The document explains the nature and structure of editorials, highlighting their purpose as opinion pieces that reflect the views of a publication. It outlines various types of editorials, including informational, interpretive, critical, and persuasive, detailing their distinct roles. Additionally, it provides guidance on writing editorials, including prewriting, drafting, and revising processes, as well as essential components like the lead, body, and conclusion.

1. Editorial
Presented by:
Myra S. Candol
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2. An editorial is an opinion piece. It is a
persuasive text in which an editor or senior
member of staff presents and justifies
their opinion on a particular issue.
Editorial
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3. it must reflect the point of view of the
organization or company behind the
publication.
How does it differ
from other writings?
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4. The tradition has been to frame the editorial
using first person plural, we. Editorials are not
generally signed although there have been
some exceptions over the years.
How does it differ
from other writings?
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5. - written by a columnist, editor or other
selected individual on a topic of their choosing.
-expression of one person's opinion or
viewpoint and is generally written using first
person singular or third person singular.
Columns are signed by the author.
Column
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6. The kind of editorial to be written
depends upon the purpose of the
writer.
Types of Editorial
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7. it seeks to give information on facts of
news stories or add other facts with
minimum explanation.
It may define terms, identify persons
or factors or provide a background.
Editorial of Information
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8. It explains the significance or meaning
of a news event, current idea,
condition, or situation, theory, or
hypothesis.
Editorial of Interpretation
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9. It points out the good or the bad
features of a problem or situation
mentioned in the news. Its purpose is
to influence the reader. It suggests a
solution at the end.
Editorial of Criticism
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10. It praises, commends, or pays tribute
to a person or organization that has
performed some worthwhile projects
or deeds, or accomplishments.
Editorial of Commendation,
Appreciation, or Tribute
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11. This is oftentimes called editorial of
persuasion. The editor argues in order
to convince or persuade the reader to
accept his stand on the issue.
Editorial of Argumentation
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12. It evokes a smile, a chuckle, laughter,
while suggesting truth. Its main aim is
to entertain. It is usually short.
Editorial of Entertainment
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13. It presents a philosophy rather than
an argument or an explanation.
Oftentimes, the subject matter is
nature or emotion.
Mood Editorial
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14. – it explains the significance of a
special day or occasion.
Special Occasion
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15. Headline – catchy and clever, usually
containing figurative language such
as a pun, metaphor or rhetorical
question.
Structure of Editorial
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16. Introductory paragraph-
It introduces issue and the point of
view to be argued.
Structure of Editorial
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17. Body-
It discusses arguments to support the
overall point of view and back these
up with evidence.
Structure of Editorial
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18. THE CONCLUSION-
It restates perspective and calls the
reader to action
Structure of Editorial
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19. Folio –
consists of the page number, date of
publication, and name of the newspaper
usually written on the top of the page
What must be there in
the Editorial Page?
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20. Folio –
What must be there in
the Editorial Page?
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21. MASTHEAD-
the editorial box containing the logo, names of
the staff members and position in the staff, the
publisher and other pertinent data about the
newspaper.
What must be there in
the Editorial Page?
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22. MASTHEAD-
What must be there in
the Editorial Page?
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23. Editorial proper-
a commentary written by any of the editors who
comments or gives the opinion of the staff or of the
whole paper on various subjects. It is the stand of the
paper, sometimes called Top editorial/ Lead editorial.
What must be there in
the Editorial Page?
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24. Editorial column-
a personal opinion written by the columnist
himself. Like the editorial proper, it may attack,
teach, entertain, nor appeal depending upon its
purpose. It uses the pronoun “I”.
What must be there in
the Editorial Page?
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25. Editorial liner-
a short statement or quoted sayings placed at
the end of editorial columns or editorials to
drive home some messages.
What must be there in
the Editorial Page?
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26. Letter to the Editor-
a letter sent in by the reader giving his
personal views on certain aspects.
What must be there in
the Editorial Page?
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27. Survey-
this part elicits opinions from other
people who are not part of the
publication.
What must be there in
the Editorial Page?
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28. Editorial cartoon-
usually a caricature emphasizing a simple
point. Usually humorous, it has the function
of the editorial.
What must be there in
the Editorial Page?
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29. Editorial cartoon-
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30. Editorial cartoon-
also known as political cartooning
a visual commentary or drawing on current events most
particularly political issue or social ill
Ideas in hyperbole, parody, ridicule, metaphor
Faces in caricature
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37. How to write?
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38. Prewriting: Planning what to write
Choose a topic. We can choose to tackle any of the issues,
events, faces appearing in the news but try as much as possible
to make the editorial acquire the following values:
-Current and timely
-Substantive
-Offers insight
-Free of conflict of interest
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39. Obtain background material and information about your
topic. Observe, read, interview.
Identify your purpose and audience – will it merely
inform? Or do you want to interpret, criticize, suggest
reforms, urge readers to action?
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40. Organize Information –briefly outline your facts logically
before writing the piece.
-Choosing details
-Ordering details
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41. The Beginning: Editorial Lead
• The editorial lead, like in the news story, is the showcase of the write-up.
However, it is not considered the heart of the story unlike in the news.
• The heart could be in the middle or at the end, depending upon the whims
and style of the editorial writer.
• Remember that it must contain enough “sparks” to urge the readers to
read the whole article. A flat, dull and dragging lead will readily turn
readers away.
• It does not have to follow the traditional five W’s and one H.
• The editorial writer has more freedom to display his creativity than the
news writer in the writing of the lead.
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42. The opening statement must be brief. It may consist only of the news
on which the editorial is based, or the topic or problem to be taken up.
It may be:
• Emphatic statement or maxim
ex. The law might be harsh, but it is the law.
• A striking statement about the topic.
ex. Patriot, orator, lawyer, martyr – that was Jose Abad Santos.
• A quotation
ex. “Time is gold,” so the saying goes.
“Education is the best provision for old age.” Such were the
words of Greek Philosopher Aristotle.
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43. • Narration
ex. October saw a long and heated debate in the Constitutional
Convention Hall which resulted in the passing of a resolution lowering
the voting age from 21 to 18.
• An order
ex. Go out and vote.
• A question
ex. Remember the legend of the poinsettia and the story of the
sanctuary bells?
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44. • Poetic
ex. In the darks depths of man’s labyrinth of fears may lie hidden a ray
of hope which man, in his despair over other problems, may have
overlooked.
• Prophecy
ex. If nothing is done, we will wake up one day to find that there are
not enough schools for our children.
• Reaction
ex. Never has the government been so concerned with labor as it is
now.
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45. • Mixture of facts and opinion
ex. It is encouraging to note that students would rather take active part
in school affairs than remain onlookers.
• A news peg
ex. This year’s NCEE results in VHS need looking into.
Note: The exact type of lead to use depends upon the nature and
purpose of the editorial. Usually it is best to state briefly the situation
that stimulates the editorial
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46. The Body
The body should include the editorial’s
basic facts, the causes and effects behind
incidents, situations, illustrations and
arguments.
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47. Drafting: Writing the BODY
When writing the body, remember to:
•Keep an eye on the list of points you intend to
discuss.
•Write without worrying whether the wording of
each sentence is perfect and
•Leave plenty of room for rewriting
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48. The Conclusion
The last part drives home the final important
thought or direction. This conclusion may be
in the form of advice, challenge, command or
just a rounding out or a simple summary
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49. Drafting: Writing the CONCLUSION
• If the editorial must have an impelling lead paragraph,
it follows that it must also have a good ending - one
that could literally clinch the “ballgame.”
• The writer must remember that the most emphatic
positions are the beginning and the end.
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50. Here are some typical last paragraphs:
• Proverb
ex. Savage sentences ought to be deplored. But there is only safe rule
to follow when travelling abroad. When in Rome, do as the Romans do.
• Quotations
ex. A book by Dennise and Ching Ping Bloodworth offers us an insight
into the ways of statecraft. We think this quotation from the book a
timely reminder: “…A country or a party should form a vertical
‘united front’ with enemies who can be liquidated later, in order to be
able to destroy the enemy who must be liquidated now.”
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51. Last paragraphs...
• Advice
ex. We must always be on the guard against these lawless elements.
• Comparison
ex. Other countries were able to save their forests by buying our
exported logs. For a few thousand dollars, we are practically selling
them the environs of future generations of Filipinos.
• Contrast
ex. Societal reforms cannot, indeed, make headway if more privileges
are piled up for a few while the great majority of the population
become mere onlookers.
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52. Last paragraphs...
• Crusading
ex. Get out and vote!
• Argumentative
ex. We therefore urge the police, the local governments, the BAI, and
the courts to crack down hard on dog thieves. In the old American
West, horse thieves are lynched. We are not advocating the same
punishment for dog thieves but they should be treated as criminals, not
as mere pranksters. If we don’t, our moral values will certainly go to the
dogs.
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53. • Formal and the standard form
ex. We hope it is not too late. It is about time the proper steps
are taken.
• Conclusion
ex. With these improvement programs, the people of Manila
and suburbs are assured of good water supply and efficient
service.
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54. • After writing the draft…
• Revise your work.
• Add action and clarity to writing
• Reread your draft carefully
• Focus sentences through parallelism and translation
• Rethink, reevaluate and rewrite
• Use transitions
• Move sentences
• Add words and phrases
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55. • After writing the draft…
• Proofreading and Editing
• Concentrate on surface features of your writing
• Check for clarity
• Check for errors in grammar, punctuation, mechanics and spelling
• Publishing
• Prepare copy for print, broadcast or electronic media
• Follow style sheet
• Choosing a way to present your work:
• Print
• Broadcast
• Electronic Media
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