: http://www.youtube.com/watch?v=viS8cnaqTn0
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
Lynne d Johnson, Director of Digital and Social Media Strategy, at Waggener Edstrom, presented Digital Storytelling For Brands at Brand Camp University in New York City on May 20, 2013 as part of Internet Week #iwnybcu13. Learn the structure for telling amazing stories about your brand with digital media.
The New Marketing Landscape By Dan Pankrazguest7e5b6a
A presentation on the new media landscape affecting modern brands. Created using other great slideshare presentations, this presentation showcases some great brands who 'get' modern day marketing
TBWA quote compilation on change on mad-blog.commad blog
Some Brands don't like change.
Change doesn't much care.
Today the people live in the network era,
while lots of brands stick in the industrial age,
relying on industrial strategies, tactics & metrics.
If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate.
But how?
An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change.
We simply put those statements togehter to unfold the whole story.
Source: mad-blog.com
This document summarizes the services offered by The Glitch, a digital marketing agency. They specialize in marrying strategy with technology to create digital stories and experiences for brands. Their services include creative and content development, e-commerce strategy, social media marketing, and integrated marketing campaigns. They have experience working with over 45 brands across various industries. The document provides examples of campaigns they have run, including interactive apps, command centers for events, and custom digital experiences.
The document discusses strategies for integrating advertising and brands into live social media discussions around major events. It provides examples of how brands have utilized real-time marketing (RTM) during events like the Super Bowl, Grammys, Oscars, and SXSW. The examples illustrate how brands are using social media, rich media ads, custom opportunities, and interactive elements to engage audiences in real-time and stay top-of-mind during popular televised events and festivals.
These are lessons that I have learned from studying Propagation Planning in 2009. These lessons will help you understand the philosophy, review case studies and apply the method to your communication plans.
Verity Evans is a strategist and partner at the brand agency venturethree. She discusses how building brands has changed and why that's beneficial. Brands now need to stand for a purpose that matters to people rather than just business goals. They should establish principles over rigid rules and make brand an operating system across the whole company. To truly connect with people, brands must back up their purpose with actions, co-create with customers, and continually evolve every day.
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
Congratulations! You’re attending SXSW Interactive, one of the top communications trend events in the world. We recognize what you get out of your investment in time and resources is directly proportional to your investment in preparation. So, we asked some of our veteran SXSWi attendees what they think.
In this guide, you'll find tips and ticks on surviving Austin and SXSW, session recommendations, parties, our favorite places to eat, and more!
We look forward to seeing you @SXSW!
The document discusses several client projects kf!g worked on, including developing marketing campaigns for Groasis Waterboxx, Heidi Roizen's music launch, the Silicon Valley Space Center, Naveen Jain's various ventures, Isha Foundation, and more. Kf!g's services included creating strategic plans, generating media coverage through unique events and storytelling, and helping clients achieve their goals of brand building, reputation management, and revenue growth.
Justin Larsen is a creative directional machine that has worked on campaigns for many major brands. He has over 15 years of experience in design, development, and creative direction. Some of his past clients include Visa, FX Networks, Naked Juice, Ultimate Poker, Pennzoil, and Belkin. His specialties include web design, mobile design, development specifications, client presentations, and digital marketing strategy.
The first session will discuss how corporations can tap into the crowd and sharing economy through enabling people to better utilize their own resources and create new business opportunities with reduced costs. The second session will examine what is involved in programmatic advertising, including a live demo, and how it allows more targeted individual buys compared to broad segment buys. A third session will feature the filmmaker behind the documentary "Boyhood" discussing his unique filming process over 12 years to chronicle the growth of a child into adulthood.
The document discusses fundamentals of creative development for advertising ideas. It provides examples of participatory ads that involve consumers, such as allowing users to play a role in developing ad spots. The value is in making the idea part of daily life, providing utility, or getting consumers to take action. Good ideas are participatory, interactive, user-generated, shareable, useful and enduring. They come from understanding media, technology, behavior and having a relevant creative idea, such as enabling customers to extend happy hour or crowdsourcing clean restrooms. The shortcoming of some efforts is lack of scale or reach. Success requires a combination of advertising, social media, experiential marketing, mobile and shareable ideas on platforms.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Своя история на страницах раздела «О нас» повышает доверие посетителей и улучшает их взаимодействие с сайтом. В презентации - рекомендации и примеры зарубежных и отечественных сайтов. В формате статьи: http://www.cmsmagazine.ru/library/items/internet-marketing/well-written-page/
1) An online learning network used HP technology and game creation to teach STEM+ subjects, capturing students' and instructors' imaginations.
2) A study of engineering student game design teams found that concentration, collaboration, and dedication increased as students learned course concepts through game development.
3) The document discusses transitioning teachers into the role of "game masters" to guide student learning through virtual worlds and game design, and challenges of implementing emerging technologies in education.
The document discusses how gaming elements like feedback, rewards, points, badges, challenges, goals and community can be motivating. It references Jane McGonigal's TED talk about these elements and how they work in games. It also mentions Tom Chatfield's TED talk about third spaces and badges. Examples are given of websites like Earnmojo and Edmodo that incorporate gaming elements into learning. The document analyzes how these principles can be applied to motivate learning.
22 ошибки в юзабилити российских (и не только) интернет магазинов"Rating Runet"
Описание основных ошибок в юзабилити интернет-магазинов с большим количеством примеров. Статья: http://www.cmsmagazine.ru/library/items/ecommerce/22-main-usability-errors/
The document provides information about virtual worlds and examples of their use for educational purposes. It summarizes how to download software to access virtual worlds, gives examples of simulations and activities used in subjects like nursing, science, and math, and provides instructions to register for a virtual world called SciEthics Interactive.
Designing online learning like a game: Quests, challenges and badgesLarysa Nadolny
This document discusses using game elements like quests, challenges, and badges in online course design. It lists common game attributes and elements that can be incorporated, such as assessments, rewards, leaderboards, and instant feedback. The document provides tips for implementing game-based learning in a course, such as starting slowly, using a learning management system, making achievements clear, and balancing extrinsic and intrinsic motivators. It emphasizes playtesting the game elements by playing the course design.
TrashTalkFCM is an experiential marketing agency that specializes in creative brand marketing solutions. They offer a full suite of services including campaign ideation, planning, production, execution, and reporting. Their goal is to create meaningful engagements between brands and consumers through interactive experiences.
The Marcus Graham Project is a leadership network focused on building ethnically diverse leadership in media, advertising, and marketing through mentorship and training programs. Its annual Brand Bootcamp provides diverse aspirants experience creating a grassroots media campaign around a social issue. In 2009, the bootcamp's client was Broccoli City, an organic lifestyle brand seeking to expand to Dallas. Participants were assigned to form an agency team, research the target audience's understanding of "going green", and develop a campaign concept for Broccoli City including events, videos, a magazine, and more. The schedule outlined immersion sessions, workshops, and deadlines for participants to develop their campaign concepts over the summer.
This document provides an overview of advertising and sales promotion concepts presented by three students. It includes reviews of core advertising concepts like advertising, promotion, integrated marketing communications, consumer behavior, and branding. It also summarizes an awareness campaign by Surf Excel and the punch line creation process of Bank Alfalah Ltd. Additionally, it distinguishes between products and brands and provides the three step process for a product to become a brand. Finally, it outlines the storyboard of a television commercial for Standard Chartered Bank.
A class presentation for a project in Management Information Systems class at Miami University. The client, new to the realm of social networking, was exploring options for family-friendly sites and network ideas. I was presented with the challenge of reviewing a current social network (ExpertVillage) and then making a recommendation of whether the firm should pursue a buy-out, or develop their own network. In the following slides, my team's recommendation's and findings are documented. Our proposed new venture is The Front Porch, a mix of social networking and social video site that seeks to gather families around meaningful activities that encourage growth and learning.
This document provides 15 marketing strategies that inspire strategic thinking. It discusses the importance of developing marketing campaigns that resonate with audiences while gaining a competitive edge. Some of the highlighted strategies include partnering with allies, embracing user generated content, collaborating with influencers, helping customers solve problems, experimenting with new channels, tapping into nostalgia, and telling cross-media stories. The goal is to breathe new life into marketing efforts and build a strategic culture within businesses.
Greenfrog & Associates is a marketing agency that provides a variety of services including branding, advertising campaigns, graphic design, and web design. The document highlights Greenfrog's experience, creative awards, client satisfaction, and case studies demonstrating marketing successes for clients in various industries.
The Marcus Graham Project runs an annual summer boot camp called the iCR8 Boot Camp to identify, mentor, and train ethnically diverse individuals for careers in advertising, media, and marketing. The boot camp accepts a select group of students and professionals who work together to run their own advertising agency over the summer while completing an intensive curriculum. Past boot camp graduates have found employment at leading companies. The boot camp is seeking sponsors and clients to support the 2014 program.
1) The document summarizes a presentation about changing relationships with audiences due to social media and two-way conversations.
2) It discusses how the pace of change in information technology is transforming industries like media, automobiles, and banking. Customers now favor openness and new business models.
3) Social media principles are similar to offline human interactions and should be authentic, verifiable, and relevant. The document provides examples of how social media has impacted companies and evaluates strategies for companies to engage audiences through social media.
Joseph Swaney is an experienced PR professional with expertise in media relations, social responsibility campaigns, public relations writing, and social media strategies. He has worked at SouthCrest Bank, WGN America, and Rock Springs Medical Clinic providing PR services. Previously, he was the Director of Public Relations at Turner Broadcasting System for 17 years where he led award-winning social responsibility initiatives for Cartoon Network and helped launch and promote Adult Swim. He holds a BA in Public Relations from California State University, Fullerton.
Learn more about our program and efforts to develop a pipeline of the next generation of diversity leadership in the marketing, media and advertising industry. If not you, who? If not now, when?
Twist is a lean, agile, relationship-rich campaign development + influencer relations + creative powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off-the-chart results.
Greg Cangialosi presented on real world examples of corporate podcasting at Podcast Academy 6. He discussed how podcasting can be used for outreach and education, branding, PR and media relations, and advertising. Examples included podcasts about migraines produced for a neurology company, quarterly podcasts about wellness in the workplace for an insurance company, and a daily podcast about financial products for students that generated over $20 million in loans. Key lessons included embracing new media, using podcasting to extend communications, focusing on targeted and relevant content, and sticking with podcasting over time.
This document provides an overview of large format advertising options such as banners, murals, etched glass, trade show displays, floor graphics, and life sized wall graphics. It then discusses outdoor advertising, also known as 'out of home' advertising, noting its substantial growth and why companies utilize it. Specific outdoor advertising methods are outlined like bus shelters, wall graphics, taxi cabs, mall kiosks, building wraps, and vehicle graphics. Vehicle graphics are highlighted for their ability to have high visibility and impact at low cost.
Going Social or "Challenges for PR Pros in a Fractured Mediascape"Rod Nicolson
The document discusses social media and its importance for public relations professionals. It provides definitions of social media and examples like Facebook, Twitter, and blogs. It also presents case studies of how British Airways and PR Newswire have used social media successfully in their marketing campaigns. The document concludes by offering tips on how PR professionals can engage with social media, such as understanding their audience, using various social media tools, and following principles like being open, honest, and personal.
Cameron Roberts is a hard-working individual pursuing a career in advertising. He aims to complete all tasks to the highest standard and excels when challenged. Cameron is passionate about developing creative ideas and cares about crafting ideas down to the smallest details. His goal is to obtain a full-time position in advertising where he can apply his skills while continuing to grow.
The document provides an agenda and overview for an advisory board meeting of the Marcus Graham Project (MGP). MGP is a 501(c)3 nonprofit that identifies, mentors, and trains ethnically diverse professionals ages 16-34 for careers in advertising, media, and marketing. It discusses MGP's history and programs, successes in placing interns and gaining media attention, and opportunities to expand its budget and programming.
The monthly digital review document provides an overview of recent digital marketing trends and initiatives from January. It discusses stats showing video and mobile usage, celebrity deaths creating social media buzz, the potential for lock screen ads, Facebook's new Canvas immersive ad format, and several brand campaigns using contests, hashtags and user-generated content to promote causes and experiences.
Haley Miranda Group has extensive experience successfully developing and administering sweepstakes, contests, and games for clients across various channels. They handle all aspects of the process, from planning and legal compliance to winner selection and prize fulfillment. Their fees are competitive and all-inclusive. They provide a variety of promotional services and have experience with many different types of promotions, including online, social media, mobile, and retail promotions.
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Ramón Salinas has experience with 4 projects involving product design, magazine publishing, advertising campaigns, and teaching digital tools. For his product design class, he created a stability bag that doubles as a carry-on and walker to help travelers with disabilities navigate airports. He co-founded Previa magazine to provide relevant sports content to audiences waiting in stadiums. As CEO of an advertising agency, he led a campaign to reintroduce the MG brand in Chile without mentioning its Chinese origins. Finally, he developed a popular course at Universidad de los Andes on implications of technology and digital tools for business.
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2. The Marcus Graham Project > Brand Bootcamp
Background:
The American Advertising industry has been asking a question lately, partially in fear
of a looming class-action lawsuit regarding the lack of diversity amongst general
market ad agencies on New York’s Madison Ave: “Where are all of the diverse
talent?” In response to this issue, The Marcus Graham Project has created a
bootcamp, to launch Summer 2009, teaching transferable skills to potential and
future advertising professionals.
This idea was posed in a blog written by Tiffany Warren, Chief Diversity Officer of
Omnicom:
An excerpt from Ms. Warren’s blog is as follows: “One idea proposed is the
creation of an industry sponsored advertising quot;boot camp.quot; Such a camp could
assist those agencies who need to diversify, but are worried about lack of
advertising experience in potential candidates. This would also help professionals
yearning to be free from other sectors hit the ground running when they enter ours.”
(Source: Ad Age Blog “The Big Tent”)
The goal of this bootcamp is to do just as Ms. Warren suggested, identify
opportunities in the industry and those interested in pursuing them.
Objective: The field’s primary purpose is to provide diverse aspirants in the field of
advertising & marketing with the exposure and experience necessary to solidify
careers within the industry. Think, “The Apprentice meets a modern day Putney
Swope in his attempt to revolutionize an industry of MadMen”
Synopsis: A group of young men get a glimpse into what it really looks like
working in an industry of persuasion through words and images, as they attempt to
create advertising campaigns for some of America’s top brands. They will enter
an advertising bootcamp in which they will push their creativity to the limits and see
if they have what it takes to become the next team of brand producers.
Throughout their trek, the experience of creating a 360-degree marketing campaign
from the ground up will be filmed and turned into webisodes used as instructional
videos for high-school and college training programs and awareness campaign.
2009 Bootcamp Topic: “Green is the New Black”
The team will be challenged to create a strategic marketing campaign highlighting
the importance of sustainable living to the cross cultural urban (18-34) audience
and the impact of their energy consciousness in other countries (particularly African
nations) The campaign will be created for the bootcamp’s main client, Broccoli
City, an organic urban lifestyle company.
3.
The Team (To be announced May 15)
• Graphic Designer
• Copywriter
• Video Editor
• Videographer
• Account Executive / Producer
• Account Executive / Producer
• Account Planner/Researcher
• Media/PR
• Project Manager
Host/Sponsoring Agencies & Mentors
• The Design Factory
• Culture Lab
• The MasterMind Group
• En Vivo (To be determined)
• M Strategies (To be determined)
• Agency 29 (To be determined)
• The Akita Group
• ROM 122
Potential Schedule (subject to change)
The bootcamp will last for approximately 11 weeks beginning on June
8 th and concluding on August 15 th . Bootcampers will meet with
sponsoring agencies each Tuesday evening with sponsoring agencies
for a mentoring session and check in on progress. During this time,
bootcamp members will have the opportunity to ask questions, share
ideas & get feedback on progress.
June 15 – 26
• Orientation Activities
o Daily Lunch & Learns, Tours & Immersion Sessions at
various companies including ad agencies, media
companies, production studios including:
TracyLocke (Shopper Marketing)
The Marketing Arm
Agora Entertainment
Moroch
WFAA/Dallas Morning News
Reach Media
TPN
Imaginuity
Sanders Wingo (Field Trip to Austin)
Plus various agencies via Skype or teleconference
4.
June 29 & 30
• Assignment Session
o Two Day Topical Combine in Green Living, Sustainability &
Community Development
Green Dallas
Trinity River Project
Project Green WFAA/Chevy/DART
Newflower Market & Nutritionist – or- Central Market
Habitat for Humanity
Current Energy
o The assignment: Develop a 360 marketing campaign
encouraging the young urban audience to live a more
“sustainable” life including:
Community Development & Redevelopment
Health & Fitness
Energy Efficiency & Sustainability
o Target Audience: Young Urban Audience (16-34)
o The Deliverable(s):
Events
Viral Videos
Web Banner Ads
Print Ads
Radio PSA
TV PSA
July 1 – 5
‐ Cultural immersion field trip
o New Orleans, Louisiana
Essence Festival Weekend
Tour topic, study of communities that have been
rebuilt thru grassroots organizing
July 7 - August 7
‐ Campaign Development
o Research
o Ideation
o White Paper/Concept Development
o Testing
August 11 th
‐ Final Presentation of concept to client group
‐ Location: Trinity Trust
‐ After-Party: The Apartment
‐ Sponsored by partners of the bootcamp
5.
Sample Webisode Treatment:
Episode One – Meet Mr. Graham
Showcase young men who have an interest in breaking into the advertising
industry. The video will follow several young men who have transferable skills, but
have not worked in a major advertising agency
Episode Two – Each One; Teach One
• The team of rogue professionals has been tasked with creating a fully
integrated digital campaign promoting green living to the Urban audience in
the D/FW Metroplex, as an assignment from a client. The team has been
asked to integrate as much social media into the campaign as possible and
has certain criteria that they must present. With digital content being king in
this advertising economy, the focus of their projects will be around creating
several TV and Radio programs for local Dallas celebrities and influencers.
They will concept, develop, shoot and market this new series of
programming for release in the Fall 2009 time frame and beyond.
• The team will interact with various agencies across the nation, meeting with
industry professionals to learn the process and key pieces of success by
industry professionals.
Episode Three – Get it Poppin!
• After their “training” sessions with various industry hall of famers and experts
across the nation, the men get settled into their live work space, a high rise
penthouse in the city of Dallas, where they will begin going through the
process of creating their campaign.
• The team will be asked to divide themselves into sections, each having a
very specific responsibility
Episode Four – Welcome to Texas
• The group will be introduced to the state of Texas and meet various movers
and shakers in the city to get a real sense of the culture and the history of
Dallas. The men have been asked to create a series of events where they
can conduct research on what makes the city tick, culturally as well as
finding out specific information on the target demo’s knowledge of
sustainability in their own homes & community.
Episode Five – The Brain Storm
• The men must now take their insights and start brainstorming on campaign
ideas and must present their ideas and concepts to the client, where they
will likely have to make revisions and corrections, hopefully not having to go
back to the drawing board
• The time is ticking and so is the client’s budget
Episode Six – Lights! Camera! Action!
• After their creative is finally approved, the men go thru the entire creative
production process inclusive of talent casting, celebrity negotiation,
6. scheduling, photo shoots and laying the creative into the campaign look and
feel
Episode Seven – The Plane boss, the plane!
• Now that the campaign has been created, it must be launched! The team
scrambles to plan an event for the client where the campaign will be
launched.
• The event has some mandatories, that make the success of pulling this
event together, even more demanding: Celebrities, Logistics
• The men will have to create a seamless experience for an event that will be
inclusive of highbrow guests, clients and friends.
Episode 8 – The finale
Shown live during Advertising Week in New York City, the team’s campaign will be
broadcast live at a charity fundraiser celebrating the. launch of the campaign.
the marcus graham project
7.
Sponsorship / Partnership Opportunities
We are currently seeking in kind donations and fiscal sponsorship for
the bootcamp and show:
‐ Computers ‐ Digital Technology
‐ Energy Drink, Water ‐ Wardrobe
‐ Hospitality ‐ Transportation
‐ Automobile ‐ Living Space for up to 12
In kind product donation & sponsorship will be reciprocated with integration within
the programming and potential for creation of a specific campaign developed by
the team. Campaign development can include:
• Digital TV Commercial
• Web Banner Advertising
• Web Mini-Series
• Sponsorship mention within all press and marketing material
the marcus graham project
8.
About Us
Founded in July 2007, The Marcus Graham Project (MGP) is a network with the
intent strategically focused on building the next generation of diverse male
leadership in the advertising, media, marketing and entertainment industry through
mentorship, training and career development. MGP is supported by a collective of
non-profit initiatives as fiscal partners & supporters of the program.
Core Values
Integrity Forward Thinking
‐ ‐
Leadership Responsibility
‐ ‐
Professionalism Selflessness
‐ ‐
Founder
Lincoln C. Stephens
Founding Advisory Committee
Malcolm Gillian, VP Music & Entertainment at Momentum World Wide
•
Dr. Jason Chambers, Author of Madison Ave and The Color Line;
•
Advertising Professor at The University of Illinois
Courtney Hill, President of Market M
•
Jeremy Hodges, President of Entity Global (An Omnicom/GMR Marketing
•
Agency)
Aubrey Walker, Associate Creative Director at Carol H Williams Advertising
•
Jamil Buie, Freelance Marketing Professional
•
Rudy Duthill, Director of Zoom Media
•
LH Whelchel, Chief Talent Officer, Y&R
•
John Casmon, Advertising Manager at General Motors (Pontiac)
•
Richard Harvey, Associate Media Director at Carol H Williams Advertising
•
Chris Surrey, Founder of Paintbox Laboratories & Project54 Tour / Diversity
•
in Media
Kenji Summers, Millennial Evangelist & Jr. Media Planner at Media Edge
•
Brandon Byrd, InterACT Associate
•
the marcus graham project