Customer Hunters: Data-Savvy Tips for Finding Your Dream Buyers
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Missing customer information leads to missed (or misleading) opportunities. No one knows this better than buyer's real estate agents. B2B marketers would do well to apply the same wisdom as they hunt for customers. In this fun slideshow, you'll discover data-savvy tips for finding dream buyers and making them feel at home with you. Enjoy!
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Customer Hunters: Data-Savvy Tips for Finding Your Dream Buyers
- 1. Customer HuntersData-Savvy Marketing Tips for Finding Your Dream Buyers
- 2. Just as buyer’s agents on “House Hunters” work with specific buyers to find their perfect home… CUSTOMER HUNTERS DNB.COM
- 3. B2B marketers are “customer hunters,” looking to build lasting relationships with ideal buyers. CUSTOMER HUNTERS DNB.COM
- 4. What “hunters” know: One buyer (or home)… CUSTOMER HUNTERS DNB.COM
- 5. …does not fit all CUSTOMER HUNTERS DNB.COM
- 6. Sometimes we forget this in the B2B world. CUSTOMER HUNTERS DNB.COM
- 7. Mass marketing isn’t going to convince your dream prospects to stick around or invest a down payment. CUSTOMER HUNTERS DNB.COM
- 8. Want to build a relationship? Buyers need to feel at home with you. They need to feel you understand them and their specific needs. CUSTOMER HUNTERS DNB.COM
- 9. In a property listing or a customer record… CUSTOMER HUNTERS DNB.COM
- 10. cleanliness can seal the deal. CUSTOMER HUNTERS DNB.COM
- 11. Dirty data = not knowing your buyer. It can easily be a deal breaker. CUSTOMER HUNTERS DNB.COM
- 12. Also an out-of-date view isn’t something you want in a kitchen. CUSTOMER HUNTERS DNB.COM
- 13. It isn’t something you want in your buyer snapshots, either. CUSTOMER HUNTERS DNB.COM
- 14. How many attractive opportunities are hidden beneath stale information? CUSTOMER HUNTERS DNB.COM
- 15. Customer data snafus hide the who. If your best customer is camouflaged in bad data, just think how many lookalike buyers you won’t find. CUSTOMER HUNTERS DNB.COM
- 16. B2B marketers’ records are full of gaps and mistakes of B2B records lack revenue information. lack company size by employee number. lack industry information. B2B Marketing Data Report 2016, Dun & Bradstreet 87% 85% 77% Analyze that. (Yeah, right.) CUSTOMER HUNTERS DNB.COM
- 17. Mrs. Smith may look like your dream customer until… CUSTOMER HUNTERS DNB.COM
- 19. Whether it’s an MLS listing or customer record… Missing information = missed (or misleading) opportunity. CUSTOMER HUNTERS DNB.COM
- 20. Make sure you’re hunting in the right neighborhood. Work from a more complete picture of your buyer… and get clarity across the relationships in your portfolio. CUSTOMER HUNTERS DNB.COM
- 21. Want to sell buyers on what you’re offering? Nail down a solid foundation for your marketing. Make your customer data the best it can be. CUSTOMER HUNTERS DNB.COM
- 22. can help you… Pull together fragments of customer information scattered across your organization Clean company and contact data using the largest, most reliable commercial database in the world Beef up your customer records with crucial, missing details CUSTOMER HUNTERS DNB.COM
- 23. With the right data, you can personalize the customer experience and start building meaningful relationships with buyers. It’s what we help our customers do every day. CUSTOMER HUNTERS DNB.COM
- 24. May we come along on your customer hunt? We’d love an invitation. CUSTOMER HUNTERS DNB.COM
- 25. But before you decide… Take a tour of our data quality services! Sign up for a free Data Health Scan of your database! CUSTOMER HUNTERS DNB.COM
- 26. Happy hunting Shelly Lucas, Ph.D. Content Marketing Director Dun & Bradstreet @pisarose https://www.linkedin.com/in/shellylucas CUSTOMER HUNTERS DNB.COM