4. *Informative feature – the primary objective of this
kind of features is to inform the reader – more likely
to deliver details about relevant issues.
Secondary emphasis is to entertain.
5. *A “how-to” feature article – a type of feature article
that focuses on the process of how things came
about. This might be a product, services or activity.
6. *Personality sketch –
feature story that
describes prominent
personalities. This kind
gives details behind the
lives or events in the
lives of interesting
people.
7. *Personal experience – usually written in the first person
and talks about an unusual event in the life of the writer.
8. *Human interest story – a type of feature story that
appeals more to the emotion of the readers than to the
relevance of the story to any news.
9. *Humorous feature – this type of feature story aims to
entertain the readers and to deliver a funny, yet witty
approach of story.
11. *Investigation:
A good writer is highly investigative
in his approach. He seeks to find out at minim
um the answers to the
following questions: Who, What, Where, Whe
n, Why, How
12. *Dream and reality:
A good writer knows the communication reality. He
strongly believes that a message sent is not a message
received. A message's success depends upon the fulfillme
nt of the following points
15. *Transmission
The message has to be imparted clearly.
*Understanding
The message has to
be received, properly understood and interpreted
16. *Persuasive:
Good writers are strong communicators. They have the art
of strong oral and written communication
skills. They use the
rhetorical devices to exhibit standard behavior to
influence their readers. They know
that all readers want strong ethics and morality on
the part of the writer, cooperation, goodwill, efficiency,
trust etc. and, they exhibit the same virtues
17. *Know internal biases and shape perc
eptions:
They try to find the resistance of the
readers. For this they
collect all information about their rea
ders and
then prepare a game plan.