The document discusses key themes from Cannes 2016 including authenticity, purpose, experiences, individualization, and stories. It provides examples from companies like AirBnB, Spotify, Unilever, and Under Armour that exemplify these themes. Several agencies are mentioned for their creative work, including Droga5, R/GA, Razorfish, and Contagious.

1. content in the context of the audience
© 2016 Apparent Communications Pty Ltd | apparent.com.au
Cannes 2016
Summary

24. Anyway - enough of the weekend...

26. Key themes
Authenticity
Purpose
Experiences
Individualization
Stories

27. Marc Pritchard the CMO of P&G
We’ve got to cut the crap and elevate the craft.

31. AirBnB

33. (Re)Launched 4 times.
That’s easy to do when no-one knows you….

34. Was selling 10% pre-launch for $100k.
Company now worth $25billion….

36. Rent Van Gogh’s room - recreated for the promotion
with Chicago Art Institute.
First month sold out in 2 minutes.

37. @atomfactory

39. Culture is what will permeate a consumer's soul.

40. Started with Puff Daddy.
Managed Gaga as she broke - connected Silicon
Valley with LA Music scene at the time of tension.
Now invested in Uber, Spotify, Dropbox….

41. Fintech - waiting to be disrupted.
Millennials using PayPal in lieu of banks… use Uber
instead of buy cars, rent houses, only college debt

42. Own the platform. Own the data.

43. Razorfish & Contagious

47. The most awarded creative names...

48. Males - Marcelo. (with 2 “l’s” they rank #93)
Females - Veronica.

50. R/GA

52. 1978 visual effects machine….

53. Authenticity

55. Individualization

57. Spotify

59. Own the platform. Own the data.

60. According to Spotify CEO Daniel Ek - Metallica use
the listening habits of their fans in cities they are
touring to develop the set list for gigs...

61. Changed the music conversation from “how do I get
recorded?” to “how do my songs get found?”

62. Unilever

64. CMO. Chief Macro Officer. Chief Micro Officer.

65. Magic and logic.

66. Worldly perspective

68. Purpose

70. Droga5 & Under Armour

72. The most intimidating thing that a client can
do is to trust their agency. I like that
pressure.

73. It takes the same amount of energy to be
great as it does to justify being average.
David Droga (Droga5)

74. The winners

75. Titanium Grand Prix - Campaign of the Year

77. Direct Campaign of the year

79. Integrated

81. Outdoor

83. Product Design

85. PR

87. Mobile

89. Film

91. Film Craft

93. Mobile

95. Glass - The Lion for Change

97. Random high points