This document summarizes the author's efforts to promote walking meetings. It discusses starting with walking meetings with friends which led to longer, more enjoyable conversations. The author then tried to expand this by asking others to try walking meetings which seemed to be readily accepted. To further scale the movement, the author created a Twitter account to showcase others already participating and provide research support. Within two weeks the account had 400 followers and has continued to grow the movement by collecting personal stories and engaging experts.

1. @wewalkthetalk
by Angad Singh
angad.co

2. Make conversations more interesting
& healthier by taking walking meetings.

3. Part 1: Crummy Trials & Results
Part 2: Scaling the Movement
Part 3: Response

4. Part 1
Crummy Trials & Results

5. A friend who I wanted to catch up with
invited me to take a walk with him
instead of sitting down somewhere.

6. We ended up walking for almost 2 hours
and I really enjoyed the conversation. I
also found it to be a great way to exercise.

7. So I started taking more walking meetings
when friends would invite me to catch up.
I also decided to work on spreading this.

8. I learnt that when someone is invited
to a walking meeting, the chance
that they will say no is very low.

9. So all I needed to do is to get someone to
ask to take walking meetings. If they did so,
them and their friends would walk more.

10. I also noticed that many people who took
one walk with me liked it immediately and
started doing it with other people too.

11. So to get people to take a walking meeting
every time they meet someone, all I needed
to do was make them do it once.

12. So I decided to convert all my meetings
into walks. Thus, I exposed many friends to
walking meetings & even they adopted it.

13. Despite the immediate acceptance and
social effects, this was not a very scalable
strategy for growing the movement quickly.

14. Part 2
Scaling the Movement

15. To get a large number of people to take
their first walking meeting, I created a
Twitter registry of people in the movement.

16. The Twitter account persuades newcomers
through social proof by showing them
that many people are already doing it.

17. It also collects relevant research from across
the internet and accounts of other users to
establish credibility & create role models.

18. People can come back and share their
stories with the Twitter account and they
can then be shared with everyone else.

19. By reducing the call to action to only a
“Follow” and not requiring any personal
information, it reduces friction to signing up.

20. The people in the registry are real Twitter
users so newcomers can reach out to them
for inspiration and support over Twitter.

21. Part 3
Response

22. 400 followers
on Twitter
in 2 weeks

23. Interacted
with 2 field
experts

24. Invited to
a health
conference

25. Collected
10 stories
so far

26. …and
many more
to come

27. Try it for yourself!
It might change
your life.