This document outlines a 6-week advertising campaign schedule to promote a product during the Euro 2016 football tournament. Week 1 involves releasing flyers in cities and distributing newspaper advertisements. Week 2 adds bus/billboard ads and posters in stores, along with social media and website promotions. Week 3 places ads in magazines. Week 4 debuts a TV commercial during Euro 2016 broadcasts. Week 5 brings radio advertisements. Week 6 reveals the winner of a social media competition. The goal is to target male audiences watching the tournament.

1. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Week 1 Flyer
advertisements
released into main
cities and towns. It
will be the first
form
advertisement for
people to see and
notice first.
Advert released
into the
newspapers so it is
available
throughout the
weeks.
Week 2 Buses and
Billboard
advertisements
will be released
after the initial
release of the flyers
for the public
advertisement in
cities and towns.
Posters in stores
like DIY stores like
BnQ appear.
Social media and
website
advertisements.
The websites it
will be advertised
over are social
media like
Facebook and also
sports websites
and like Sky
sports.

2. Week 3 Magazine
advertisement
released into
popular male
magazines car
magazines and
sports magazines.
Euro 2016 themed
packaging is
introduced.
Football themed
flyers, magazine
and newspaper
advertisements
are released into
magazine issues
and newspapers.
Week 4 TV Advertisement
released. Advert
released during
Euro 2016 because
male audience will
primarily be
watching. Adverts
will be played from
12pm-11pm on
coverage of the
tournament on ITV.
Before third week
of Euro 2016, social
media competition
is announced
around 7pm

3. Campaign Schedule
My campaign schedule will be over a six week period from late May to early June. This is because a football tournament will be taking
place over the duration and I want this to be the main source of the audience who will see my advertisements. Primarily, the people who
Week 5 Radio
advertisement
released the week
after euros have
started. On radios
such as talk sport
and BBC that will
cover the euros. It
will be on the same
time as the TV at
12pm – 11pm.
Radio competition
will be played
11am – 12pm.
Week 6 Social Media
Competition
winner is revealed.

4. will be watching Euro 2016 will be men, and generally men are employed where my product is used. Over the duration of the
advertising campaign, I will slowly be releasing different forms of advertisements like newspaper adverts and magazine adverts