The document discusses the importance of storytelling in product management. It notes that products with strong stories that are effectively marketed tend to be more successful than those without. It also suggests starting with the marketing "story" or commercial early in the development process and not hiding the key features or "demo button" from potential users. The goal is to get people interested in and talking about the product through an engaging narrative.

1. Product Management: Start With The Story ProductCamp AustinMarch 2010Joshua Duncanwww.twitter.com/joshua_d Draft Version 0.07

2. Session Goals 20 mins of presentation 20 mins of group discussion 3 key points 3 market examples Draft Version 0.07

3. Key Points Nobody Cares Write the commercial first Don’t hide the demo button DRAFT VERSION .06 Draft Version 0.07

4. The Goal: DRAFT VERSION .06 Draft Version 0.07

5. The product has a story, and the marketing makes it sing* *Baked In:, Bogusky &Winsor

6. Challenges: Draft Version 0.07

7. Why is it that some products seem to take off on their own and others never find a market? Draft Version 0.07

8. Why does the market not understand my product features? Draft Version 0.07

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10. What can I do during product development to get people talking about my product? Draft Version 0.07

11. Storytelling is by far the most underrated skill in business** *Gary Vaynerchuk, Crush It! Draft Version 0.07

12. Picture Credits http://www.flickr.com/photos/71362960@N00/335350003/sizes/l/ http://www.flickr.com/photos/visbeek/2242177289/sizes/l/ Draft Version 0.07