Emily Shaw was creating campaign posters with the phrase "Surviving or Thriving?" She found that the original font she chose made the H look like a U at a quick glance. To fix this, she used the polygon lasso tool to cut out the dash and move it higher up on the H to make it clearer to read quickly. When designing the posters, she experimented with different logos she had made. While they all worked nicely in different ways, the yellow speech bubble colors contrasted too much with her color scheme. So she changed the bubble's color to better fit the look of the posters.