SlideShare a Scribd company logo
1 of 12
Product Management:  Start With The Story ProductCamp AustinMarch 2010Joshua Duncanwww.twitter.com/joshua_d Draft Version 0.07
Session Goals 20 mins of presentation 20 mins of group discussion 3 key points 3 market examples Draft Version 0.07
Key Points Nobody Cares Write the commercial first Don’t hide the demo button DRAFT VERSION .06 Draft Version 0.07
The Goal: DRAFT VERSION .06 Draft Version 0.07
The product has a story, and the marketing  makes it sing* *Baked In:, Bogusky &Winsor
Challenges: Draft Version 0.07
Why is it that some products seem to take off on their own and others never find a market?   Draft Version 0.07
Why does the market not understand my product features? Draft Version 0.07
Draft Version 0.07
What can I do during product development to get people talking about my product?  Draft Version 0.07
Storytelling is by far the most underrated skill  in business** *Gary Vaynerchuk, Crush It!  Draft Version 0.07
Picture Credits http://www.flickr.com/photos/71362960@N00/335350003/sizes/l/ http://www.flickr.com/photos/visbeek/2242177289/sizes/l/ Draft Version 0.07

More Related Content

Similar to Camp Austin Spring 2010 - Session Outline v2

Boris Krstović - Building Product 101
Boris Krstović - Building Product 101Boris Krstović - Building Product 101
Boris Krstović - Building Product 101Startap Akademija
 
Digitz: Digital Trends Report - May 2016
Digitz:  Digital Trends Report - May 2016Digitz:  Digital Trends Report - May 2016
Digitz: Digital Trends Report - May 2016Azam J. Khan
 
VDMA Social Web Präsentation
VDMA Social Web PräsentationVDMA Social Web Präsentation
VDMA Social Web PräsentationMartin Koser
 
Be a fashion industry game changer!
Be a fashion industry game changer!Be a fashion industry game changer!
Be a fashion industry game changer!Mike Wittenstein
 
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...Elaine Chen
 
THUMBNAIL BLASTER - REVIEWED.pdf
THUMBNAIL BLASTER - REVIEWED.pdfTHUMBNAIL BLASTER - REVIEWED.pdf
THUMBNAIL BLASTER - REVIEWED.pdfArunas Bruzas
 
Thoughts on Product Design | Guest Lecture Tilburg University
Thoughts on Product Design | Guest Lecture Tilburg UniversityThoughts on Product Design | Guest Lecture Tilburg University
Thoughts on Product Design | Guest Lecture Tilburg UniversityEtienne Bertou
 
Validate Your Ideas Quickly with Google Design Sprint
Validate Your Ideas Quickly with Google Design SprintValidate Your Ideas Quickly with Google Design Sprint
Validate Your Ideas Quickly with Google Design SprintBorrys Hasian
 
What is Importance of Storyboarding
What is Importance of StoryboardingWhat is Importance of Storyboarding
What is Importance of StoryboardingAmarpreet Singh
 
2. production techniques evaluation (aa)
2. production techniques evaluation (aa)2. production techniques evaluation (aa)
2. production techniques evaluation (aa)Aaron Aacster
 
Moving Interaction Design Off the Desktop and Into the World: Lessons from th...
Moving Interaction Design Off the Desktop and Into the World: Lessons from th...Moving Interaction Design Off the Desktop and Into the World: Lessons from th...
Moving Interaction Design Off the Desktop and Into the World: Lessons from th...egoodman
 
Context Is Everything from OZ-IA 2008
Context Is Everything from OZ-IA 2008Context Is Everything from OZ-IA 2008
Context Is Everything from OZ-IA 2008Iain Barker
 
Deep dive into a competitor
Deep dive into a competitorDeep dive into a competitor
Deep dive into a competitorSV.CO
 
Software is from the Bay, Hardware is from Shenzhen
Software is from the Bay, Hardware is from ShenzhenSoftware is from the Bay, Hardware is from Shenzhen
Software is from the Bay, Hardware is from ShenzhenHAX
 
Doing Things That Don't Scale - Counter intuitive marketing for startups...
Doing Things That Don't Scale - Counter intuitive marketing for startups...Doing Things That Don't Scale - Counter intuitive marketing for startups...
Doing Things That Don't Scale - Counter intuitive marketing for startups...Almog Koren
 
BIH - Design process
BIH -  Design processBIH -  Design process
BIH - Design processAllison Tran
 
Customer Discovery - Launchpad Week CDMX Fintech 2016
Customer Discovery - Launchpad Week CDMX Fintech 2016Customer Discovery - Launchpad Week CDMX Fintech 2016
Customer Discovery - Launchpad Week CDMX Fintech 2016Claudio Cossio
 
Product design is key
Product design is keyProduct design is key
Product design is keyDamien GOSSET
 

Similar to Camp Austin Spring 2010 - Session Outline v2 (20)

Boris Krstović - Building Product 101
Boris Krstović - Building Product 101Boris Krstović - Building Product 101
Boris Krstović - Building Product 101
 
Digitz: Digital Trends Report - May 2016
Digitz:  Digital Trends Report - May 2016Digitz:  Digital Trends Report - May 2016
Digitz: Digital Trends Report - May 2016
 
VDMA Social Web Präsentation
VDMA Social Web PräsentationVDMA Social Web Präsentation
VDMA Social Web Präsentation
 
Unit 66 Task 8
Unit 66   Task 8Unit 66   Task 8
Unit 66 Task 8
 
Be a fashion industry game changer!
Be a fashion industry game changer!Be a fashion industry game changer!
Be a fashion industry game changer!
 
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...
Disciplined Entrepreneurship: How Do You Design And Build Your Product? How D...
 
THUMBNAIL BLASTER - REVIEWED.pdf
THUMBNAIL BLASTER - REVIEWED.pdfTHUMBNAIL BLASTER - REVIEWED.pdf
THUMBNAIL BLASTER - REVIEWED.pdf
 
Thoughts on Product Design | Guest Lecture Tilburg University
Thoughts on Product Design | Guest Lecture Tilburg UniversityThoughts on Product Design | Guest Lecture Tilburg University
Thoughts on Product Design | Guest Lecture Tilburg University
 
Validate Your Ideas Quickly with Google Design Sprint
Validate Your Ideas Quickly with Google Design SprintValidate Your Ideas Quickly with Google Design Sprint
Validate Your Ideas Quickly with Google Design Sprint
 
What is Importance of Storyboarding
What is Importance of StoryboardingWhat is Importance of Storyboarding
What is Importance of Storyboarding
 
It
ItIt
It
 
2. production techniques evaluation (aa)
2. production techniques evaluation (aa)2. production techniques evaluation (aa)
2. production techniques evaluation (aa)
 
Moving Interaction Design Off the Desktop and Into the World: Lessons from th...
Moving Interaction Design Off the Desktop and Into the World: Lessons from th...Moving Interaction Design Off the Desktop and Into the World: Lessons from th...
Moving Interaction Design Off the Desktop and Into the World: Lessons from th...
 
Context Is Everything from OZ-IA 2008
Context Is Everything from OZ-IA 2008Context Is Everything from OZ-IA 2008
Context Is Everything from OZ-IA 2008
 
Deep dive into a competitor
Deep dive into a competitorDeep dive into a competitor
Deep dive into a competitor
 
Software is from the Bay, Hardware is from Shenzhen
Software is from the Bay, Hardware is from ShenzhenSoftware is from the Bay, Hardware is from Shenzhen
Software is from the Bay, Hardware is from Shenzhen
 
Doing Things That Don't Scale - Counter intuitive marketing for startups...
Doing Things That Don't Scale - Counter intuitive marketing for startups...Doing Things That Don't Scale - Counter intuitive marketing for startups...
Doing Things That Don't Scale - Counter intuitive marketing for startups...
 
BIH - Design process
BIH -  Design processBIH -  Design process
BIH - Design process
 
Customer Discovery - Launchpad Week CDMX Fintech 2016
Customer Discovery - Launchpad Week CDMX Fintech 2016Customer Discovery - Launchpad Week CDMX Fintech 2016
Customer Discovery - Launchpad Week CDMX Fintech 2016
 
Product design is key
Product design is keyProduct design is key
Product design is key
 

Recently uploaded

How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?Alejandro Cremades
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsRajesh Gupta
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product DiscoveryDesmond Leo
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...Khaled Al Awadi
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideCharleston Alexander
 
Salesforce Loyalty Management A Comprehensive.pdf
Salesforce Loyalty Management A Comprehensive.pdfSalesforce Loyalty Management A Comprehensive.pdf
Salesforce Loyalty Management A Comprehensive.pdfqrsolutionsindia
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future worldChris Skinner
 
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsThe Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsWHMCS Smarters
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...AnaBeatriz125525
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettJacobBadgett
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)linciy03
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.FelixPerez547899
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdfSOFTTECHHUB
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Associationseri bangash
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Alejandro Cremades
 
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Björn Rohles
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckHajeJanKamps
 

Recently uploaded (20)

How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed Guide
 
Salesforce Loyalty Management A Comprehensive.pdf
Salesforce Loyalty Management A Comprehensive.pdfSalesforce Loyalty Management A Comprehensive.pdf
Salesforce Loyalty Management A Comprehensive.pdf
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsThe Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
 

Camp Austin Spring 2010 - Session Outline v2

Editor's Notes

  1. http://www.flickr.com/photos/71362960@N00/335350003/sizes/l/
  2. http://www.flickr.com/photos/visbeek/2242177289/sizes/l/