This document discusses the importance of storytelling in product management and marketing. It argues that the product should be at the center of the marketing conversation and that the marketing should help tell the product's story. It also notes that word of mouth marketing is now amplified through social media and more video is uploaded to YouTube in 60 days than all major US networks create in 60 years, so storytelling and video are important marketing tools.
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
The Personal Brand Era: Growing Your Agency From the Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.
But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?
http://www.aafamarillo.org/the-personal-brand-era1
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
The Personal Brand Era: Growing Your Agency From the Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.
But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?
http://www.aafamarillo.org/the-personal-brand-era1
Web Content Manager & Developer | Graphic Designer | Email Marketing ManagerDigital Media Guru
Web Developer/Digital Media Content Manager with +7 years of experience in both small/family owned businesses to large sensitive multi-national corporate environments. Outgoing and detail-oriented, I am proficient at building and maintaining digital media content including websites, social media channels, graphic design and more. Bachelor’s Degree in Communications from Millikin University (2006) and a mobile design certification from Capella Education Company (2016).
And here's the recap of my in-class presentation for the 8th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). On March 16 we talked about Widgets, Gadgets, Applications—and Marketing as Utility. Many thanks to Adrian Ho from Zeus Jones for coming to class to share his wonderful insights and examples. Please note the Creative Commons license. Thanks.
Your website is open 24 hours a day, 7 days a week, 365 days a year. Think of it as an employee who won’t take time off for a vacation or call in sick. It has the potential to make or break a sale in the blink of an eye. So why are so many websites being neglected and not living up to their potential?
There are many different answers to this question, all of which are costing you money if your website is not being properly maintained.
This presentation will take you through 10 elements all websites should have. It is not a guaranteed recipe for success, but a list of common elements successful websites have.
Why so many Agile projects are failing? Have we looked at what our teams are missing. Are we learning quickly? Have we deployed the growth mindset/ Agile Mindset.
OpenNTF – Because Opensource is Collaboration at its best and matters!LetsConnect
Let’s celebrate together the 1 year anniversary of having the ExtLib on GitHub! See the journey we had to make this happen and what Impact of our understanding about OpenSource Software it has. Be inspired by the prospects of OpenNTF!
Web Content Manager & Developer | Graphic Designer | Email Marketing ManagerDigital Media Guru
Web Developer/Digital Media Content Manager with +7 years of experience in both small/family owned businesses to large sensitive multi-national corporate environments. Outgoing and detail-oriented, I am proficient at building and maintaining digital media content including websites, social media channels, graphic design and more. Bachelor’s Degree in Communications from Millikin University (2006) and a mobile design certification from Capella Education Company (2016).
And here's the recap of my in-class presentation for the 8th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). On March 16 we talked about Widgets, Gadgets, Applications—and Marketing as Utility. Many thanks to Adrian Ho from Zeus Jones for coming to class to share his wonderful insights and examples. Please note the Creative Commons license. Thanks.
Your website is open 24 hours a day, 7 days a week, 365 days a year. Think of it as an employee who won’t take time off for a vacation or call in sick. It has the potential to make or break a sale in the blink of an eye. So why are so many websites being neglected and not living up to their potential?
There are many different answers to this question, all of which are costing you money if your website is not being properly maintained.
This presentation will take you through 10 elements all websites should have. It is not a guaranteed recipe for success, but a list of common elements successful websites have.
Why so many Agile projects are failing? Have we looked at what our teams are missing. Are we learning quickly? Have we deployed the growth mindset/ Agile Mindset.
OpenNTF – Because Opensource is Collaboration at its best and matters!LetsConnect
Let’s celebrate together the 1 year anniversary of having the ExtLib on GitHub! See the journey we had to make this happen and what Impact of our understanding about OpenSource Software it has. Be inspired by the prospects of OpenNTF!
Similar to ProductCamp Austin Spring 2010 - Start with the Story (20)
A marketing discussion from Product Camp Austin. Featuring, Ketan Pandya from AMD, Kirsten Knipp from Hubspot, Bertrand Hazar from Troux, and Josh Duncan from Zenoss.
The topic of the panel was being relevant with your marketing efforts. We started the discussion on how to define relevancy in the and then continued on into how to become relevant when you are a start-up. We then spent some time on maintaining relevancy and how to know when it is starting to slip away.
Different: Escaping the Competitive Herdjosh duncan
A few quotes from one of my favorite books of 2010 - Different: Escaping the Competitive Herd, By Youngme Moon.
Full blog post here - http://www.arandomjog.com/2010/10/a-great-marketing-and-product-book-different/
Product Management - Why Is Everyone Mad At Mejosh duncan
From Product Camp Austin Winter 2009 - a product management lessons learned discussion covering research, innovation, communications, positioning, politics, delivering results, and other good stuff to know
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
9. Today, the product can and should be the center of the marketing conversation. The product will be your most powerful marketing tool. (Baked In, Bogusky)
The 37 million 25- to 34-year-olds have an aggregate income that exceeds $1.1 trillion, and they have a substantial influence on a wide variety of sectors.Strategy – Gen X has money, how can we get them to spend it on a SUV
The automotive company projected sales of only 50,000 for the rugged SUV when it hit showrooms in 1999. Nissan is now selling Xterras at a rate of 80,000 a year.http://www.flickr.com/photos/nammer/44478628/http://www.youtube.com/watch?v=8n7q8OsCLBIhttp://www.usatoday.com/money/advertising/adtrack/2001-02-26-ad-track-nissan.htm#morehttp://www.motortrend.com/roadtests/nissan/112_9912_2000_nissan_xterra/index.html
Did you see the clown – public settings, people talking on cell phones, etc – only 25% of people remembered the clow riding by (inattentioal blindness)
http://www.flickr.com/photos/chanchan222/3219255790/sizes/l/Word of mouth, a time-honored marketing tactic, now acts like a megaphone on steroids. If your brand is delivering on its promise in some wonderfully extraordinary way, be it creative execution, product performance, or if your brand of airline hands out pajamas at 34,000 feet, the world will know about it in an instant. If your brand is delivering on its promise in some extraordinarily unsatisfactory way, the world will know that, too.
Photo - http://www.flickr.com/photos/yourdon/3088582622/A study by Edelman Public Relations revealed that 68 percent of consumers are more likely to believe other consumers than to believe traditional media sources. As opinions are blogged through the digital universe and review sites increase in number and credibility, it's not hard to understand how new communication tools have raised the value of word of mouth as a branding tool. And it's not hard to see why keeping your brand promise is paramount to success.==========BrandDigital (Allen P. Adamson)- Highlight Loc. 1355-57 | Added on Tuesday, November 17, 2009, 04:14 PM
here's a one-to-one correlation between points 1 & 2 above and your sales and marketing effectiveness. If the dots aren't connected, your value propositions will be laced with product features and fluffy benefit statements that mean nothing to your buyers. Connect the dots well and your value propositions become very sticky. The Solution: Define customer needs without regard to your products first, then add product specifications as the means for creating the solution. The reasons for building new products and features are the same reasons buyers pay for them. http://www.zigzagmarketing.com/under-performing-products.html
If you use only one tip, this is the one. The #1 mistake we’ve observed in presentations—and there is no close second—is that the message is too abstract.
1+ billion views a day20 hours of video uploaded every minute, that's the equivalent of over 130,000 full-length Hollywood movie releases every week The equivalent of 130,000+ full-length movies in theaters each week More video is uploaded to YT in 60 days than all 3 major US networks created in 60 years More page views every day than the primetime audience of all three networks combined