Getting qualified buyers to visit your New Home Communities on their busy weekends is a tough job. Here's a guide to the digital marketing must-do tactics to make it all happen. First in a two part series.
Are you ready to link in your life? But also wondering how? Well, it's so much easier. All you need to do is share your presence on #LinkedIn
A profile is a king! Your profile is like coffee brewed every Morning to get better results. To achieve results you must ace the following,
Good Profile Picture
Catchy Headline
Summary into a story
Grow Connections
Use Buzzwords
Grow your network
In addition, I would say that "What's not in your profile doesn't exist. So make sure you add all your experiences." Do you know that your content is waiting for your audience? Yes, you need to come up with the best, out-of-the-box content that your audience would praise.
Last but not the least, practice this on the weekend and you will see a 45% traffic increase in your LinkedIn profile.
This document summarizes Session 4 of a 10-week social media coaching series on building social network campaigns. It provides an overview of the session's instructor and game plan. Participants are asked to create a Facebook page, add content to engage fans, and invite friends to like the page. Feedback on participants' Facebook page progress is due to the instructor by the next session on Twitter.
This document discusses how Jesika Patel used various digital technologies like WhatsApp, Snapchat, and email to communicate with her partner and get feedback while designing a Digi-Pak and website. She sent images of the Digi-Pak using Snapchat for her partner to provide quick feedback. WhatsApp and email were also used to send messages, pictures, and documents. This feedback helped guide their work and improve the quality. It also led them to contribute ideas to each other's individual projects and create the website and Digi-Pak together. In the end, they gained further feedback by sending out a broadcast message to make additional improvements.
This document outlines a content marketing strategy for LivFitMarin to introduce its brand, build its online presence and community, and cement loyalty. It proposes distributing visual and text content across social media and a blog to keep clients engaged. Key elements include sharing weekly themes on Mondays through Saturdays focused on schedules, giving back, sugar-free challenges, fitness tips, inspiration, and weekends. The strategy aims to increase brand awareness and leads while measuring engagement through metrics like social media followers and time on the website. Pricing options are provided for different levels of content creation and distribution support.
Google periodically updates its PageRank algorithm which causes fluctuations in websites' reported PageRanks. This causes anxiety among some webmasters who rely on high PageRank for traffic and revenue. Experienced webmasters know the displayed PageRank is a snapshot and that establishing quality backlinks over time is a more effective strategy for increasing PageRank than short-term gains.
How to Build a B2B Social Content CalendarUberflip
The document summarizes the key points from a webinar about building a B2B social content calendar. It discusses the benefits of sharing content on social media, including increasing reach, boosting engagement, generating leads, and establishing industry leadership. It then outlines a 5-step process for creating a social media content calendar: 1) establishing a posting cadence, 2) figuring out the best networks, 3) determining engaging content types, 4) sourcing quality content at scale, and 5) starting to fill out the content calendar using tools like Google Calendar, Excel templates, workflow tools, and social media management platforms. The webinar advocates for planning campaigns, crafting timely content, and maintaining sanity through an organized social
Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook MarketersNed Poulter
Having consulted and trained a myriad of companies, from start ups right up to some of the biggest social media properties in the world, Ned Poulter (Pole Star Digital) has amassed a total client ad spend on social in excess of £1M. He has harnesses a wealth of knowledge when it comes to strategising and implementing paid social media strategies.
In this session Ned communicated his findings in a form of actionable takeaways, including insights on: Campaign strategy development, recommendations on tools to use for your Facebook ad campaigns, creative ways to developing target audiences and Insight into the latest Facebook marketing ad formats – and why you should be pushing your creative boundaries, using newer formats available.
5 Social Media Marketing Apps to Improve Your Marketing StrategyCloudBooks
Would you like to improve your social media marketing? Do you want to streamline your social media marketing and make your life a little bit easier? If yes then you must check these five web based apps. As a social media marketer, you’ll likely want to find apps that will help you keep up with social networking and stay productive while on the go.
Are you ready to link in your life? But also wondering how? Well, it's so much easier. All you need to do is share your presence on #LinkedIn
A profile is a king! Your profile is like coffee brewed every Morning to get better results. To achieve results you must ace the following,
Good Profile Picture
Catchy Headline
Summary into a story
Grow Connections
Use Buzzwords
Grow your network
In addition, I would say that "What's not in your profile doesn't exist. So make sure you add all your experiences." Do you know that your content is waiting for your audience? Yes, you need to come up with the best, out-of-the-box content that your audience would praise.
Last but not the least, practice this on the weekend and you will see a 45% traffic increase in your LinkedIn profile.
This document summarizes Session 4 of a 10-week social media coaching series on building social network campaigns. It provides an overview of the session's instructor and game plan. Participants are asked to create a Facebook page, add content to engage fans, and invite friends to like the page. Feedback on participants' Facebook page progress is due to the instructor by the next session on Twitter.
This document discusses how Jesika Patel used various digital technologies like WhatsApp, Snapchat, and email to communicate with her partner and get feedback while designing a Digi-Pak and website. She sent images of the Digi-Pak using Snapchat for her partner to provide quick feedback. WhatsApp and email were also used to send messages, pictures, and documents. This feedback helped guide their work and improve the quality. It also led them to contribute ideas to each other's individual projects and create the website and Digi-Pak together. In the end, they gained further feedback by sending out a broadcast message to make additional improvements.
This document outlines a content marketing strategy for LivFitMarin to introduce its brand, build its online presence and community, and cement loyalty. It proposes distributing visual and text content across social media and a blog to keep clients engaged. Key elements include sharing weekly themes on Mondays through Saturdays focused on schedules, giving back, sugar-free challenges, fitness tips, inspiration, and weekends. The strategy aims to increase brand awareness and leads while measuring engagement through metrics like social media followers and time on the website. Pricing options are provided for different levels of content creation and distribution support.
Google periodically updates its PageRank algorithm which causes fluctuations in websites' reported PageRanks. This causes anxiety among some webmasters who rely on high PageRank for traffic and revenue. Experienced webmasters know the displayed PageRank is a snapshot and that establishing quality backlinks over time is a more effective strategy for increasing PageRank than short-term gains.
How to Build a B2B Social Content CalendarUberflip
The document summarizes the key points from a webinar about building a B2B social content calendar. It discusses the benefits of sharing content on social media, including increasing reach, boosting engagement, generating leads, and establishing industry leadership. It then outlines a 5-step process for creating a social media content calendar: 1) establishing a posting cadence, 2) figuring out the best networks, 3) determining engaging content types, 4) sourcing quality content at scale, and 5) starting to fill out the content calendar using tools like Google Calendar, Excel templates, workflow tools, and social media management platforms. The webinar advocates for planning campaigns, crafting timely content, and maintaining sanity through an organized social
Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook MarketersNed Poulter
Having consulted and trained a myriad of companies, from start ups right up to some of the biggest social media properties in the world, Ned Poulter (Pole Star Digital) has amassed a total client ad spend on social in excess of £1M. He has harnesses a wealth of knowledge when it comes to strategising and implementing paid social media strategies.
In this session Ned communicated his findings in a form of actionable takeaways, including insights on: Campaign strategy development, recommendations on tools to use for your Facebook ad campaigns, creative ways to developing target audiences and Insight into the latest Facebook marketing ad formats – and why you should be pushing your creative boundaries, using newer formats available.
5 Social Media Marketing Apps to Improve Your Marketing StrategyCloudBooks
Would you like to improve your social media marketing? Do you want to streamline your social media marketing and make your life a little bit easier? If yes then you must check these five web based apps. As a social media marketer, you’ll likely want to find apps that will help you keep up with social networking and stay productive while on the go.
The document provides 6 steps for businesses to get started with Pinterest for marketing purposes. The steps are to set up a photo section on a website or blog, take pleasing photos related to the business, post the photos online, add the photos to Pinterest by linking to the website, make comments on the pins, and repeat the process several times a week. The goal is to drive traffic from Pinterest to the business's website or blog.
Creating a Culture of Content and Collaboration Within Your B2B OrganizationUberflip
Content is no longer only in the marketing department's domain. Content fuels the entire buyer journey, which means that every corner of your organization uses content to fulfill their function, from Marketing, to Sales, to Customer Success. The best way to secure company-wide content buy-in is to cultivate a culture of content.
But what exactly does having a 'culture of content' entail, and how can you build one?
In this presentation, Uberflip's Hana Abaza and TINYpulse's Kevin Nakao share their tried-and-tested tips for creating a culture of content.
This document provides an overview of a Facebook marketing workshop. The workshop covers developing a Facebook strategy, setting up a business page correctly, maximizing page assets like images and apps, and creating engaging custom pages. It also introduces a marketing mastermind club for ongoing support and shares testimonials from past clients who were able to grow their business and gain clarity on Facebook using the strategies taught in the workshop. The workshop aims to teach business owners how to effectively use Facebook to meet their marketing goals.
The document provides tips for optimizing Facebook posts and engagement. It recommends including properly sized images, sharing links effectively, using targeting options like interests and post dates, including clear calls to action, and posting at optimal times when audiences are online. It also notes that as of January 2015, Facebook began reducing the distribution of promotional content in user feeds to prioritize more relevant stories and based on user feedback.
Facebook Ads - The Shifting Landscape from Keywords to Audiences - Ned Poulte...Ned Poulter
Having consulted and trained a myriad of companies, from small start up brands right up to some of the biggest social media properties in Britain and further afield, Ned Poulter (Pole Star Digital) has a wealth of knowledge when it comes to strategising and implementing paid social media strategies. Along the way he has picked up a broad array of leading tips and tricks, which will be shared enabling you to capitalise on your Facebook advertising.
Whether you’re just starting out, or you now utilise Facebook ads as part of your broader paid marketing at scale, this talk will aim to equip you with the tools, tips and tricks to move beyond keyword and leverage audiences; taking your efforts to the next level. The talk will focus on inspiration and examples with a mission to make sure you leave knowing at least one thing you didn’t already know going into it!
T.A. McCann_Twitter for entrepreneurs - the why and the how to get maximum valueT. A. McCann
The document provides tips for entrepreneurs on using Twitter effectively. It recommends starting with setting up a Twitter account and Buffer for scheduling posts. The key is to follow influencers in your industry, amplify their content, develop your own perspective, and engage authentically. It suggests a 5:3:2 posting ratio - 5 posts about your industry, 3 with your thoughts, and 2 personal posts. Tools mentioned include Buffer, Tweetdeck, Topsy, and Rival IQ. The overall message is that an active, engaged Twitter presence can help entrepreneurs learn, connect, and drive business value.
Introducing Clevr, a new tool for publishers to increase readers' time spent on site. It uses the author — the journalist — as the way for readers to find and receive great things to read, see and hear.
The Daily Digital Marketing Schedule Proven To Work for Financial AdvisorsSamantha Russell
No marketing help? No problem.
We're showing you exactly what you need to do Monday through Friday to get the most marketing ROI.
Join Twenty Over Ten's CMO and InvestmentNews' 40 Under 40 honoree, Samantha Russell, to discover the exact steps you need to take to:
- Update your website for maximum impact and lead conversion
- Ensure your emails get opened
- Boost engagement on your social media posts
- Generate a larger following on social media
Facebook Flash Class - How to Thrive with Facebook liveSocial Jack
Join Social Media coaches Dean DeLisle and Stephanie Weber for a quick 20 minutes, as they share the coolest three ways to use the hottest new craze on Facebook, Facebook Live!
Videos and visual content get 98% more views and are 40% more likely be shared, so we will discuss the hottest new ways to leverage live video and capture to increase engagement with your Facebook account.
Are We There Yet? A 12-Month Community Building Case StudyMackenzie Fogelson
Community building is hard work and the process and results look different for every company. But with great effort comes great reward. Here's what we learned when building community for a company in a "boring" niche.
Email marketing tips for event plannersSherin Thomas
E-mail marketing could be very helpful when it comes to event planning. Email marketing can assist with each step of the method, making it simpler for event planners to get their jobs done and have a successful result.
7 Tips for Design Teams Collaborating RemotelyFramebench
So you're working with a remote team? Super cool! We're sure you have your ways of collaborating with each other. But you'll have to agree, sometimes it just gets messed up. Here are 7 tips (a 5 minute read) to help you along as you build an amazing team.
You'll also find quick tips and tricks for remote collaboration.
7 Steps for Social Media Marketing Success in 2015Viraltag Inc.
The challenge with social media is that there just isn't enough time. Here we provide you with a 7 step plan to maximize your social media efforts in 2015.
Top Tips & Tools for SEO & Paid Social Media #tide talks - @nedpoulterNed Poulter
This document provides tips and tools for SEO and paid social media. It discusses the importance of visibility and reach online through search and social platforms. It encourages businesses to get visible through search optimization, get listening by setting up brand monitoring alerts, get local by listing businesses on maps, and get structured by adding structured data to search results. The document also provides tips on targeting audiences and leveraging data from platforms like Facebook and LinkedIn to build custom audiences for advertising.
As marketers, our job is to help our clients build things that Google can't take away: like a community. Help your clients set the right goals and keep the focus where it belongs: on their business.
Ned Poulter shares key learnings from creating over 8,000 Facebook advertising campaigns. He recommends deploying tracking pixels early, testing different ad objectives and targeting combinations, and leveraging remarketing by creating product-specific campaigns targeted at website visitors. Poulter also stresses learning which Facebook data is useful for reporting and advises trialing remarketing campaigns first for new clients.
This document provides a step-by-step tutorial for setting up a Facebook business page in 11 steps. It then discusses best practices for posting content on the business page to engage customers, such as posting regularly with images, having a mixture of content types, and continually branding the company. It also introduces Facebook tools for scheduling posts, viewing page insights and demographics, and promoting the business page. The document is authored by SocialLite Media Solutions to help businesses establish and grow their Facebook presence.
Newvine Growing social media best practices for NAFDMA conventionColleen Newvine
From the North American Farmers' Direct Marketing Association convention in 2014, this session gives tips on building engagement with social media marketing.
We will discuss practical tips for building community, engaging customers and making sales using major platforms like Facebook and Twitter and smaller platforms like Pinterest and Foursquare.
Whether you have never tweeted in your life or you are glued to your smartphone posting photos and videos, we will share pointers to improve your use of social media — including highlighting some successes of fellow NAFDMA members.
LinkedIn Social Selling - 3 new power moves to convert connections to new sa...Social Jack
In a quick 20 minutes you will learn how you can use three simple power moves to generate referrals.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Certification Program and show you the easiest and most effective methods to getting more referrals.
Forward Progress has trained over 100,000 professionals in over 35 countries on how to convert social media connections to new business.
Worried about whether you will have enough traffic at your New Home Community Event? Use this Digital Marketing Checklist to organize and build our RSVP list 6-8 weeks out from your event. Prove, Simple and easy to implement.
A properly executed event has the power to garner attention from media, travelers and the community, all while driving home a key message. This presentation outlines how to pull off an event that is not only memorable, but impacts your business success.
The document provides 6 steps for businesses to get started with Pinterest for marketing purposes. The steps are to set up a photo section on a website or blog, take pleasing photos related to the business, post the photos online, add the photos to Pinterest by linking to the website, make comments on the pins, and repeat the process several times a week. The goal is to drive traffic from Pinterest to the business's website or blog.
Creating a Culture of Content and Collaboration Within Your B2B OrganizationUberflip
Content is no longer only in the marketing department's domain. Content fuels the entire buyer journey, which means that every corner of your organization uses content to fulfill their function, from Marketing, to Sales, to Customer Success. The best way to secure company-wide content buy-in is to cultivate a culture of content.
But what exactly does having a 'culture of content' entail, and how can you build one?
In this presentation, Uberflip's Hana Abaza and TINYpulse's Kevin Nakao share their tried-and-tested tips for creating a culture of content.
This document provides an overview of a Facebook marketing workshop. The workshop covers developing a Facebook strategy, setting up a business page correctly, maximizing page assets like images and apps, and creating engaging custom pages. It also introduces a marketing mastermind club for ongoing support and shares testimonials from past clients who were able to grow their business and gain clarity on Facebook using the strategies taught in the workshop. The workshop aims to teach business owners how to effectively use Facebook to meet their marketing goals.
The document provides tips for optimizing Facebook posts and engagement. It recommends including properly sized images, sharing links effectively, using targeting options like interests and post dates, including clear calls to action, and posting at optimal times when audiences are online. It also notes that as of January 2015, Facebook began reducing the distribution of promotional content in user feeds to prioritize more relevant stories and based on user feedback.
Facebook Ads - The Shifting Landscape from Keywords to Audiences - Ned Poulte...Ned Poulter
Having consulted and trained a myriad of companies, from small start up brands right up to some of the biggest social media properties in Britain and further afield, Ned Poulter (Pole Star Digital) has a wealth of knowledge when it comes to strategising and implementing paid social media strategies. Along the way he has picked up a broad array of leading tips and tricks, which will be shared enabling you to capitalise on your Facebook advertising.
Whether you’re just starting out, or you now utilise Facebook ads as part of your broader paid marketing at scale, this talk will aim to equip you with the tools, tips and tricks to move beyond keyword and leverage audiences; taking your efforts to the next level. The talk will focus on inspiration and examples with a mission to make sure you leave knowing at least one thing you didn’t already know going into it!
T.A. McCann_Twitter for entrepreneurs - the why and the how to get maximum valueT. A. McCann
The document provides tips for entrepreneurs on using Twitter effectively. It recommends starting with setting up a Twitter account and Buffer for scheduling posts. The key is to follow influencers in your industry, amplify their content, develop your own perspective, and engage authentically. It suggests a 5:3:2 posting ratio - 5 posts about your industry, 3 with your thoughts, and 2 personal posts. Tools mentioned include Buffer, Tweetdeck, Topsy, and Rival IQ. The overall message is that an active, engaged Twitter presence can help entrepreneurs learn, connect, and drive business value.
Introducing Clevr, a new tool for publishers to increase readers' time spent on site. It uses the author — the journalist — as the way for readers to find and receive great things to read, see and hear.
The Daily Digital Marketing Schedule Proven To Work for Financial AdvisorsSamantha Russell
No marketing help? No problem.
We're showing you exactly what you need to do Monday through Friday to get the most marketing ROI.
Join Twenty Over Ten's CMO and InvestmentNews' 40 Under 40 honoree, Samantha Russell, to discover the exact steps you need to take to:
- Update your website for maximum impact and lead conversion
- Ensure your emails get opened
- Boost engagement on your social media posts
- Generate a larger following on social media
Facebook Flash Class - How to Thrive with Facebook liveSocial Jack
Join Social Media coaches Dean DeLisle and Stephanie Weber for a quick 20 minutes, as they share the coolest three ways to use the hottest new craze on Facebook, Facebook Live!
Videos and visual content get 98% more views and are 40% more likely be shared, so we will discuss the hottest new ways to leverage live video and capture to increase engagement with your Facebook account.
Are We There Yet? A 12-Month Community Building Case StudyMackenzie Fogelson
Community building is hard work and the process and results look different for every company. But with great effort comes great reward. Here's what we learned when building community for a company in a "boring" niche.
Email marketing tips for event plannersSherin Thomas
E-mail marketing could be very helpful when it comes to event planning. Email marketing can assist with each step of the method, making it simpler for event planners to get their jobs done and have a successful result.
7 Tips for Design Teams Collaborating RemotelyFramebench
So you're working with a remote team? Super cool! We're sure you have your ways of collaborating with each other. But you'll have to agree, sometimes it just gets messed up. Here are 7 tips (a 5 minute read) to help you along as you build an amazing team.
You'll also find quick tips and tricks for remote collaboration.
7 Steps for Social Media Marketing Success in 2015Viraltag Inc.
The challenge with social media is that there just isn't enough time. Here we provide you with a 7 step plan to maximize your social media efforts in 2015.
Top Tips & Tools for SEO & Paid Social Media #tide talks - @nedpoulterNed Poulter
This document provides tips and tools for SEO and paid social media. It discusses the importance of visibility and reach online through search and social platforms. It encourages businesses to get visible through search optimization, get listening by setting up brand monitoring alerts, get local by listing businesses on maps, and get structured by adding structured data to search results. The document also provides tips on targeting audiences and leveraging data from platforms like Facebook and LinkedIn to build custom audiences for advertising.
As marketers, our job is to help our clients build things that Google can't take away: like a community. Help your clients set the right goals and keep the focus where it belongs: on their business.
Ned Poulter shares key learnings from creating over 8,000 Facebook advertising campaigns. He recommends deploying tracking pixels early, testing different ad objectives and targeting combinations, and leveraging remarketing by creating product-specific campaigns targeted at website visitors. Poulter also stresses learning which Facebook data is useful for reporting and advises trialing remarketing campaigns first for new clients.
This document provides a step-by-step tutorial for setting up a Facebook business page in 11 steps. It then discusses best practices for posting content on the business page to engage customers, such as posting regularly with images, having a mixture of content types, and continually branding the company. It also introduces Facebook tools for scheduling posts, viewing page insights and demographics, and promoting the business page. The document is authored by SocialLite Media Solutions to help businesses establish and grow their Facebook presence.
Newvine Growing social media best practices for NAFDMA conventionColleen Newvine
From the North American Farmers' Direct Marketing Association convention in 2014, this session gives tips on building engagement with social media marketing.
We will discuss practical tips for building community, engaging customers and making sales using major platforms like Facebook and Twitter and smaller platforms like Pinterest and Foursquare.
Whether you have never tweeted in your life or you are glued to your smartphone posting photos and videos, we will share pointers to improve your use of social media — including highlighting some successes of fellow NAFDMA members.
LinkedIn Social Selling - 3 new power moves to convert connections to new sa...Social Jack
In a quick 20 minutes you will learn how you can use three simple power moves to generate referrals.
In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Certification Program and show you the easiest and most effective methods to getting more referrals.
Forward Progress has trained over 100,000 professionals in over 35 countries on how to convert social media connections to new business.
Worried about whether you will have enough traffic at your New Home Community Event? Use this Digital Marketing Checklist to organize and build our RSVP list 6-8 weeks out from your event. Prove, Simple and easy to implement.
A properly executed event has the power to garner attention from media, travelers and the community, all while driving home a key message. This presentation outlines how to pull off an event that is not only memorable, but impacts your business success.
How to Build Valuable and Seasonal Facebook Page Apps All Year LongShortStack
We’ve taken the challenge out of coming up with fresh and innovative Facebook Page app ideas month after month. Inside each of these monthly guides we share three app ideas and instructions for how to build them all using ShortStack.
Like this resource? Find more free resources here: https://shortstack.iljmp.com/1/moreresources
We match marketers to their future customers. Through our large array of media products, Convince & Convert Media helps companies increase leads and generate sales by putting the right message in front of the perfect audience.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
Launch Communication Plan: A Guide and Template to Provide Effective Communication for a Successful Launch.
You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it.
Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them.
Learn how to make your new initiative successful with a communication plan that educates your partners on the value for them, stokes excitement, and gets partners engaging with the platform after launch.
The document provides a report on a sales project conducted by a 5-person team over 5 weeks. It includes:
1) An analysis of leads, meetings, companies partnered with, and potential deals generated through various channels like networking events, LinkedIn, alumni connections, and referrals. LinkedIn and self-organized events were most effective.
2) A self-analysis identifying areas for improvement like goal-setting and motivating team members. The team fell short of its goal.
3) Learnings around understanding the startup market in San Francisco Bay Area and dealing with customers personally rather than relying on templates. The importance of team management is also discussed.
Your company IS a media company (or at least it can be). Convince & Convert's media division and our consulting division converge to provide outstanding digital media advice and counsel to major companies like Insight, Cisco, and The Motley Fool.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
Content Writing for Crowdfunding CampaignsProPRcopy
What gives someone the confidence to back a crowdfunding project? An interesting and intriguing video is a good start. Having great rewards and incentives is an enticing follow-up. But the true appeal of any crowdfunding project comes from the content—the story you outline in words. This is where questions are answered, connections are made and, ultimately, support is gained.
This guide provides everything you need to know about content writing for crowdfunding campaigns on Kickstarter, Indiegogo, GoFundMe, Patreon and others.
This document provides 8 tips for increasing event attendance: 1) Choose the best date; 2) Simplify registration; 3) Use email marketing; 4) Create an event hashtag; 5) Create social media events; 6) Optimize the event website; 7) Promote the event through industry connections; 8) Thank attendees. It emphasizes the importance of registration success and maximizing attendance. Simple strategies like email reminders, hashtags, and thank you notes can significantly boost engagement and word-of-mouth promotions leading to higher registration. The overall message is that event planners should focus on accessibility, promotion, and gratitude to fill seats.
21 Easy Ways To Build An Email List That Will SkyrocketHarsha MV
This document provides 21 tactics for building an email list of active subscribers. Some key tactics include: using powerful calls to action; showing social proof like expert endorsements; creating and giving away free tools and content like templates and eBooks; hosting webinars and maximizing recordings; experimenting with welcome gifts and exit intent popups; and measuring effectiveness using tools like KISSmetrics and Google Analytics. The goal is to continually provide value to readers so they become paying customers.
Create Awesome Facebook Events Playbook via FacebookFlutterbyBarb
Create Awesome Facebook Events Playbook via Facebook. This is a very complete guide on how to get the most out of Facebook Events organically or with paid reach.
Facebook provides tools and guidance for event organizers to promote their events on Facebook. The document outlines how to create high-quality Facebook events with optimized details like photos, names and descriptions. It also explains how to spread event awareness through sharing, invites, calendars and ads. Facebook events can be promoted to drive responses, ticket sales and reach through audience targeting.
The smart-marketers-guide-to-webinar-marketingDaniel Howard
This document provides guidance on creating an effective webinar marketing campaign. It discusses establishing a compelling topic, finding an expert guest, crafting marketing copy, building a registration landing page, and A/B testing the page. The key recommendations are to choose a bottom-of-the-funnel topic tied to your offering, prove what's in it for a guest to get them to present, use clear descriptive copy for the title and description, include the five elements of USP, hero shot, benefits, social proof and CTA on the landing page, and continuously test the page to improve conversions. Customizing the landing page rather than using a generic template can increase conversions by 150%.
Using Social Media to Promote Your Non-Profit Event or BusinessAnyssa Jane
This is a talk Anyssa from The Communication Studio gave to The Fraser Valley Event Planning Association on March 26, 2013. She spoke about take care to build a plan, segment your lists so you can be ready to mobilize them, and have press packages ready in case you are a success! If you would like us to come out to your non profit group or would like your staff to understand social media better please contact us at www.communicationstudio.ca
Twitter party events are one of the most exciting developments in social media. Twitter party events are where a group gathers on Twitter or other social media platform capable of live streaming text in real time.
This offers terrific opportunities for influencers to connect with their followers and for communities to come together to share information. It’s also excellent for creating events that promote individuals, brands and products, while giving to followers terrific, exciting content they can use. Here's how to throw your own!
The document provides tips for using social media to promote events. It recommends creating a unique hashtag, setting up an event page with all details, and promoting the event on multiple social media channels like Twitter, Facebook, Pinterest, and Instagram. It also suggests engaging with attendees during the event by sharing their posts, and continuing post-event buzz through highlights, guest blogs, and follow-up webinars. The document gives ideas for targeted social media ads and email marketing, and emphasizes monitoring analytics to improve engagement.
10 Steps to Planning a Successful WebinarMohamed Mahdy
- The document discusses 10 steps to planning a successful webinar over an 8 week period, including creating an action plan, holding an initial team meeting, crafting a compelling message, creating marketing deliverables, setting up technical infrastructure, rehearsing the presentation, promoting the event, hosting the event, and following up after the event.
- Key aspects of planning include identifying presenters and the audience, setting goals and scoping the topic, developing titles, benefits and messaging for promotions, creating registration pages and email campaigns, and thoroughly testing the technical setup.
- Roles involved in planning include the producer for registration and infrastructure, promoter for driving registration, and presenter for content development and delivery. Thorough planning across all
The Next Level of Social Evolution: I Have a Social Profile, What’s Next? M...Benjamin Weisman
The document discusses strategies for city and regional magazines to leverage social media. It recommends developing a social media presence across major networks like Facebook and Twitter as well as location-based services. Magazines should share local content and happenings to engage local audiences. Partnering with other magazines and sharing content/promotions across regions can increase reach. Magazines should measure social media return on investment based on metrics like impressions, leads, and increased satisfaction rather than traditional ROI. Planning, staffing, and regularly updating social profiles are also important.
Content marketing is a form of marketing that focuses on creating and distributing valuable content to attract a target audience and drive customer action. It involves various forms of content like blog posts, podcasts, videos, infographics, ebooks, email marketing, social media, webinars, and user-generated content. When done effectively, content marketing helps build brand awareness, educate and engage customers, and strengthen customer relationships over time. It is an important marketing strategy for industries like travel where there is a lot of competition.
This document provides guidance and templates for running a successful crowdfunding campaign on the Fund Dreamer platform. It covers developing the campaign pitch, crafting social media strategies, setting rewards, and wrapping up the campaign. Key points include developing a compelling campaign story, creating high-quality video and photos, leveraging social networks and influencers, offering appropriate reward tiers, regularly updating supporters, and properly thanking donors. The document aims to help campaign creators maximize engagement and fundraising success.
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Filling Your New Home Events with Qualified Buyers
1. By lesliebridgeswriter December 5, 2017
Filling an Event at Your New Home Community – First in a
Series
builderpromotions.com/filling-an-event-at-your-new-home-community-first-in-a-series
When our clients host an event at their new home community, we create a memorable
branded gift that deepens a prospect’s connection to the brand, after the event has passed. So
that’s one task our busy Division Marketer clients can check off their long list of Event “to dos”.
But we know that’s not even a fraction of the work to be done to launch an event. We
know that the important work of making any event a success is drawing a crowd! Our
readers will be excited to learn that in this blog post, we’re interviewing Builder Funnel
marketing expert Spencer Powell, about building traffic for your events.
We know that economy of time is important to Builder Marketers, and we love Spencer’s
efficient step by step approach to planning and executing an event filled with interested
prospects. And, to make life easy for our readers, we asked Spencer to create bonus content
so you can download the checklist and keep it as digital resource. We’ll share it later in the
post. Here’s the interview:
Marketing Blueprints: Can you tell us how you approach the planning and execution for new
home community events?
Spencer Powell, Builder Funnel: We help our new home builder clients approach this in two
phases. The first phase is building out your digital assets. The second phase is implementing
your outreach campaign leading up to the event.
1/6
2. Marketing Blueprints: Can you start by giving us your check list for building assets?
Spencer Powell, Builder Funnel: Yes, it’s a simple list. Ideally the process begins 4-6 weeks
out before an event is actually going to take place. The timing plays an important role in
growing your RSVP list. If you are tight on time, feel free to download the checklist and read
it when it’s most convenient for you.
Here’s our Phase One checklist:
1. Make a Schedule so that tasks on this checklist are placed within the time frame
leading up to your event. Even if you have less time than is ideal, a schedule helps you
keep track of anyone on your team who is helping you get this done.
2. Access or request existing community content you will need to share in emails, on
your landing page and in social posts. Having this ready will keep you on schedule.
Video Tour
Community Brochure
Floorplans
Lifestyle & Home Imagery content
3. Prepare your email content for the invite to your Database and calendar reminders to
everyone who sends an RSVP.
4. Develop an Event landing Page. This is where people will RSVP on your website. The
landing page should include information about the event, enticing community imagery
and all the event details communicated with a sense of excitement.
Example:
2/6
3. 5. Create a “Thank You Page” that is automated from the Landing page to express your
appreciation for the RSVP. Tell people how excited you are that they are attending. This
is where you share exciting information about the Community you are promoting. It’s a
perfect place to deliver “bonus content” like floor plans, a video tour, and your community
brochure to everyone who RSVP’s. Ultimately the thank you page shows your
appreciation and reinforces the prospects attraction to the community.
Example:
3/6
4. 6. Write an automated follow up email for people who close out before they get the
thank you message. It should be a duplicate of the Thank you page.
Example:
4/6
5. 7. Leverage the Division Website using a Call to Action Graphic that links to the Event
Landing page.
Example:
8. Prepare your Social Posts with links back to the landing pageto create excitement
leading up to your Event. Use event announcement, video tours of your community and
home lifestyle imagery content to entice prospective home buyers.
Facebook – Create an event page and post an album for the Community
Twitter
Instagram
Houzz – Post a project around your Models
YouTube – Video Tour
In our second post we’ll discuss the execution of the Event campaign. Here’s a sneak
peek.
5/6
6. Marketing Blueprints: So much to do, so little time. Planning really helps. Now that you’ve set
up your schedule and you’ve built all your digital assets, how do you get people to your Event?
Spencer Powell, Builder Funnel: Now that you’ve developed your assets and content, you’ll
see why it pays to get all that lined up early. At this point, about 3 weeks out, it’s all about
inviting your list, amplifying to the surrounding community via Social Media and
consistent reminders to get them there. If you can’t wait for our second post, feel free to
download the checklist and save it as a resource to plan your upcoming events.
Thanks for sharing your turnkey checklist with us Spencer! We look forward to sharing Event
Marketing Phase Two in our next post.
To our readers and clients — we hope this content adds value to your Community Marketing
and makes your work just a little bit easier, too.
Cheers!
Leslie Bridges, Chief Blogger
Marketing Blueprints is sponsored by Builder Promotions. Builder Promotions is the leading
builder-centric e-Commerce and creative services platform helping new home builders
centralize purchases of branded marketing supplies used to support the entire new home
buyer journey. BP Custom Shopper(tm), a Builder Promotions signature service, brings
creative sourcing support to Division Marketers nationwide.
6/6