This document outlines a 6-week advertising campaign schedule to promote a product during the Euro 2016 soccer tournament. Week 1 involves releasing flyers in cities and towns. Week 2 adds bus/billboard ads and posters in stores after the initial flyers. Social media and website ads also begin. Week 3 includes magazine ads in male and sports magazines. Week 4 is the TV ad release during Euro 2016 broadcasts. Week 5 brings radio ads on sports stations airing the tournament. Week 6 reveals the social media competition winner. The overall goal is to target male audiences watching Euro 2016.

1. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Week 1 Flyer
advertisements
released into main
cities and towns. It
will be the first
form
advertisement for
people to see and
notice first.
Advert released
into the
newspapers so it is
available
throughout the
weeks.
Week 2 Buses and
Billboard
advertisements
will be released
after the initial
release of the flyers
for the public
advertisement in
cities and towns.
Posters in stores
like DIY stores like
BnQ appear.
Social media and
website
advertisements.
The websites it
will be advertised
over are social
media like
Facebook and also
sports websites
and like Sky
sports.

2. Week 3 Magazine
advertisement
released into
popular male
magazines car
magazines and
sports magazines.
Euro 2016 themed
packaging is
introduced.
Football themed
flyers, magazine
and newspaper
advertisements
are released into
magazine issues
and newspapers.
Week 4 TV Advertisement
released. Advert
released during
Euro 2016 because
male audience will
primarily be
watching. Adverts
will be played from
12pm-11pm on
coverage of the
tournament on ITV.
Before third week
of Euro 2016, social
media competition
is announced
around 7pm

3. Week 5 Radio
advertisement
released the week
after euros have
started. On radios
such as talk sport
and BBC that will
cover the euros. It
will be on the same
time as the TV at
12pm – 11pm.
Radio competition
will be played
11am – 12pm.
Week 6 Social Media
Competition
winner is revealed.

4. Campaign Schedule
My campaign schedule will be over a six week period from late May to early June. This is because a football tournament will be taking
place over the duration and I want this to be the main source of the audience who will see my advertisements. Primarily, the people who
will be watching Euro 2016 will be men, and generally men are employed where my product is used. Over the duration of the
advertising campaign, I will slowly be releasing different forms of advertisements like newspaper adverts and magazine adverts