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Campaign Proposal
1. Name Of Campaign:
Friends or Foes?
Purpose/Message of Campaign:
How Facebook is EASILY manipulated to create an identity– that isn’t necessarily
real…are Cranford students making Facebook Friends or Foes? Many students are using
Facebook every day without realising the dangers that can occur, giving out information
to many people without even knowing who they are. So we want to help students who
use this social networking site to be more careful in who they make friends and what
information they give out.
Aim of Campaign:
To make students more aware of the dangers of using Facebook and to educate them
on what having their pictures online can mean. Do they realise that anyone can
manipulate an image of them and what problems this can cause? We want to make
students realise that the people they add as a ‘friend’ may not always be what they
seem.
Campaigning Dates Campaigning Activities: Who Notes:
Date: 29/03/12 Website Launch Everyone Parnyan will start
the website.
Date: Completion Assembly Promotion Zahra to organise Will follow on
22/03/12 throughout the
Starting 26/03/12 week.
Date: 22/03/12 PowerPoint and Poster Parnyan Presentation must
have finished
Date: 23/03/12 Facebook Wall Sara Will get school
involved.
Date: Completion TV advert George and Advert will be
22/03/12 Parnyan shown in assebmlies.
Audience and Why:
Our campaign is aimed at students in general. We have chosen this as they are the
main victims of using Facebook and are the most naive, not realising the dangers of
who they are talking. They are the main users of Facebook and also the main victims
of Facebook.
Team Names Team Roles
Sara: Within our Group we will even out the roles
Zahra: and distribute the tasks equally between our
Parnyan: group
George: