While email is often typecast as an antiquated tool by the press and social media pundits, the email marketing scene has never been more active. Big and small brands alike are banging on the doors of email experts to create designs that are optimized for mobile devices. Email-led startups are gaining mainstream popularity. So, what's pushing this rush to make email beautiful, not to mention everyone's channel of choice?
In this session, we'll be covering:
- Ubiquity rules: The state of email design today
- Why brands have recognized the value in quality email design
- How design-led companies have broken email's old rules
- Responsive email: Why mobile-first is the new mantra