This document summarizes social media engagement data for top UK universities on platforms like Facebook, Instagram, and LinkedIn. It finds that over 3.5 million people aged 18-24 in the UK are graduates/undergraduates on Facebook and Instagram. Audience sizes for individual universities range from 45,000 to over 200,000. LinkedIn data provides comparisons, showing lower but sizable audiences that exclude those not specifying age or location. The conclusion discusses targeting strategies and services offered by Talent Cloud Media to connect employers with potential candidates across social media.
Canadian Higher Education Social Media LandscapeeQAfy
We examine and analyse the Canadian higher education social media landscape and the five major social media networks Canada’s colleges and universities use to reach their audiences.
In March edition of Facebook demographics report we present dynamics of Facebook user growth and age breakdown over the last two months. We can see during the last months is that in majority of analyzed countries total numer of Facebook users is still growing. Facebook population shrank only in 3/19 analyzed countries: Brazil and Russia (less than 1%) and Japan (1,75%) In majority of countries we can observe small losses of users under 18. However, the loss is recompensated in growths of users over 55 years old.
ONS Local has been established by the Office for National Statistics (ONS) to support evidence-based decision-making at the local level. We aim to host insightful events that connect our users with exciting developments happening in subnational statistics and analysis at the ONS and across other organisations.
Education and qualifications have been included as a separate analysis topic in Census for the first time in 2021. In this presentation the Census 2021 Education Analysis team will go through the results from the first two publications in their Analysis Plans, focusing on their impact and use for local authorities and other local users.
In the first publication published on 17th February 2023, 'How workforce qualification levels differ across England and Wales', the analysis looked at qualifications in the workforce population (adults aged 16 years and over who are economically active). The piece focused on trends across local authorities, exploring themes including the North-South divide, coastal towns and regional inequality.
The second publication examines the variations in the levels of qualifications that people hold by their country of birth. This includes establishing patterns across UK geographies for international migrants.
The session included live demonstrations of the interactive maps used in the publications, and how the data can be used by local authorities.
This recording is open to all, however we anticipate it will be of most interest to anyone working at a local level on skills, education and employment.
If you have any questions, please contact ons.local@ons.gov.uk
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
Canadian Higher Education Social Media LandscapeeQAfy
We examine and analyse the Canadian higher education social media landscape and the five major social media networks Canada’s colleges and universities use to reach their audiences.
In March edition of Facebook demographics report we present dynamics of Facebook user growth and age breakdown over the last two months. We can see during the last months is that in majority of analyzed countries total numer of Facebook users is still growing. Facebook population shrank only in 3/19 analyzed countries: Brazil and Russia (less than 1%) and Japan (1,75%) In majority of countries we can observe small losses of users under 18. However, the loss is recompensated in growths of users over 55 years old.
ONS Local has been established by the Office for National Statistics (ONS) to support evidence-based decision-making at the local level. We aim to host insightful events that connect our users with exciting developments happening in subnational statistics and analysis at the ONS and across other organisations.
Education and qualifications have been included as a separate analysis topic in Census for the first time in 2021. In this presentation the Census 2021 Education Analysis team will go through the results from the first two publications in their Analysis Plans, focusing on their impact and use for local authorities and other local users.
In the first publication published on 17th February 2023, 'How workforce qualification levels differ across England and Wales', the analysis looked at qualifications in the workforce population (adults aged 16 years and over who are economically active). The piece focused on trends across local authorities, exploring themes including the North-South divide, coastal towns and regional inequality.
The second publication examines the variations in the levels of qualifications that people hold by their country of birth. This includes establishing patterns across UK geographies for international migrants.
The session included live demonstrations of the interactive maps used in the publications, and how the data can be used by local authorities.
This recording is open to all, however we anticipate it will be of most interest to anyone working at a local level on skills, education and employment.
If you have any questions, please contact ons.local@ons.gov.uk
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
Learn how you can leverage social media to educate the UK’s High Net Worth Individual market and ensure your brand is front of mind when they are making financial decisions.
Attracting Chinese Students to Western UniversitiesDr Matt McDougall
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Strategic Trends In Alumni Engagement Case Summit09Susan Anderson
Alumni are a powerful influence on our institutions. Are we engaging them strategically? This session will address new directions in alumni engagement and shifts away from traditional membership models. The session will examine a nationally-normed alumni attitude survey: What do alumni want most from their relationship with your institution? Are you listening to them, and do they know it? You can’t engage them if you don’t know what they are thinking. Review new technologies to engage alumni and how to use them to effectively engage your alumni. Are you sending the right things? Too many emails? Learn more about the most effective tools for communicating with alumni of any age group. Even your grandmother Twitters!
Introduction to Social Networking (2010)Tricia Fox
First part of a five part series of presentations introducing businesses, in particular entrpreneurs and owner managers, to networking online using Twitter, Facebook and LinkedIn.
UK universities social media benchmarking report 2016Lance Concannon
This report examines how the top 10 UK universities are using social media channels to communicate and build engagement with students and other stakeholders.
The report was jointly produced by Interactive Software and Sysomos.
Learn how you can leverage social media to educate the UK’s High Net Worth Individual market and ensure your brand is front of mind when they are making financial decisions.
Attracting Chinese Students to Western UniversitiesDr Matt McDougall
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Strategic Trends In Alumni Engagement Case Summit09Susan Anderson
Alumni are a powerful influence on our institutions. Are we engaging them strategically? This session will address new directions in alumni engagement and shifts away from traditional membership models. The session will examine a nationally-normed alumni attitude survey: What do alumni want most from their relationship with your institution? Are you listening to them, and do they know it? You can’t engage them if you don’t know what they are thinking. Review new technologies to engage alumni and how to use them to effectively engage your alumni. Are you sending the right things? Too many emails? Learn more about the most effective tools for communicating with alumni of any age group. Even your grandmother Twitters!
Introduction to Social Networking (2010)Tricia Fox
First part of a five part series of presentations introducing businesses, in particular entrpreneurs and owner managers, to networking online using Twitter, Facebook and LinkedIn.
UK universities social media benchmarking report 2016Lance Concannon
This report examines how the top 10 UK universities are using social media channels to communicate and build engagement with students and other stakeholders.
The report was jointly produced by Interactive Software and Sysomos.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2019 Graduate Report on Social Media engagement of the Top 10 Ranked UK Universities
1. 1 | P a g e
A 2019 Report on 3rd
level Undergraduate & Graduate Social
Media Engagement following the Top 10 Ranked Universities
of the United Kingdom
Purpose
The purpose of this report is to give indication on audience size that can be targeted with a
Social Media campaign on Facebook, Instagram and other platforms. The below report is
for consideration to the Educational and Graduate Employment sectors. Results are also
compared to data from statista.com and other platform demographics such as LinkedIn and
Snapchat.
Constraint
The Data is confined to the Social Media platforms of Facebook & Instagram. The below
data is self- audited by users. The combination of Social Media users who have indicated
that they are either a Graduate or Undergraduate in combination with following a specific
UK University is considered as having a strong likelihood of attending or attended this
University. This concept may not apply to universities with worldwide recognition. Age
references are used only to show consistency and comparability. In general, targeting
Employer Branding and Recruitment campaigns with an age constraint will reduce the
2. 2 | P a g e
engagement potential of the campaign. Age related targeting will prevent high-quality users
who have not indicated age from receiving the campaign.
The below data is considered a summary of findings. A much deeper data target can be
achieved with a more narrowing approach. The below data reflects an audience size which
can be targeted using a Social media campaigns by either the Recruitment or Education
sector over a standard campaign duration of 30 days. The platforms LinkedIn & Snapchat
are used as a comparison to Facebook & Instagram. Please note that age range of (18 to 24)
was chosen on the basis that this age set category on LinkedIn
Please note that University ranking was collected by QS World University Ranking 2019. A
percentage error needs to be applied to all data. For the context of this report ‘A User’ is
considered as a person. Please note that an individual person may have more than one user
accounts on the same platform.
Total Audience Size
• Currently in University or recently graduated
• Age Range 18 to 24
• Facebook & Instagram with LinkedIn used as main comparison. The Snapchat platform
including Census data is also considered
• Living in the UK: 3.5 Million people are aged between 18 to 24 (Active users of Facebook &
Instagram) who are Graduates or Undergraduates
• 37 % work full time or part time in Sales. 29% work full time or part time in Administration
Services. 28% work full time or part time in Food or Restaurant industry
• To Compare. Snapchat: Age 18-24 Categorized as Collegiate. Living in the UK.
Audience size is 1.8 million
• To compare. LinkedIn: Age 18-24. No education category selected: Audience size is 1.6
million. Of this demographic an Audience size is 550,000 have a 3rd
level qualification
• To compare: United Kingdom (UK) population in 2017, by age group: 20 to 24 (4.21
Million). To compare: 5 Million have Facebook / Instagram accounts / 3.8 million are
active users of Snapchat (Education category not selected).
Top Universities in the UK 2019
Reference: QS World University Rankings® 2019,
University of Warwick. Ranked 54th
in the world in 2019
Demographic
• Currently in University or recently graduated
• Following University of Warwick
3. 3 | P a g e
• Age Range 18 to 24
• Active users of Facebook & Instagram:
• Living in the UK
• Total Audience size of 45,000 people
• 150.000 people living worldwide or without indicating a location
To compare: 13,000 18 to 24-year olds are based in the UK and active user of LinkedIn. They are
all connected to the schools of the University of Warwick. While 18,000 people are located
worldwide. Remove age: 160,000 Worldwide (99,000 based in the UK)
University of Bristol: Ranked 51 in the World
Demographic
• Currently in University or recently graduated
• Following University of Bristol
• Age Range 18 to 24
• Active users of Facebook & Instagram:
• Living in the UK
• Total audience size of 80,000 People.
• 200,000 people living worldwide or without a indicating a location.
To compare: 12,000 of 18 to 24-year olds based in the UK on LinkedIn are connected to the
University of Bristol. With 15,000 located worldwide. Remove age: 120,000 Worldwide (90,000
living in the UK)
London School of Economics and Political Science (LSE) – Ranked 38th
in the
World.
Demographic
• Currently in University or recently graduated
• Following University of LSE
• Age Range 18 to 24
• Active users of Facebook & Instagram:
• Living in the UK
• Total audience size of 45,000 people
• 400,000 people living worldwide or without a indicating a location.
To Compare: 8,600 18 to 24-year olds based in the UK on LinkedIn are connected to the London
School of Economics and Political Science. With 21,000 located worldwide. Remove age: 190,000
Worldwide (65,000 living in the UK)
4. 4 | P a g e
King’s College London: (KCL): Ranked 31st
in the World
Demographic
• Currently in University or recently graduated
• Following KCL
• Age Range 18 to 24
• Active users of Facebook & Instagram:
• Living in the UK
• Total audience size of 80,000 people
• 600,000 people are living worldwide or without a indicating a location
To Compare: 14,000 of 18 to 24-year olds based in the UK on LinkedIn are connected to Kings
College London. With 21,000 based worldwide. Remove age: 150,000 worldwide (89,000 based in
the UK)
University of Manchester. Ranked 29th
in the World
Demographic
• Currently in University or recently graduated
• Following University of Manchester
• Age Range 18 to 24
• Active users of Facebook & Instagram:
• Living in the UK
• Total audience size of 80,000
• 400,000 people are living worldwide or without indicating a location.
To Compare: 22,000 of 18 to 24-year olds based in the UK on LinkedIn are connected to University
of Manchester. With 28,000 based worldwide. Remove age: 250,000 worldwide (160,000 based in
the UK)
University of Edinburgh. Ranked 18th
in the world
Demographic
• Currently in University or recently graduated
5. 5 | P a g e
• Following University of Edinburgh
• Age Range 18 to 24
• Active users of Facebook & Instagram:
• Living in the UK
• Total audience size of 60,000
• 200,000 people are living worldwide or without indicating a location.
To Compare: 12,000 of 18 to 24-year olds based in the UK on LinkedIn are connected to University
of Edinburgh. With 18,000 based worldwide. Remove age: 160,000 worldwide (96,000 based in the
UK)
UCL - University College London. Ranked 10th
in the World
Demographic
• Currently in University or recently graduated
• Following University of Edinburgh
• Age Range 18 to 24
• Active users of Facebook & Instagram:
• Living in the UK
• Total audience size: 100.000
• 700,000 people are living worldwide or without indicating a location.
To Compare: 20,000 of 18 to 24-year olds based in the UK on LinkedIn are connected to UCL. With
27,000 based worldwide. Remove age: 180,000 worldwide (110,000 based in the UK)
Imperial College of London. Ranked Eighth in the World
Demographic
• Currently in University or recently graduated
• Following University of Imperial College of London
• Age Range 18 to 24
• Active users of Facebook & Instagram:
• Living in the UK
• Total audience size of 60.000
• 350,000 people are living worldwide or without indicating a location.
To Compare: 20,000 of 18 to 24-year olds based in the UK on LinkedIn are connected to UCL. With
27,000 based worldwide. Remove age: 180,000 worldwide (110,000 based in the UK)
6. 6 | P a g e
University of Cambridge. Ranked Sixth in the World
Demographic
• Currently in University or recently graduated
• Following University of Imperial College of London
• Age Range 18 to 24
• Active users of Facebook & Instagram:
• Living in the UK
• Total audience size of 200,000
• 2.5 million people are living worldwide or without indicating a location.
To Compare: 11,000 of 18 to 24-year olds based in the UK on LinkedIn are connected to Cambridge
University. 16,000 are based in Europe. 28,000 based worldwide. Remove age: 300,000 worldwide
(180,000 are based in Europe) (120,000 based in the UK)
University of Oxford. Ranked 5th
in the world. Number one among the Top universities in the
UK
Demographic
• Currently in University or recently graduated
• Following University of Imperial College of London
• Age Range 18 to 24
• Active users of Facebook & Instagram:
• Living in the UK
• Total audience size of 200,000
• 9 million people are living worldwide or without indicating a location
To Compare: 12,000 of 18 to 24-year olds based in the UK on LinkedIn are connected to Cambridge
University. 16,000 are based in Europe. 30,000 based worldwide. Remove age: 250,000 worldwide
(150,000 are based in Europe) (120,000 based in the UK)
Conclusion
Targeting can sometimes be difficult especially within high populated areas. Universities with high
in-country/ international reputations can have a strong following of admirers; this can create
difficulty in targeting on Facebook & Instagram. For Worldwide / non-specific location targeting it is
noted that a higher percentage of audience are living within non-EU countries. To increase accuracy
- Geo Targeting within 5km to 10km radius will need to be considered. GEO targeting is available on
several platforms such as Snapchat, Twitter, Facebook and Instagram. LinkedIn GEO targeting may
not offer accurate results. For all targeted graduate campaign, additional datapoints will need to
7. 7 | P a g e
be considered and tested for accuracy. Key Subject focus, academic course focus, academic
title focused datapoint will improve accuracy. Specific to Facebook & Instagram, non-
specified location users, in-country local group association datapoints could be considered.
University targeting on LinkedIn will offer a more accurate result. Removing age targeting
from all LinkedIn University campaigns will broaden the result considerably. Level of
experience could be used as an alternative datapoint. Although the possibility of targeting
senior executive with a Graduate Campaign could jeopardize the success of the campaign
All campaign targeting should consider alignment of campaign graphic, Video and ad copy to
the demographic target. Acting as a magnet – enticing a Click!
We are Talent Cloud Media.
Our company offers targeted Employer Branding and Talent Marketing Solutions. We
specialize in targeting Active, Semi Active and Passive candidates across Social Media and
Professional Network. We can target any job title, any industry in any location of the world.
We target using Employer Branding and/ or Job Marketing campaigns. We are a 100%
Employer focused Advertising Agency and will showcase the Employer Logo, Graphic and
suggested Ad Copy as directed. When required our Marketing department can be very
creative in choosing graphics and ad copy content to best attract your targeted audience.
The concept is to redirect potential candidates to your ATS for application. Alternatively, we
can direct users to their email enabling communication or CV sending. We can also create a
tailored Landing Page which can have Employer Video content, Pictures of your team and
office, including content which is localized into any language.
Our campaigns run for a duration between One to Three months plus. We always suggest
that our customers run Employer Branding campaigns in parallel or before Job Marketing
campaigns are launched. Employer Branding campaigns are all about educating your Target
Candidate Market about Who you are as an Employer and What you Stand For! These
campaigns are impression focused and create strong employer brand recognition across
social media and professional networks. Our Job Marketing Campaigns also has elements of
Employer Branding, but their main target is to stimulate applications!
Depending on your Target Candidate Market we can use various platforms to receive the
best response. During each campaign Talent Cloud Media will send you a weekly report on
performance and will indicate areas for improvement if required. As ex recruiters, we are
very proud on our ability to target the right audience for the right opportunity! This is our
unique selling point! Happy to answer any questions
8. 8 | P a g e
Brian Fairbrother. Talentcloudm.com +3531 7614744/+353 876083278.
Email clients@talentcloudm.com
Talent Cloud Media. Clanwilliam Court, Block 1 / Lower Mount Street. Dublin 2, Ireland